Amazon Ember QLED TV

Amazon Ember QLED TV Feature Scores

Explore all 101 feature scores for Amazon Ember QLED TV, organized into pros and cons.

Scores by Feature

Summary

101 reviewed features
  • Very positive 4.5-5.0
    20 (20%)
  • Positive 3.5-4.4
    27 (27%)
  • Neutral 2.5-3.4
    20 (20%)
  • Negative 1.5-2.4
    17 (17%)
  • Very negative below 1.5
    17 (17%)

Pros

Sort
  • 4.8
    25 reviews moderate consensus
    voice assistant support: 4.8, 25 reviews, moderate consensus
    Hands-free Alexa/Alexa+ is the TV’s most consistently praised smart feature. Reviewers and owners like launching content, asking questions, and controlling the TV without reaching for the remote.
  • 4.5
    22 reviews low consensus
    setup ease: 4.5, 22 reviews, low consensus
    Setup is one of the strongest customer-consensus positives, often described as quick, simple, or nearly automatic. A few owners find updates slow or note that large sizes still benefit from two people.
  • 4.3
    57 reviews low consensus
    picture quality: 4.3, 57 reviews, low consensus
    Most owners and several reviewers like the crisp, colorful picture, especially for everyday streaming and 4K viewing. Critical reviews still find it behind good Mini-LED rivals in accuracy, contrast, and bright HDR impact.
  • 4.7
    7 reviews strong consensus
    dialogue clarity: 4.7, 7 reviews, strong consensus
    Dialogue is one of the audio system’s strongest areas. Reviews repeatedly describe voices as clear, smooth, or easy to understand, and the TV includes useful dialogue-enhancement controls.
  • 5.0
    4 reviews strong consensus
    HDR format support: 5.0, 4 reviews, strong consensus
    Format coverage is excellent, with reviewers appreciating broad support for Dolby Vision, HDR10, HDR10+ and related formats. Compatibility is not the problem; panel performance is the larger constraint.
  • 5.0
    4 reviews strong consensus
    local dimming performance: 5.0, 4 reviews, strong consensus
    Local dimming is one of the picture system’s strongest tools: turning it on noticeably improves contrast, accuracy, and dark-scene visibility. Reviewers repeatedly recommend using it rather than leaving it off by default.
  • 4.3
    10 reviews low consensus
    color gamut: 4.3, 10 reviews, low consensus
    Color coverage is generally a strength for standard content, with vibrant QLED color repeatedly praised. Some measured wide-gamut results still come in slightly below enthusiast targets.
  • 4.4
    8 reviews low consensus
    Ambient Experience: 4.4, 8 reviews, low consensus
    Ambient Experience is widely liked for turning the idle screen into artwork, photos, or useful widgets. One owner disliked the automatic timeout, but most saw it as a premium, practical extra.
  • 4.4
    5 reviews moderate consensus
    Dolby Vision support: 4.4, 5 reviews, moderate consensus
    Dolby Vision is a genuine strength and adds useful picture-mode flexibility, especially for streaming and UHD discs. Its actual impact is good but not as dynamic as on stronger Mini-LED competitors.
  • 3.8
    28 reviews low consensus
    sound quality: 3.8, 28 reviews, low consensus
    Built-in audio is broadly acceptable and sometimes surprisingly good for everyday TV, with clear speech and decent fullness. Bass limits, occasional muddy scenes, and several customer failures keep it from replacing a soundbar.
  • 4.5
    4 reviews strong consensus
    daytime viewing performance: 4.5, 4 reviews, strong consensus
    Despite reflection concerns, several reviews find the brighter panel usable and often good in daylight. Owners also report sports and movies remaining watchable during the day.
  • 4.0
    9 reviews low consensus
    build quality: 4.0, 9 reviews, low consensus
    Build feedback is mostly positive, with sturdy construction, premium-feeling feet, and manageable weight. A small number of reliability-related owners question overall quality after early failures.
  • 4.2
    6 reviews low consensus
    design and appearance: 4.2, 6 reviews, low consensus
    The TV is generally seen as clean, modern, and attractive, with thin bezels and premium-looking silver details. One customer strongly disliked the bright logo, keeping design praise from being universal.
