Compare Hisense U65QF vs Sony Bravia 9 II

Picture quality is the clearest strength: the U65QF is repeatedly described as unusually bright, colorful, crisp, and impressive for its price. Blooming, motion artifacts, and flatter depth versus pricier sets are the main qualifications.

Picture quality earns near-universal praise for its blend of brightness, color, detail, contrast and Sony’s restrained processing.

For dim-room movie viewing, one detailed account praises the combination of strong contrast and broad color coverage as especially well suited to film.

Dark-room movie performance is strong and cinematic, but opinions become more qualified when compared directly with OLED’s perfect blacks.

Bass is surprisingly capable for a TV and the built-in subwoofer adds useful weight, but opinions vary on balance and cleanliness. One source finds the low end mediocre and distorted under stress.

Bass is the weakest part of an otherwise strong audio system. It has useful punch for a TV, but several accounts wanted more depth or found an external subwoofer transformative.

Gaming is a major strength across the set of reviews, with low lag, high refresh rates, strong HDR color, and responsive play repeatedly praised. Even the more cautious source still finds casual and cinematic gaming satisfying.

Gaming performance is mixed. Console play can look excellent with low lag and strong HDR, but limited HDMI 2.1 connectivity and weaker high-refresh motion keep it from class-leading status.

HDR usually looks punchy and worthwhile, especially given the price, with bright highlights and strong contrast. A few sources are more reserved, calling it merely adequate or warning that entry-level HDR still trails higher-tier TVs.

HDR is a defining strength, combining intense highlights, wide color and disciplined tone reproduction rather than brightness for its own sake.

Local dimming is one of the most praised picture features, producing strong contrast and impressive black control when viewed head-on. Haloing becomes more visible in some difficult scenes and off-axis positions.

Local dimming is highly effective and a major reason blacks and contrast look so strong for an LCD. Rare flares and off-axis blooming remain the main caveats.

HDR brightness is broadly praised and often measured near or above 1,000 nits, giving highlights real impact. A minority view is less enthusiastic, especially for smaller sizes or when comparing HDR output with stronger step-up models.

HDR brightness is extraordinary, reaching several thousand nits while preserving impactful highlights and strong full-screen output.

The built-in speakers create a fuller and more spacious soundstage than expected for a budget flat-panel TV.

The soundstage is broad, tall and spatially convincing, with effects extending beyond the screen and good positional precision.

Mini-LED backlighting is widely treated as a major reason this budget set punches above its class, especially for contrast and local light control. One source credits it directly for the TV's strong value-oriented picture.

Sony’s True RGB implementation is widely praised as one of the most convincing RGB-backlit LCD designs yet. The technology still carries LCD limits such as blooming and imperfect blacks.

Color accuracy is consistently strong, with several measurements and viewing tests describing natural, balanced color. A small amount of oversaturation appears in a few modes or demos, but the overall color presentation is highly rated.

Color is usually accurate, natural and well balanced, including convincing skin tones. A few measurements and modes reveal small deviations, so it is not flawless in every condition.

Peak brightness is a standout strength, with several tests and hands-on accounts describing the set as exceptionally bright for a budget model. That brightness gives highlights and everyday viewing more punch.

Peak brightness is a flagship-level strength, giving HDR highlights and bright-room viewing exceptional headroom.

Built-in sound is better than expected in many reviews, often good enough for casual use without a cheap soundbar. Tom's Guide is less impressed and calls it merely passable, so demanding listeners may still want external audio.

Built-in sound is unusually strong for a TV, with impressive scale, clarity and immersion. Bass depth and ultimate refinement remain the main reasons to add external audio.

Accurate picture modes can look very natural when selected carefully. Movie and Dolby Vision Dark modes receive the strongest comments for a balanced, reference-like image.

Image accuracy is one of the TV’s signature strengths, especially in Professional mode, with natural color and reference-like tonal balance. A few mode-specific quirks keep it from perfection.

Contrast is a major strength, helped by mini-LED local dimming and bright highlights. Dark-versus-bright scenes often look punchy and dimensional for the price.

