Compare Hisense U65QF vs Samsung S90H

Picture quality is the clearest strength: the U65QF is repeatedly described as unusually bright, colorful, crisp, and impressive for its price. Blooming, motion artifacts, and flatter depth versus pricier sets are the main qualifications.

Picture quality is a major strength, with deep OLED contrast, rich color and crisp detail repeatedly standing out. The matte screen and some default modes can soften or exaggerate the image, but the core panel performance remains highly regarded.

HDR usually looks punchy and worthwhile, especially given the price, with bright highlights and strong contrast. A few sources are more reserved, calling it merely adequate or warning that entry-level HDR still trails higher-tier TVs.

HDR is consistently praised for impactful highlights, deep blacks and rich color. The strongest results come from better picture modes rather than the most aggressive defaults.

Noise reduction is specifically praised for keeping bright, aggressive presets clean without introducing obvious artifacts.

Noise handling is restrained rather than aggressive, reducing source flaws without wiping out film grain or fine texture.

Bass is surprisingly capable for a TV and the built-in subwoofer adds useful weight, but opinions vary on balance and cleanliness. One source finds the low end mediocre and distorted under stress.

Bass has some useful weight, but deep low frequencies remain limited and a soundbar adds substantially more impact.

Peak brightness is a standout strength, with several tests and hands-on accounts describing the set as exceptionally bright for a budget model. That brightness gives highlights and everyday viewing more punch.

Peak brightness is strong for a midrange OLED and gives HDR highlights real impact, though results vary by size and it remains below Samsung’s flagship models.

Mini-LED backlighting is widely treated as a major reason this budget set punches above its class, especially for contrast and local light control. One source credits it directly for the TV's strong value-oriented picture.

OLED remains central to the S90H’s appeal, delivering self-emissive blacks, strong contrast and fast gaming response. The move away from QD-OLED in some sizes is the main tradeoff.

Accurate picture modes can look very natural when selected carefully. Movie and Dolby Vision Dark modes receive the strongest comments for a balanced, reference-like image.

Accuracy is strongest in Filmmaker-style settings, where skin tones, grayscale and source intent look convincing. More aggressive presets can trade that fidelity for extra brightness and punch.

Built-in sound is better than expected in many reviews, often good enough for casual use without a cheap soundbar. Tom's Guide is less impressed and calls it merely passable, so demanding listeners may still want external audio.

Built-in sound is better than expected for such a slim OLED, especially in Amplify mode. It still cannot match a dedicated soundbar for scale and low-end weight.

Contrast is a major strength, helped by mini-LED local dimming and bright highlights. Dark-versus-bright scenes often look punchy and dimensional for the price.

OLED contrast is a standout, pairing near-perfect blacks with bright highlights for a deep, dimensional image in movies and games.

Daytime viewing is generally strong because the TV gets bright enough to remain punchy in well-lit rooms. Reflection handling is less consistent, so window placement still matters.

Bright-room performance is unusually strong for OLED because reflections are suppressed and brightness remains useful even with windows or overhead lights present.

The built-in speakers create a fuller and more spacious soundstage than expected for a budget flat-panel TV.

Amplify mode opens the presentation noticeably, creating a wider and more involving soundstage than the default setting.

Color accuracy is consistently strong, with several measurements and viewing tests describing natural, balanced color. A small amount of oversaturation appears in a few modes or demos, but the overall color presentation is highly rated.

Color can look highly natural and accurate in the better picture modes, especially Filmmaker Mode. Standard and AI-heavy modes can push skin tones or whites too cool or warm.

Gaming is a major strength across the set of reviews, with low lag, high refresh rates, strong HDR color, and responsive play repeatedly praised. Even the more cautious source still finds casual and cinematic gaming satisfying.

Gaming performance is a standout, combining 165Hz support, VRR, low lag and excellent OLED contrast across consoles and PCs.

HDR brightness is broadly praised and often measured near or above 1,000 nits, giving highlights real impact. A minority view is less enthusiastic, especially for smaller sizes or when comparing HDR output with stronger step-up models.