  • 4.2
    6 reviews low consensus
    remote layout: 4.2, 6 reviews, low consensus
    Most reviewers find the remote simple, clear, and easy to grip. One expert notes that the small number pad can be fiddly for large hands.
  • 3.8
    21 reviews low consensus
    smart home integration: 3.8, 21 reviews, low consensus
    Alexa smart-home control is a major strength for lights, music, Echo commands, and TV control, but Amazon’s missing Alexa Home Theater/Echo Studio compatibility is a repeated and serious ecosystem complaint.
  • 5.0
    2 reviews limited evidence
    cloud gaming support: 5.0, 2 reviews, limited evidence
    Cloud gaming is a notable strength, with reviewers liking Luna, controller flexibility, and direct streaming options. The game library and ease of access add real value for casual players.
  • 5.0
    2 reviews limited evidence
    HDMI port count: 5.0, 2 reviews, limited evidence
    Four HDMI inputs are considered practical and easy to organize for a shared entertainment setup. Overall port quantity is better received than the HDMI 2.1 mix.
  • 5.0
    2 reviews limited evidence
    input lag: 5.0, 2 reviews, limited evidence
    Console gaming feels responsive, with low input lag helping controls react quickly during play.
  • 5.0
    2 reviews limited evidence
    privacy controls: 5.0, 2 reviews, limited evidence
    The physical microphone-off switch is a well-regarded privacy feature. It gives users a direct hardware way to disable always-listening Alexa microphones.
  • 5.0
    2 reviews limited evidence
    Wi-Fi performance: 5.0, 2 reviews, limited evidence
    Wi-Fi 6 and general connectivity receive positive comments, including more stable wireless performance and strong household connectivity. Some owners still advise having a solid connection.
  • 3.9
    8 reviews low consensus
    app selection: 3.9, 8 reviews, low consensus
    The app library is generally broad, with major streaming services well covered. A few missing or problematic services, especially Zoom and Spectrum for specific users, create notable exceptions.
  • 3.9
    7 reviews low consensus
    contrast ratio: 3.9, 7 reviews, low consensus
    Local dimming gives the Ember useful contrast and dimensionality, and several reviews call it solid or strong. Dark-scene control still falls short of better Mini-LED or OLED displays.
  • 3.9
    7 reviews low consensus
    remote control quality: 3.9, 7 reviews, low consensus
    The remote is generally serviceable and easy to hold, with useful shortcuts, but opinions soften around missing backlighting, batteries, and one customer’s disappointment. It is functional rather than luxurious.
  • 4.3
    3 reviews strong consensus
    bezel size: 4.3, 3 reviews, strong consensus
    Thin or nearly borderless bezels are consistently praised. They help the TV look more modern than its budget-to-midrange positioning suggests.
  • 3.8
    6 reviews low consensus
    HDR performance: 3.8, 6 reviews, low consensus
    HDR is capable and flexible, with strong format support and good highlight presence in many scenes. More critical tests say its limited brightness, black control, and tuning keep HDR from matching better Mini-LED sets.
  • 3.5
    23 reviews low consensus
    smart TV platform: 3.5, 23 reviews, low consensus
    Fire TV is polarizing: many owners find it intuitive, convenient, and easy to learn, while others call it cluttered, glitchy, or frustrating. The ecosystem fit matters as much as the interface itself.
  • 3.5
    37 reviews low consensus
    overall satisfaction: 3.5, 37 reviews, low consensus
    Customer sentiment is polarized: many owners love the TV’s picture, Alexa features, and sale-price value, while a substantial group regret the purchase because of bugs, lag, or ecosystem limitations.
  • 4.0
    3 reviews low consensus
    wall-mount compatibility: 4.0, 3 reviews, low consensus
    Wall mounting is generally straightforward, but the set’s thickness can make it protrude more than expected. Some customers prefer wall mounting specifically to avoid the included stand.
  • 5.0
    1 review
    auto low-latency mode: 5.0, 1 review
    Automatic Game Mode switching works well when the TV is set appropriately. One reviewer specifically appreciated that it engages without manual intervention.
  • 5.0
    1 review
    Bluetooth audio support: 5.0, 1 review
    The lone customer comment on Bluetooth audio is positive, describing a better overall audio and Bluetooth experience.
  • 5.0
    1 review
    Bluetooth connectivity: 5.0, 1 review
    The direct owner feedback on Bluetooth is positive. Bluetooth paired with the audio experience was described as improved.