Contrast is excellent for an LCD, producing deep blacks and strong image depth. It still cannot equal OLED’s per-pixel contrast in every dark-room scene.

Daytime viewing is generally strong because the TV gets bright enough to remain punchy in well-lit rooms. Reflection handling is less consistent, so window placement still matters.

Bright-room viewing is one of the TV’s clearest advantages. Huge light output and the anti-reflective screen keep the picture readable, colorful and punchy in daylight.

Noise reduction is specifically praised for keeping bright, aggressive presets clean without introducing obvious artifacts.

Noise handling is strong, preserving a sharp image without adding distracting noisy artifacts.

Motion is generally smooth in sports, games, and action scenes, but it is not flawless. Several sources mention ghosting or blur in fast motion, while others report excellent smoothness with no choppiness.

Motion handling is mostly strong and natural, but there is genuine disagreement: some testing found blur, noise or poor motion behavior in specific modes and games.

Input lag is consistently low, commonly around 13 ms at 4K/60 and lower at faster modes. Reviewers generally describe the delay as barely perceptible or comfortably within good-gaming territory.

Input lag is generally low and responsive in the proper game mode, making controller response suitable for mainstream gaming.

Gaming response feels fast and fluid in the source that evaluates response time directly.

One test found unusually poor pixel response and backlight speed at high refresh rates, a serious weakness for demanding gaming.

High-refresh gaming is usually a standout strength, especially for PC use and 120Hz-capable consoles. One conflicting source describes a 60Hz ceiling, while another cautions that the full 144Hz benefit is mainly for PC gaming.

One demanding gaming test found 120Hz motion response notably weak, making the TV less appealing for high-refresh competitive play.

Advertising is the clearest smart-platform complaint. Fire TV is repeatedly described as heavy on promotions or unrelated product ads, and this is one of the strongest recurring negatives.

Apps Only mode can provide a notably clean, clutter-free home screen for buyers who want to avoid advertising.

The gaming dashboard is a clear weakness: multiple sources complain that there is no dedicated game bar or gaming settings menu.

The on-screen game bar is useful and well liked, putting key gaming controls within easy reach.

Cable management is weak. Side-facing connections can leave cables visibly sticking out, which works against a clean, minimal installation.

The Mirage Stand hides routed cables extremely effectively, helping the TV keep a clean, floating appearance.

The high native refresh rate is praised for producing visibly smoother animation and gaming. At this price, 144Hz capability is repeatedly treated as a premium-level feature.

The native refresh rate tops out at 120Hz, which is sufficient for consoles but trails newer 144Hz and 165Hz competitors.

Sports playback can remain smooth and consistent without choppiness, indicating strong stutter control in that test.

Stutter is a real weak point for some viewers, with multiple sources noticing micro-stutter or choppy motion in certain material.

Two HDMI 2.1 ports are often praised as unusually generous for the price, though some reviewers would prefer every HDMI input to support the full high-speed feature set.

Only two HDMI 2.1 ports is a recurring frustration, especially because one also serves as eARC and can leave multi-console setups short on bandwidth.

Volume is adequate to room-filling in normal use, but high levels can introduce metallic harshness in one demanding audio test.

The built-in speakers can play at cinematically high levels without immediately losing composure.

Screen uniformity is mixed: one source sees only minor corner vignetting and another reports clean brightness distribution, while a separate test calls black uniformity imperfect in fully dark scenes.

Screen uniformity is excellent, with very even full-field performance and minimal dirty-screen effect.

Reflection handling varies substantially by source and size. Some testers find reflections well controlled or diffused, while another calls the glossy screen a reflection magnet.

Reflection handling is outstanding in bright rooms, dramatically diffusing direct light. Matte-screen preferences are more mixed in dark dedicated theaters.

Motion interpolation is highly adjustable, which some viewers will appreciate. One reviewer strongly dislikes the default soap-opera effect, while another praises the flexibility to tune judder and smoothness.