HDR brightness is strong enough to make highlights pop and handle lit rooms well, though it trails the S95H and can vary by screen size.

For dim-room movie viewing, one detailed account praises the combination of strong contrast and broad color coverage as especially well suited to film.

In evening and dark-room viewing, the OLED panel delivers the deep blacks, contrast and depth that home-cinema buyers expect.

Motion is generally smooth in sports, games, and action scenes, but it is not flawless. Several sources mention ghosting or blur in fast motion, while others report excellent smoothness with no choppiness.

Motion is strong once settings are dialed in, with clean fast action and few artifacts. Default or automatic smoothing can be less natural.

Input lag is consistently low, commonly around 13 ms at 4K/60 and lower at faster modes. Reviewers generally describe the delay as barely perceptible or comfortably within good-gaming territory.

Input lag around the 9ms range at 4K/60Hz is repeatedly described as exceptionally responsive for gaming.

The gaming dashboard is a clear weakness: multiple sources complain that there is no dedicated game bar or gaming settings menu.

Samsung’s Game Bar is particularly useful, putting refresh, HDR, genre and aiming controls within quick reach during play.

The demonstrated content search is described as quick and easy, returning relevant entertainment choices without much effort.

Search is uneven: AI-enhanced search can find content, but the lack of a straightforward app-store search can make simple tasks frustrating.

Sports playback can remain smooth and consistent without choppiness, indicating strong stutter control in that test.

OLED stutter can appear in some motion settings and slow pans, though several impressions describe it as subtle rather than broadly distracting.

Wall mounting is straightforward and can produce a relatively slim, tidy profile despite the TV's mini-LED depth.

The thin panel looks wall-mount friendly, but the thicker rear electronics section can leave a visible gap at the edges.

Wide-gamut performance is generally strong for the price, with near-full cinema-gamut coverage reported in some measurements. It is not uniformly flagship-level, but the consensus is positive.

The S90H covers mainstream DCI-P3 material very well, but WOLED samples show narrower BT.2020 coverage and less extreme color punch than QD-OLED alternatives.

Ambient Experience is viewed as a fun, distinctive extra that can turn the idle screen into art, widgets, or generated backgrounds. It is liked, but not considered essential to the buying decision.

Ambient and Daily Board features are clever but can become annoying when they wake or surface information more often than wanted.

Color volume gets sharply different reactions. Two hands-on reviewers praise vivid, rich color, while a buyer's guide warns that the wider color coverage is relatively weak compared with higher-end sets.

WOLED versions lose some high-brightness color intensity compared with QD-OLED, most noticeably in demanding wide-gamut HDR material.

Movie and cable playback are described as smooth without obvious judder or jitter in the source that tests this behavior directly.

Judder can show up at default settings, but modest custom adjustments clear it up without forcing an overly smoothed look.

Stand width is a mild usability concern because the feet use one wide position; a narrower alternative would fit smaller furniture more easily.

Closely spaced feet make the S90H easier to place on narrower furniture than many large OLED rivals.

Viewing angles are one of the biggest points of disagreement. PCMag and one sponsored review find them quite good, but most other hands-on sources warn that contrast, blacks, or color degrade noticeably away from center.

Off-axis viewing is excellent, with color and contrast holding up well across wide seating positions.

Content recommendations tend to lean heavily toward Amazon material, and multiple sources find that emphasis cluttered or overly ecosystem-driven.

Personalized suggestions can work surprisingly well after some use, although recommendation features are not central to the TV’s appeal.

Reflection handling varies substantially by source and size. Some testers find reflections well controlled or diffused, while another calls the glossy screen a reflection magnet.

Reflection control is exceptional: direct and indirect light is heavily diffused, making the screen unusually usable in bright rooms.

Blooming control is mixed. Some testers saw very little haloing even in harsh bright-on-black tests, while others found visible bloom around highlights, subtitles, credits, or off-angle images.

Bright objects stay clean against dark backgrounds, with OLED’s pixel-level control eliminating the blooming seen on many backlit TVs.

Distortion control is mixed: one source hears only slight musical harshness and another reports clean output as volume rises, while Tom's Guide finds obvious bass distortion at high stress.