  • 5.0
    1 review
    content recommendations: 5.0, 1 review
    One owner likes that the interface learns favorite programs and apps. Personalization can make the home screen feel more useful when it works as intended.
  • 5.0
    1 review
    HDR10+ support: 5.0, 1 review
    HDR10+ sits within the TV’s unusually broad HDR format support, a point reviewers view positively. It helps make the set flexible across different HDR sources.
  • 5.0
    1 review
    low-resolution content handling: 5.0, 1 review
    Lower-resolution sources can look unexpectedly sharp and detailed. One side-by-side review even found the Ember crisper than its Mini-LED comparison in this use case.
  • 5.0
    1 review
    size options: 5.0, 1 review
    The available screen sizes give buyers practical room-fit choices, and the 65-inch model suited one owner's space especially well.
  • 5.0
    1 review
    tone mapping: 5.0, 1 review
    One expert found that raising HDR tone mapping to a middle setting produced the best picture. The default configuration leaves some performance on the table.
  • 5.0
    1 review
    upscaling quality: 5.0, 1 review
    Upscaling impressed in the detailed test, preserving strong sharpness and texture from lower-resolution Blu-ray material. That is particularly useful for a streaming-focused TV.
  • 3.5
    8 reviews low consensus
    black levels: 3.5, 8 reviews, low consensus
    Black levels vary by test and setup. Some reviewers and owners praise deep-looking blacks, while others see raised gray blacks or crushed dark detail, especially in demanding movie scenes.
  • 4.0
    2 reviews limited evidence
    soundstage: 4.0, 2 reviews, limited evidence
    Sound has a pleasant breadth and wider profile than basic TV speakers, even without convincing height effects. It is competent rather than truly cinematic.
  • 3.7
    3 reviews low consensus
    antenna reception: 3.7, 3 reviews, low consensus
    Antenna results are mixed. Two owners report successful over-the-air viewing, while another lost roughly half the previously received channels and returned the TV.
  • 4.0
    1 review
    color volume: 4.0, 1 review
    Color volume is described as decent rather than exceptional. It produces a satisfying amount of color, but the reviewer wanted a little more richness.
  • 4.0
    1 review
    dark-room performance: 4.0, 1 review
    The picture can be satisfying in a dim room, where its contrast and QLED color have more impact. Dark-room purists will still notice blooming or raised blacks.
  • 4.0
    1 review
    eARC support: 4.0, 1 review
    eARC provides a practical route to a soundbar through the lone HDMI 2.1 connection. Its usefulness is clear, though sharing that port with gaming gear can be limiting.
  • 4.0
    1 review
    gaming mode quality: 4.0, 1 review
    Game Mode gets positive marks for making colors pop and producing an attractive image. The mode itself is good even though the 60Hz hardware limits performance.
  • 4.0
    1 review
    image processing: 4.0, 1 review
    Sharpness and subject definition are good once settings are dialed in. The processing can create a convincing sense of detail without needing premium panel hardware.
  • 4.0
    1 review
    judder handling: 4.0, 1 review
    Motion controls can be adjusted to reduce judder on long 24fps camera pans. The useful setting comes with tradeoffs against excess smoothing.
  • 4.0
    1 review
    optical audio output: 4.0, 1 review
    Optical output is useful for older soundbars, AV receivers, and legacy gear. One reviewer specifically calls it a good fallback connection.

Cons

Sort
  • 1.1
    10 reviews strong consensus
    advertising intrusiveness: 1.1, 10 reviews, strong consensus
    Ads are one of the clearest consensus complaints. Fire TV’s home screen, recommendations, and upselling can feel aggressive, with several customers describing them as intrusive or obstructive.
  • 1.4
    19 reviews low consensus
    reliability: 1.4, 19 reviews, low consensus
    Reliability is the most serious customer concern. Numerous owners report crashes, freezes, black screens, reboot loops, or failures within months, even though some units remain rock-solid.
  • 1.2
    5 reviews strong consensus
    high-refresh-rate gaming: 1.2, 5 reviews, strong consensus
    High-refresh gaming is a major weakness because the panel tops out at 60Hz. Reviewers consistently recommend 120Hz or 144Hz competitors for serious gaming.