Cinema Motion can create an artificial soap-opera or uncanny effect, so disabling it may produce a more natural film presentation.

ALLM is praised as a useful HDMI 2.1 gaming feature where supported. One conflicting article says the TV lacks it, while other sources include it in the modern-console feature set.

ALLM complements 4K/120Hz and VRR well, making automatic low-latency switching useful for console play.

One detailed source reports streaming images without visible banding or artifacts, suggesting clean gradient reproduction in normal content.

Color banding is generally well controlled, with smooth transitions and only limited issues in demanding material.

Game Mode is described as looking very good and offering substantial picture customization, even though it lacks some step-up-model conveniences.

Game mode is responsive and can look excellent, particularly with PlayStation 5, even though the TV is not the strongest option for every kind of gamer.

The overall port selection is considered solid, with four HDMI inputs providing enough connectivity for a typical console, streamer, and audio setup.

Four total HDMI inputs are convenient for mixed setups with consoles, audio gear and other sources.

Movie and cable playback are described as smooth without obvious judder or jitter in the source that tests this behavior directly.

Film cadence can be handled smoothly with the right setting, preserving proper 24p pans without unnecessary judder.

VRR is mostly viewed positively and contributes to smooth, tear-free play. One source says it is unavailable, and another finds it can be finicky depending on the HDMI input used.

VRR works well alongside 4K/120Hz and helps keep fast console gaming smooth.

Glare resistance is similarly mixed. Several bright-room tests find it manageable or very good, but other sources warn that reflections can be obvious and may require more careful room lighting.

Glare resistance is exceptional and repeatedly singled out as one of the best anti-glare implementations on a premium TV.

Viewing angles are one of the biggest points of disagreement. PCMag and one sponsored review find them quite good, but most other hands-on sources warn that contrast, blacks, or color degrade noticeably away from center.

Viewing angles are better than most LCD TVs, often retaining color and contrast well from the side. Blooming and some color shift still become more visible at wider angles.

Remote quality is mixed: some reviewers like the ergonomic, simple design, while others miss the backlighting and see it as a downgrade from Hisense's higher models.

The premium remote is well liked for its rechargeable battery, backlighting and solid everyday usability.

Calibration and picture adjustment options are strong, with granular controls, multiple presets, motion tuning, local-dimming adjustment, and tone-mapping flexibility available to enthusiasts.

Professional mode is the strongest starting point for accurate viewing, while the other presets give useful flexibility for brighter or punchier presentation.

The stand feet are basic but functional, doing their job without adding much visual or mechanical sophistication.

The Mirage Stand is a design highlight: attractive, easy to assemble and unusually effective at making the screen appear to float while concealing cables.

Color volume gets sharply different reactions. Two hands-on reviewers praise vivid, rich color, while a buyer's guide warns that the wider color coverage is relatively weak compared with higher-end sets.

Color volume is a major strength: bright colors retain richness at luminance levels that conventional LCD and many OLED sets struggle to match.

Dirty-screen performance is reported as solid, with only minor unevenness expected from time to time.

Screen cleanliness is strong, with minimal dirty-screen effect noted on full-field test patterns.

Dolby Vision gradations are described as smooth and controlled, although HDR10 transitions can look more abrupt in demanding sequences.

Gradients are usually smooth and clean, with strong 10-bit handling and very little visible posterization in difficult scenes.

Fast sports motion is reported to retain sharpness well, helping moving subjects stay easy to follow.

Fast motion can remain clear and easy to follow, with strong visibility in quick gaming sequences.

Wall mounting is straightforward and can produce a relatively slim, tidy profile despite the TV's mini-LED depth.

The flat rear panel allows a neat wall-mounted installation that should sit close to the wall.

Blooming control is mixed. Some testers saw very little haloing even in harsh bright-on-black tests, while others found visible bloom around highlights, subtitles, credits, or off-angle images.

Blooming control is strong from a central seat and often close to invisible in normal content. Haloing becomes easier to see off-axis or in especially difficult high-contrast scenes.