Low frequencies can introduce a little distortion when pushed, particularly as the built-in speakers approach their bass limits.

Volume is adequate to room-filling in normal use, but high levels can introduce metallic harshness in one demanding audio test.

The speakers can lose composure when pushed hard, so demanding scenes at high volume expose the limits of the slim chassis.

Screen uniformity is mixed: one source sees only minor corner vignetting and another reports clean brightness distribution, while a separate test calls black uniformity imperfect in fully dark scenes.

Uniformity is very clean for an OLED, with no meaningful hot spots or distracting near-black inconsistencies reported on tested samples.

Glare resistance is similarly mixed. Several bright-room tests find it manageable or very good, but other sources warn that reflections can be obvious and may require more careful room lighting.

The matte Glare Free coating is one of the S90H’s defining strengths, dramatically reducing glare. The tradeoff is slightly raised blacks or reduced perceived crispness in some conditions.

Remote layout divides opinion. One source praises the intuitive button arrangement, but others complain that the remote lacks a dedicated input/source button.

The compact layout omits useful dedicated controls such as an input button, pushing more actions into onscreen menus.

Shadow detail is usually preserved well, with dark scenes retaining texture instead of collapsing into gray or crushed blacks. Aggressive tone mapping in one account can still sacrifice some dark detail.

Shadow detail is the main dark-scene weakness: some presets bury information near black, although picture controls can recover part of it.

Two HDMI 2.1 ports are often praised as unusually generous for the price, though some reviewers would prefer every HDMI input to support the full high-speed feature set.

All four HDMI ports are full-bandwidth HDMI 2.1, a strong advantage for multi-device gaming setups.

Game Mode is described as looking very good and offering substantial picture customization, even though it lacks some step-up-model conveniences.

Game Mode stays highly responsive and preserves strong picture quality, making it suitable for competitive and cinematic games alike.

Dolby Vision gradations are described as smooth and controlled, although HDR10 transitions can look more abrupt in demanding sequences.

Gradients are handled cleanly with little visible banding, including difficult skies, dark scenes and streamed material.

The overall port selection is considered solid, with four HDMI inputs providing enough connectivity for a typical console, streamer, and audio setup.

Four HDMI inputs give the S90H enough wired flexibility for multiple consoles, players and audio gear.

VRR is mostly viewed positively and contributes to smooth, tear-free play. One source says it is unavailable, and another finds it can be finicky depending on the HDMI input used.

VRR is viewed as a strong gaming feature, smoothing frame-rate changes across supported consoles and PCs.

Dialogue is generally clear and easy to follow, with voices staying articulate even at lower listening levels or in busy scenes.

Dialogue stays clear and naturally placed in most scenes, with voice-enhancement processing available when room noise competes.

Lower-resolution material holds up better than expected, especially with the TV's processing enabled. Minor artifacts can appear, but they are usually described as small rather than distracting.

Older and lower-resolution sources hold up surprisingly well, with processing that preserves texture while avoiding heavy-handed cleanup.

Motion interpolation is highly adjustable, which some viewers will appreciate. One reviewer strongly dislikes the default soap-opera effect, while another praises the flexibility to tune judder and smoothness.

Interpolation is useful when kept moderate, but stronger or automatic settings can introduce obvious soap-opera effect and unnatural motion.

High-refresh gaming is usually a standout strength, especially for PC use and 120Hz-capable consoles. One conflicting source describes a 60Hz ceiling, while another cautions that the full 144Hz benefit is mainly for PC gaming.

High-frame-rate gaming is a core strength, especially on PC where the panel can run up to 165Hz.

Upscaling is generally good, with 1080p and sub-1080p material gaining useful detail and staying watchable. One test calls it merely decent and notes minor artifacts.

Upscaling is one of the S90H’s clearest strengths, making HD and even DVD material look cleaner and more detailed without excessive artificial sharpening.

Calibration and picture adjustment options are strong, with granular controls, multiple presets, motion tuning, local-dimming adjustment, and tone-mapping flexibility available to enthusiasts.