  • 1.6
    8 reviews low consensus
    streaming app support: 1.6, 8 reviews, low consensus
    Streaming compatibility is a major customer pain point despite broad app availability. Reports include YouTube TV logouts, black screens, stutter, missing services, and complete streaming failure after months of use.
  • 1.4
    5 reviews strong consensus
    stand width: 1.4, 5 reviews, strong consensus
    Wide-set feet are a repeated practical complaint across expert and customer reviews. Buyers should measure furniture carefully, especially for larger sizes.
  • 1.0
    3 reviews strong consensus
    4K at 120 Hz support: 1.0, 3 reviews, strong consensus
    4K/120 gaming is unavailable, and several reviewers treat that as a decisive limitation. Buyers wanting next-generation high-frame-rate console output should look elsewhere.
  • 1.0
    3 reviews strong consensus
    stutter handling: 1.0, 3 reviews, strong consensus
    Several customers report streaming stutter, including on Prime Video and animated content, sometimes with audio desync. It is one of the more serious recurring playback complaints.
  • 2.0
    13 reviews low consensus
    voice control accuracy: 2.0, 13 reviews, low consensus
    Voice recognition is far less consistent than voice capability. Complaints include false activations, wrong results, ignored commands, and needing to repeat requests or speak loudly.
  • 1.5
    4 reviews strong consensus
    reflection handling: 1.5, 4 reviews, strong consensus
    The glossy screen and modest brightness make reflections noticeable, particularly in bright rooms. Multiple reviewers wish glare control were stronger.
  • 1.5
    4 reviews strong consensus
    remote responsiveness: 1.5, 4 reviews, strong consensus
    Remote response is a recurring customer weakness, with double taps, repeated clicks, or slow reaction reported. These issues often overlap with broader system lag.
  • 1.3
    3 reviews strong consensus
    audio/video sync: 1.3, 3 reviews, strong consensus
    A few owners report audio falling behind the picture or soundbar sync problems. These issues sometimes clear after returning Home or restarting, but they remain a recurring frustration.
  • 1.8
    5 reviews moderate consensus
    HDMI 2.1 port count: 1.8, 5 reviews, moderate consensus
    Only one HDMI 2.1 port is a repeated criticism, especially because it also handles eARC. That leaves little flexibility for multiple modern consoles and a soundbar.
  • 1.8
    5 reviews low consensus
    warranty: 1.8, 5 reviews, low consensus
    Warranty and support experiences skew negative, with several customers unable to get satisfactory help after early failures. One owner did receive a prompt replacement, showing service can be inconsistent rather than uniformly poor.
  • 1.0
    2 reviews limited evidence
    accessibility features: 1.0, 2 reviews, limited evidence
    Accessibility feedback is strongly negative in the reviews that depend on it. Voice Reader and descriptive-audio behavior created serious problems for blind users rather than simplifying navigation.
  • 1.0
    2 reviews limited evidence
    account requirements: 1.0, 2 reviews, limited evidence
    Amazon account requirements frustrate users who do not want to tie the TV to an Amazon/Alexa account. One expert notes that full smart functionality depends on signing in.
  • 1.8
    4 reviews low consensus
    Dolby Atmos support: 1.8, 4 reviews, low consensus
    Most reviewers criticize the lack of native Dolby Atmos, especially for buyers planning a premium soundbar setup. One reviewer felt the simpler non-Atmos approach actually made the built-in sound smoother, but that is the minority view.
  • 2.0
    6 reviews moderate consensus
    display technology: 2.0, 6 reviews, moderate consensus
    Quantum-dot color and full-array dimming are meaningful upgrades over basic LED TVs, yet several reviewers criticize Amazon for staying with conventional LED/QLED backlighting when Mini-LED rivals are available at similar prices.
  • 1.7
    3 reviews strong consensus
    distortion control: 1.7, 3 reviews, strong consensus
    Distortion becomes obvious in demanding bass or high-volume scenes. Heavy low-frequency stress can sound muddy or flappy, so external audio is preferable for action movies.
  • 1.7
    3 reviews strong consensus
    overall image accuracy: 1.7, 3 reviews, strong consensus
    Measured accuracy is a clear weakness in the more critical lab tests, with unusually high Delta-E results and poorly tuned presets. Buyers who care about creator-intended color will likely want adjustment or a stronger rival.