Image processing earns unusually strong praise, particularly for AI super-resolution, contrast enhancement, and its ability to keep bright presets from falling apart. The processing is treated as a meaningful advantage over ultra-budget sets.

Sony’s image processing is a major strength, producing natural, refined images and strong cleanup across a wide range of sources.

Shadow detail is usually preserved well, with dark scenes retaining texture instead of collapsing into gray or crushed blacks. Aggressive tone mapping in one account can still sacrifice some dark detail.

Shadow detail is handled very well, keeping subtle near-black information visible without washing out the image.

Black levels are generally strong for an LCD mini-LED TV, with several accounts describing deep or nearly black dark areas. A few sources still see grayish blacks or weaker depth in demanding conditions and off-axis viewing.

Black levels are unusually deep for an LCD and can look impressively OLED-like head-on. OLED still has the edge in the darkest rooms, and some modes or angles expose the backlight more clearly.

Content recommendations tend to lean heavily toward Amazon material, and multiple sources find that emphasis cluttered or overly ecosystem-driven.

Google TV’s recommendation rails can feel poorly matched, with at least one suggested-content row showing little connection to the title it referenced.

Distortion control is mixed: one source hears only slight musical harshness and another reports clean output as volume rises, while Tom's Guide finds obvious bass distortion at high stress.

Distortion is generally well controlled, especially at normal levels, but it can become more noticeable when the TV is pushed very loud.

Remote layout divides opinion. One source praises the intuitive button arrangement, but others complain that the remote lacks a dedicated input/source button.

Remote layout is mixed: the basic arrangement is friendly and intuitive, but the oversized Sony Pictures Core emphasis drew criticism.

Overall satisfaction is very high: all 17 sources contain a positive product-level judgment, often describing the U65QF as an excellent value or standout budget TV. The strongest reservations center on Fire TV, off-angle viewing, blooming, and a few conflicting gaming/HDR claims.

Overall satisfaction is very high, with the TV repeatedly described as outstanding, spectacular or among the best LCD/RGB LED sets available. The strongest reservations center on price and OLED competition.

Dialogue is generally clear and easy to follow, with voices staying articulate even at lower listening levels or in busy scenes.

Dialogue is consistently clear and well positioned on screen, even with busy soundtracks. Some voices can sound a little harder than on Sony’s OLED models.

Lower-resolution material holds up better than expected, especially with the TV's processing enabled. Minor artifacts can appear, but they are usually described as small rather than distracting.

Lower-resolution sources are cleaned up impressively, often looking detailed and natural without excessive artificial sharpening.

Wide-gamut performance is generally strong for the price, with near-full cinema-gamut coverage reported in some measurements. It is not uniformly flagship-level, but the consensus is positive.

The True RGB backlight delivers an exceptionally wide color gamut, with BT.2020 coverage and saturated HDR colors among the TV’s standout strengths.

The stand is described as steady and grounded in the source that comments directly on stability.

The stand feels sturdy once installed and combines stability with effective cable concealment.

Upscaling is generally good, with 1080p and sub-1080p material gaining useful detail and staying watchable. One test calls it merely decent and notes minor artifacts.

Upscaling is among the TV’s strongest processing tricks, making HD and even DVD material look cleaner without obvious over-sharpening.

A single dead-pixel report raises a quality-control caution, but there is not enough repeated durability discussion to establish a broader reliability pattern.

A handful of software and connection problems—including HDMI handshakes, eARC and Dolby Vision issues—raise some reliability concerns despite updates resolving at least one problem.

Casting support is a notable weakness for Android/Chrome users because several sources criticize the loss of Google Cast. Other mirroring methods remain available, but they do not erase that complaint.

Built-in casting is a useful part of the Google TV experience and helps make everyday streaming straightforward.

Dolby Vision is particularly well regarded when the right preset is used. Dolby Vision Dark is favored for accuracy, while another account finds Dolby Vision smoother and more cinematic than HDR10 in difficult gradations.

Dolby Vision support has a notable caveat: one detailed test found a processing-related picture bug on certain Dolby Vision material.

