The sRGB Creator profile is generally a strong, usable choice. DCI-P3 targeting and default gamma settings have been much less consistent.
Pros: overall satisfaction, brightness
Cons: Dolby Vision support, VRR flicker
Best Monitors for Included color profiles
Factory calibration is undermined by the lack of downloadable ICC/ICM profiles; owners can get good results by profiling the display themselves.
Pros: HDR performance, overall satisfaction
Cons: HDR highlight detail, color accuracy