  • 1.7
    3 reviews low consensus
    software updates: 1.7, 3 reviews, low consensus
    Software updates are a risk area rather than a clear benefit. One owner says updates progressively degraded performance, while others hope future updates will fix sparse controls or bugs.
  • 1.5
    2 reviews limited evidence
    motion interpolation: 1.5, 2 reviews, limited evidence
    Default smoothing can look overly processed, floaty, or soap-opera-like. Reducing the setting helps, but reviewers still find motion compromised.
  • 2.5
    12 reviews low consensus
    app performance: 2.5, 12 reviews, low consensus
    App performance is one of the most divided areas: some reviewers see fast launches, while many owners report stalls, crashes, black screens, or repeated reboot requirements. Prime Video appears in several complaints.
  • 2.4
    7 reviews low consensus
    motion handling: 2.4, 7 reviews, low consensus
    Motion is a recurring weakness in expert testing, with blur, artifacts, floaty movement, and poor sports handling reported. Some owners find it smooth enough for casual use, but demanding viewers should be cautious.
  • 2.3
    4 reviews low consensus
    bass performance: 2.3, 4 reviews, low consensus
    Bass is consistently the weakest part of the built-in sound. Reviewers describe limited rumble, flappy or distorted low end, and recommend a soundbar or subwoofer for movies.
  • 1.0
    1 review
    4K at 144 Hz support: 1.0, 1 review
    The TV cannot match Amazon’s Mini-LED model or gaming-focused rivals at 144Hz. Its 60Hz ceiling makes 144Hz support effectively absent.
  • 1.0
    1 review
    AirPlay support: 1.0, 1 review
    The only direct owner assessment is strongly negative, calling AirPlay horrible after the TV’s broader streaming performance deteriorated.
  • 1.0
    1 review
    banding control: 1.0, 1 review
    A customer noticed visible rings in tonal transitions, indicating weak banding control in at least some scenes. Smooth skies and similar gradients may reveal the problem.
  • 1.0
    1 review
    glare resistance: 1.0, 1 review
    Bright-room glare is a weak point in lab testing, with ambient light making details harder to see. Buyers with windows or overhead lighting should take this seriously.
  • 1.0
    1 review
    gradient handling: 1.0, 1 review
    One owner reported visible gradation rings in dark-to-light skies. That suggests gradient transitions can expose artifacts in some content.
  • 1.0
    1 review
    motion clarity: 1.0, 1 review
    One sports-focused owner found football lacked crisp definition during motion. Fast action may look softer than expected.
  • 1.0
    1 review
    stand stability: 1.0, 1 review
    One owner gives the stand extremely poor marks and describes the metal pieces and screws as inadequate. That is the only direct stability-focused assessment.
  • 1.0
    1 review
    tuner support: 1.0, 1 review
    One expert specifically criticizes the lack of ATSC 3.0/NextGen TV support. The TV still handles conventional antenna use, but the tuner is not future-facing.
  • 2.5
    4 reviews low consensus
    HDR brightness: 2.5, 4 reviews, low consensus
    HDR brightness is one of the clearer limitations in lab-focused reviews. Highlights can still look good, but the TV lacks the punch and brilliance of stronger competitors.
  • 2.5
    4 reviews low consensus
    refresh rate: 2.5, 4 reviews, low consensus
    The 60Hz panel is acceptable to some casual users but a major limitation for serious gamers and fast-motion buyers. Several rivals offer 120Hz or 144Hz at similar prices.
  • 2.0
    1 review
    panel type: 2.0, 1 review
    The QLED panel delivers appealing color, but reviewers see it as a step behind similarly priced Mini-LED alternatives. Its underlying panel technology is a value compromise rather than a class leader.
  • 2.0
    1 review
    sustained brightness: 2.0, 1 review
    One expert found the picture consistently less bright than other TVs they had tested. Full-screen performance is usable, but it does not create the sustained luminance of stronger competitors.
  • 2.0
    1 review
    variable refresh rate: 2.0, 1 review
    One review notes that VRR status is not well confirmed in the context of a 60Hz panel, weakening the gaming case. Even where VRR is listed, the low refresh ceiling limits its usefulness.
  • 2.8
    8 reviews low consensus
    gaming performance: 2.8, 8 reviews, low consensus
    Casual gaming is generally fine, with good color and low lag in positive tests, but 60Hz severely limits competitive and next-gen performance. Reviewers repeatedly steer serious gamers toward higher-refresh rivals.