Value for money is the strongest consensus point. Nearly every source describes the U65QF as an exceptional bargain, especially when discounted, because it combines mini-LED brightness, gaming features, large sizes, and solid sound at budget-oriented prices.

Value is the biggest sticking point. The flagship price is difficult to justify against cheaper OLEDs and the Bravia 7 II, though a few comparisons felt the performance gains could merit the premium.

ARC/eARC is described as working well with external soundbars and receivers, making it easy to expand beyond the built-in audio.

eARC functionality is weakened by a reported bug that prevented correct sound output to compatible devices during testing.

144Hz support is widely praised as exceptional at this price, particularly for PC gaming. One conflicting source describes a 60Hz limit, making the coverage unusually inconsistent across the supplied material.

The 120Hz ceiling is a limitation for high-end PC gaming, with rivals already offering 144Hz or 165Hz at 4K.

Tuner support is unusually conflicted: one source praises an ATSC 3.0 tuner as rare at this price, while another says the built-in tuner is ATSC 1.0 and cannot deliver over-the-air 4K.

The ATSC 3.0 tuner is useful for high-quality over-the-air event TV and sports without relying on a paid streaming service.

HDR10+ support contributes to the TV's unusually broad HDR compatibility, a feature set praised as excellent for the price.

HDR10+ is absent, but one assessment found Sony’s HDR10 tone mapping good enough that the missing format was not missed in practice.

Most gaming-focused sources present 4K/120 as ready for modern consoles and more than adequately supported. One conflicting article claims native 120Hz is absent, so this attribute is not unanimous.

4K/120Hz works well for current-generation console gaming, especially alongside VRR and ALLM.

HDMI 2.1 capability is a major source conflict: most hands-on reviews praise it for modern console and PC gaming, while one article says the TV lacks HDMI 2.1 entirely. Where present, it is treated as a strong value feature.

HDMI 2.1 features materially improve gaming, enabling the high-bandwidth modes expected from a modern flagship console setup.

4K gaming is generally praised for crisp detail, smooth response, and strong console compatibility. One source is more cautious about the highest-end gaming features, but still finds casual 4K play satisfying.

The TV handles 4K console gaming well, with 120fps, VRR and ALLM forming a strong current-gen feature set.

Dolby Atmos is a useful addition and can enhance the perceived height or spaciousness of sound, but built-in speakers do not replace a true Atmos speaker layout.

The up-firing beam tweeters give Dolby Atmos playback more height and immersion than most built-in TV systems manage.

Setup is consistently easy, from attaching the feet to completing Fire TV initialization. Multiple reviewers describe the process as straightforward, quick, or exceptionally simple.

Setup is notably straightforward, including quick Google Home configuration and an easy physical stand installation.

Voice recognition is reported to work effectively in quiet environments, though its natural-language depth is described as more limited than dedicated smart displays.

Voice control was unreliable on one test unit, with voice search failing even though the remote appeared paired.

Tone mapping is one of the more mixed areas. Some sources praise flexible controls and balanced highlight handling, while others report clipping or an aggressive approach that can lose texture and shadow detail.

Sony’s dynamic tone mapping is well judged, preserving highlight detail while making strong use of the panel’s enormous HDR headroom.

The smart-TV platform is the most divisive part of the product. Several reviewers call Fire TV cluttered, ad-heavy, or a step down from Google TV, while others find it clean, familiar, smooth, and easy for non-technical users.

Google TV is capable, stable and easy to use, even if it is not always as slick or personalized as the best rival platforms.

Operating-system speed is mixed by source. Some testers find Fire TV or the described smart platform fast and snappy, while others warn that Fire TV feels slower outside Amazon content and may worsen as the processor ages.

Google TV feels quick and familiar in operation, with responsive navigation during everyday use.

Where menu responsiveness is tested directly, navigation and app switching feel quick and smooth.

The menu layout is generally intuitive and easy to work through once the picture-mode structure is understood.

One detailed account reports stable Wi-Fi streaming of high-bitrate 4K HDR without noticeable buffering or quality loss.