Phone-assisted Smart Calibration is convenient for quick tuning, though it is not a substitute for a full professional calibration.

Image processing earns unusually strong praise, particularly for AI super-resolution, contrast enhancement, and its ability to keep bright presets from falling apart. The processing is treated as a meaningful advantage over ultra-budget sets.

Samsung’s processor is capable and often excellent at detail, upscaling and cleanup, but some AI modes can over-brighten or cool the image and are better disabled for accuracy.

Dirty-screen performance is reported as solid, with only minor unevenness expected from time to time.

Test patterns showed no distracting dirty-screen effect, vertical banding or vignetting on the evaluated sample.

Fast sports motion is reported to retain sharpness well, helping moving subjects stay easy to follow.

Fast gaming and sports motion stays clear, helped by OLED response and high refresh rates.

Screen mirroring works smoothly for casual photos, presentations, and video in the source that evaluates it directly, though it is not intended for low-latency gaming.

Screen mirroring through AirPlay or Miracast is described as quick and easy to use.

Black levels are generally strong for an LCD mini-LED TV, with several accounts describing deep or nearly black dark areas. A few sources still see grayish blacks or weaker depth in demanding conditions and off-axis viewing.

Black levels are excellent in dark rooms and create the depth expected from OLED. Strong ambient light can lift blacks slightly because of the matte anti-glare treatment.

The stand feet are basic but functional, doing their job without adding much visual or mechanical sophistication.

The stand is functional and can be sturdy once assembled, but its plastic cover, feel and assembly quality draw mixed reactions.

Advertising is the clearest smart-platform complaint. Fire TV is repeatedly described as heavy on promotions or unrelated product ads, and this is one of the strongest recurring negatives.

Ad behavior is inconsistent across impressions: one interface showed no top banner, while others criticized Samsung TV Plus autoplay and persistent promotional content.

Remote quality is mixed: some reviewers like the ergonomic, simple design, while others miss the backlighting and see it as a downgrade from Hisense's higher models.

The solar/USB-C remote is light and convenient, but minimalist controls are not universally loved.

Overall satisfaction is very high: all 17 sources contain a positive product-level judgment, often describing the U65QF as an excellent value or standout budget TV. The strongest reservations center on Fire TV, off-angle viewing, blooming, and a few conflicting gaming/HDR claims.

Overall sentiment is strongly positive: the S90H is repeatedly described as a well-rounded OLED with standout gaming and bright-room performance despite a handful of platform and format compromises.

One detailed source reports streaming images without visible banding or artifacts, suggesting clean gradient reproduction in normal content.

Banding is kept to a minimum in both test material and real content, helping color transitions look smooth.

Cable management is weak. Side-facing connections can leave cables visibly sticking out, which works against a clean, minimal installation.

Cable management is a minor weakness, with reviewers wishing for more built-in routing and cleanup options.

The high native refresh rate is praised for producing visibly smoother animation and gaming. At this price, 144Hz capability is repeatedly treated as a premium-level feature.

The 165Hz ceiling is a major gaming upgrade for capable PCs and is repeatedly praised as a premium feature.

Gaming response feels fast and fluid in the source that evaluates response time directly.

Pixel response is extremely fast, giving fast-paced games an immediate, clean feel with little blur.

The stand is described as steady and grounded in the source that comments directly on stability.

Once installed, the feet hold the TV securely and provide a stable base.

Casting support is a notable weakness for Android/Chrome users because several sources criticize the loss of Google Cast. Other mirroring methods remain available, but they do not erase that complaint.

Casting is easy from phones and computers, with support that covers both Apple and Miracast-style workflows.

HDR format support is a clear strength, with the major formats repeatedly praised as unusually complete for this price tier.

The S90H handles HDR10-family content well, but the continued absence of Dolby Vision remains a meaningful format limitation for some movie viewers.

Dolby Vision is particularly well regarded when the right preset is used. Dolby Vision Dark is favored for accuracy, while another account finds Dolby Vision smoother and more cinematic than HDR10 in difficult gradations.