  • 2.5
    2 reviews limited evidence
    HDMI 2.1 support: 2.5, 2 reviews, limited evidence
    HDMI 2.1 implementation is limited by the 60Hz panel and by having only one newer-standard port. Reviewers view it as functional but underpowered for a current gaming TV.
  • 2.7
    3 reviews low consensus
    resolution: 2.7, 3 reviews, low consensus
    4K detail can look sharp and immersive, but a few customers still felt the image lacked the resolution or crispness they expected. The panel’s native 4K label does not guarantee premium detail in every source.
  • 2.7
    3 reviews low consensus
    search quality: 2.7, 3 reviews, low consensus
    Alexa+ can make discovery much easier, but search quality is inconsistent. Some prompts find exactly what the user wants while others return irrelevant movies or misunderstand the request.
  • 2.7
    3 reviews low consensus
    viewing angles: 2.7, 3 reviews, low consensus
    Off-angle viewing is only average and can lose color and contrast as viewers move away from center. One reviewer calls the set strongly angle-dependent.
  • 2.9
    10 reviews low consensus
    calibration options: 2.9, 10 reviews, low consensus
    Picture controls are inconsistent: useful local dimming, tone mapping, EQ, and motion adjustments exist, but some advanced options are greyed out or poorly tuned by default. Owners may need hands-on tweaking.
  • 3.0
    9 reviews low consensus
    menu responsiveness: 3.0, 9 reviews, low consensus
    Menu response is inconsistent across owners. Some units feel fast and high-end, while others need repeated clicks or pause for several seconds before reacting.
  • 3.0
    8 reviews low consensus
    peak brightness: 3.0, 8 reviews, low consensus
    Brightness is mixed: some reviewers call it improved or impressive for the class, while others measure it well below stronger Mini-LED competitors. It is generally enough for everyday viewing, not standout HDR punch.
  • 3.0
    4 reviews low consensus
    shadow detail: 3.0, 4 reviews, low consensus
    Dark detail is inconsistent. One review found excellent visibility in shadowed scenes, while others struggled to distinguish textures or objects in the darkest areas.
  • 3.0
    3 reviews low consensus
    energy efficiency: 3.0, 3 reviews, low consensus
    Automatic standby and full power-off options can save energy, but one customer found aggressive power-saving behavior impossible to disable. Efficiency features are helpful only when they stay out of the way.
  • 3.0
    2 reviews limited evidence
    4K gaming support: 3.0, 2 reviews, limited evidence
    4K60 console play is workable, but 4K gaming cannot take advantage of 120Hz output. The result is suitable for casual gaming rather than high-end console performance.
  • 3.0
    2 reviews limited evidence
    blooming control: 3.0, 2 reviews, limited evidence
    Blooming feedback conflicts by test material: one reviewer saw almost no visible blooming, while another highlighted distracting halos around bright objects on dark backgrounds. Performance appears scene-dependent.
  • 3.3
    4 reviews moderate consensus
    maximum volume: 3.3, 4 reviews, moderate consensus
    The TV can play fairly loud, but high volume may reduce definition or make busy scenes muddy. One comparison still found it less strained than a rival at maximum output.
  • 3.2
    9 reviews low consensus
    color accuracy: 3.2, 9 reviews, low consensus
    Color can look lively and pleasing, but lab-focused reviewers repeatedly flag inaccurate or oversaturated output. Other owners describe the color as excellent, making calibration and picture mode important.
  • 3.3
    6 reviews low consensus
    stand quality: 3.3, 6 reviews, low consensus
    Stand opinions are split: experts like the metal feet, but several customers dislike the basic two-leg design, screws, or overall execution. The stand looks better than some budget rivals yet can be awkward in practice.
  • 3.4
    16 reviews low consensus
    operating system speed: 3.4, 16 reviews, low consensus
    Speed varies sharply by unit and software state. Some reviewers see smooth, fast navigation, while many customers report lag, freezes, and slow menus that can require restarts.
  • 3.4
    43 reviews low consensus
    value for money: 3.4, 43 reviews, low consensus
    Value depends heavily on sale price. Many customers love the performance for discounted pricing, while experts repeatedly warn that full retail is too high compared with Mini-LED rivals.