Wi-Fi 6E performance measured strongly, with wireless throughput comfortably high enough for demanding 4K streaming.

App selection is a consistent strength, with major streaming services covered and some reviewers unable to identify any important missing app.

App availability is excellent, with the major streaming services covered and few meaningful gaps.

Alexa-based smart-home integration is consistently praised, especially for users already invested in Amazon devices. Reviewers like being able to control connected devices or access camera-related functions from the TV.

Google Home setup is quick and straightforward, making smart-home integration easy to get running.

Streaming-service coverage is broad and includes the major services most buyers expect, so an external streamer is not required for app availability alone.

Streaming-app support is comprehensive, with the major services present and a broad downloadable library through Google TV.

Software updates are described as routine and useful for app stability and system maintenance, though the cadence is said to be less aggressive than some rival platforms.

A recent software update reportedly fixed an HDMI handshake problem, showing that at least one early issue was addressed after launch.

Size choice is a major strength, with the lineup spanning mainstream screens through very large 85- and 100-inch options. Reviewers especially like the ability to buy a huge screen without moving into flagship pricing.

The size range has an odd gap: the absence of a 98-inch version was specifically criticized on a flagship offered in very large sizes.

Bezels are consistently praised as thin or nearly edge-free, helping the picture dominate the front of the TV.

The bezel is slim and unobtrusive, keeping the front of the set focused on the picture.

Build quality ranges from merely adequate plastic construction to surprisingly good fit and finish. The common view is functional and solid rather than truly premium.

Build quality feels appropriately premium and sturdy for a flagship TV, with strong fit and finish.

Design is generally clean, simple, and appropriate for the price, with slim bezels and understated styling. It is not universally seen as premium, and stand placement limits flexibility for some furniture.

The design looks clean and premium, though the thicker RGB Mini-LED cabinet has more visual presence than a slim OLED.

AirPlay is a welcome convenience and was specifically called out as a useful addition.

Chromecast adds convenient local streaming and contributes to the TV’s easy everyday smart-TV experience.

DTS:X playback helps produce a very large, immersive soundstage and is a meaningful plus for movie audio.

FreeSync support is consistently treated as a strong gaming benefit, contributing to smooth and responsive variable-refresh play.

HDR format support is a clear strength, with the major formats repeatedly praised as unusually complete for this price tier.

Ambient Experience is viewed as a fun, distinctive extra that can turn the idle screen into art, widgets, or generated backgrounds. It is liked, but not considered essential to the buying decision.

Color crosstalk can appear in synthetic patterns or isolated UI elements, but it is usually subtle in real content and some testing found it essentially a non-issue.

One source describes brightness and SDR output as balancing performance with energy efficiency, giving the TV a positive but limited efficiency assessment.

Native 4K presentation is described as consistently crisp, with fine detail holding up well across normal viewing distances.

Screen mirroring works smoothly for casual photos, presentations, and video in the source that evaluates it directly, though it is not intended for low-latency gaming.

The demonstrated content search is described as quick and easy, returning relevant entertainment choices without much effort.

Stand width is a mild usability concern because the feet use one wide position; a narrower alternative would fit smaller furniture more easily.

Direct wireless subwoofer and surround-speaker expansion is a useful differentiator, adding much deeper bass and true surround without requiring a soundbar.

App switching is described as nearly lag-free in the source that measures platform performance directly.

Alexa is useful for voice search and smart-home control, but several sources dislike the lack of an onboard far-field microphone. Voice support is therefore functional but less hands-free than some competing TVs.

One setup developed a noticeable audio-sync problem with PlayStation and an external Samsung sound system, requiring a Toslink workaround.

Audio passthrough is marred by a reported eARC bug that can prevent sound from reaching compatible external gear correctly.

Brightness can remain extremely high for sustained periods; one test held near 4,000 nits for several minutes.

Out-of-box grayscale and white-balance behavior is solid, providing a good foundation for accurate picture modes.

The attached power cord on at least one size was specifically disliked and reduces flexibility compared with a detachable cable.