Samsung’s lack of Dolby Vision is the most repeated format complaint. Some reviewers consider it minor, especially for console gaming, while others see it as a reason to prefer LG or Sony.

Setup is consistently easy, from attaching the feet to completing Fire TV initialization. Multiple reviewers describe the process as straightforward, quick, or exceptionally simple.

Physical assembly and SmartThings-assisted setup can be very easy, but mandatory-account and permission screens make the software setup more frustrating for some.

Tuner support is unusually conflicted: one source praises an ATSC 3.0 tuner as rare at this price, while another says the built-in tuner is ATSC 1.0 and cannot deliver over-the-air 4K.

The tuner is functional for standard broadcasts but lacks ATSC 3.0/NextGen TV, a notable omission at this price.

Dolby Atmos is a useful addition and can enhance the perceived height or spaciousness of sound, but built-in speakers do not replace a true Atmos speaker layout.

Dolby Atmos playback contributes to a surprisingly capable built-in audio presentation and works with the TV’s wider Samsung audio ecosystem.

HDMI 2.1 capability is a major source conflict: most hands-on reviews praise it for modern console and PC gaming, while one article says the TV lacks HDMI 2.1 entirely. Where present, it is treated as a strong value feature.

Full-bandwidth HDMI 2.1 connectivity is a strong point, supporting modern high-refresh gaming features without forcing buyers to choose a single premium port.

ARC/eARC is described as working well with external soundbars and receivers, making it easy to expand beyond the built-in audio.

The eARC connection makes it straightforward to send high-quality audio to a soundbar or receiver.

Value for money is the strongest consensus point. Nearly every source describes the U65QF as an exceptional bargain, especially when discounted, because it combines mini-LED brightness, gaming features, large sizes, and solid sound at budget-oriented prices.

Value is generally strong when the S90H is discounted, especially relative to the S95H, but cheaper S85H/S90F and LG alternatives can be more compelling if glare control is not essential.

4K gaming is generally praised for crisp detail, smooth response, and strong console compatibility. One source is more cautious about the highest-end gaming features, but still finds casual 4K play satisfying.

The S90H is positioned as a high-end 4K gaming display, with enough bandwidth and refresh capability for modern consoles and powerful PCs.

FreeSync support is consistently treated as a strong gaming benefit, contributing to smooth and responsive variable-refresh play.

FreeSync support is a clear plus for AMD-based gaming, helping deliver stable, tear-reduced play at variable frame rates.

Voice recognition is reported to work effectively in quiet environments, though its natural-language depth is described as more limited than dedicated smart displays.

Voice control handles basic requests but can be inconsistent, particularly when asked to launch specific content in a named service.

App selection is a consistent strength, with major streaming services covered and some reviewers unable to identify any important missing app.

Major apps are broadly covered, though regional gaps such as iPlayer at review time keep the selection from being flawless.

The smart-TV platform is the most divisive part of the product. Several reviewers call Fire TV cluttered, ad-heavy, or a step down from Google TV, while others find it clean, familiar, smooth, and easy for non-technical users.

Tizen is faster and better organized than prior versions, but opinions split over clutter, ads and Samsung-centric behavior.

Operating-system speed is mixed by source. Some testers find Fire TV or the described smart platform fast and snappy, while others warn that Fire TV feels slower outside Amazon content and may worsen as the processor ages.

The updated Tizen interface feels quick, with fast app launches and fluid navigation through major sections.

Streaming-service coverage is broad and includes the major services most buyers expect, so an external streamer is not required for app availability alone.

Core streaming services are well supported and run smoothly, with only isolated regional omissions noted.

Tone mapping is one of the more mixed areas. Some sources praise flexible controls and balanced highlight handling, while others report clipping or an aggressive approach that can lose texture and shadow detail.

Tone mapping generally preserves bright highlights and dark detail well. Active mapping can add useful brightness or shadow visibility, though stronger settings may sacrifice some fine highlight detail.

Alexa-based smart-home integration is consistently praised, especially for users already invested in Amazon devices. Reviewers like being able to control connected devices or access camera-related functions from the TV.

SmartThings integration is useful for connected-home control and works especially smoothly inside Samsung’s ecosystem.

App switching is described as nearly lag-free in the source that measures platform performance directly.

Apps open quickly and the interface shows less lag than older Samsung software.

Where menu responsiveness is tested directly, navigation and app switching feel quick and smooth.

Menus and settings generally respond quickly, making inputs, apps and gaming controls easy to reach.

Design is generally clean, simple, and appropriate for the price, with slim bezels and understated styling. It is not universally seen as premium, and stand placement limits flexibility for some furniture.

The slim, understated OLED design is widely liked and keeps attention on the screen rather than decorative framing.

Bezels are consistently praised as thin or nearly edge-free, helping the picture dominate the front of the TV.

Bezels are thin enough to disappear during viewing, reinforcing the clean all-screen look.

Build quality ranges from merely adequate plastic construction to surprisingly good fit and finish. The common view is functional and solid rather than truly premium.

The panel and chassis generally feel solid and premium, though some stand assembly experiences feel flimsier than the TV itself.

Size choice is a major strength, with the lineup spanning mainstream screens through very large 85- and 100-inch options. Reviewers especially like the ability to buy a huge screen without moving into flagship pricing.

A broad 42- to 83-inch range gives the series options for desks, bedrooms and large living rooms, though panel behavior can differ by size.

A single dead-pixel report raises a quality-control caution, but there is not enough repeated durability discussion to establish a broader reliability pattern.

Most gaming-focused sources present 4K/120 as ready for modern consoles and more than adequately supported. One conflicting article claims native 120Hz is absent, so this attribute is not unanimous.

144Hz support is widely praised as exceptional at this price, particularly for PC gaming. One conflicting source describes a 60Hz limit, making the coverage unusually inconsistent across the supplied material.

AirPlay works as part of the TV’s straightforward casting options, making Apple-device sharing quick and easy.

Gaming Hub is a strong smart-platform feature, bringing Xbox, GeForce Now, Luna and controller support directly to the TV.

The lack of DTS is a drawback for disc-based home theater, forcing DTS material to fall back to PCM.

HDR10+ support contributes to the TV's unusually broad HDR compatibility, a feature set praised as excellent for the price.

Using built-in streaming apps requires a Samsung account, and the associated permissions/setup flow can feel intrusive or tedious.

ALLM is praised as a useful HDMI 2.1 gaming feature where supported. One conflicting article says the TV lacks it, while other sources include it in the modern-console feature set.

One source describes brightness and SDR output as balancing performance with energy efficiency, giving the TV a positive but limited efficiency assessment.

Official G-SYNC compatibility broadens the S90H’s appeal to Nvidia PC gamers and complements its 165Hz panel.

The OLED panel delivers excellent fundamentals, but panel configuration matters: WOLED versions give up some color volume versus QD-OLED variants while retaining strong brightness and contrast.

Text rendering on tandem-panel sizes has drawn complaints about reduced sharpness, a concern most relevant to close-up PC or monitor use.

Slim construction, relatively low weight and smaller size options make the S90H flexible for bedrooms, desks and secondary gaming setups.

Native 4K presentation is described as consistently crisp, with fine detail holding up well across normal viewing distances.

Local dimming is one of the most praised picture features, producing strong contrast and impressive black control when viewed head-on. Haloing becomes more visible in some difficult scenes and off-axis positions.

Full-screen brightness falls as OLED protection engages, but the sustained result is still described as competitive for the class.

White balance is strong in accurate modes, with only small residual errors. Default Standard settings can skew much cooler than the mastering target.

The small power connector is well suited to cleaner, lower-profile wall installations.

Local, privacy-focused AI processing drew praise, and privacy choices are accessible in the interface.

Software updates are described as routine and useful for app stability and system maintenance, though the cadence is said to be less aggressive than some rival platforms.

Alexa is useful for voice search and smart-home control, but several sources dislike the lack of an onboard far-field microphone. Voice support is therefore functional but less hands-free than some competing TVs.

One detailed account reports stable Wi-Fi streaming of high-bitrate 4K HDR without noticeable buffering or quality loss.