Compare Hisense U8QG vs TCL Q77K

The bright, contrast-rich picture consistently impresses, but color accuracy, motion, and screen uniformity depend on model size.

Everyday 4K material can look crisp and colorful for the price, but rigorous testing finds obvious weaknesses in brightness, contrast and HDR.

Specular highlights can look spectacularly intense, while default processing sometimes boosts them beyond a natural level.

HDR highlights fail to stand out against surrounding scenes, and overall brightness is too low to create dramatic impact.

Dense Mini-LED zones produce convincing blacks with little blooming in ordinary viewing, particularly on well-tuned smaller sizes.

There is no zone-by-zone backlight control, so dark areas stay brightened and highlights lack the contrast of Mini LED competitors.

The side and height speakers provide a wider acoustic image than the ordinary front-firing TV speaker setup.

The built-in presentation is narrow and thin rather than immersive, particularly with demanding film soundtracks.

Enormous light output is the headline attraction, making sunlight, fire, and reflections dazzle far beyond typical midrange TVs.

Both HDR highlights and regular SDR scenes are relatively dim, limiting impact and daytime versatility.

Extremely bright highlights and deep blacks deliver exciting HDR; restrained picture settings may be needed for more faithful movies.

HDR format compatibility is broad, but contrast, color volume and brightness are too limited to make HDR particularly convincing.

Standard TV and streaming content can look exceptionally bright in daylight, sometimes brighter than viewers want in a restrained preset.

Fine for ordinary SDR viewing in a controlled room but too dim to overcome direct sunlight or bright lamps.

Deep blacks and strong contrast make dark-room viewing compelling from central seats, with some clipping or stray light in the toughest scenes.

Dark rooms expose raised blacks and limited HDR punch; it works for casual viewing but disappoints for cinematic contrast.

Bass has more weight than typical TV audio, but its quality varies by size and powerful effects can cause audible buzzing or rattle.

The speakers lack genuine low-end weight and rumble, leaving music and action effects thin.

The combination of bright highlights and dark local-dimmed shadows creates a dramatic image, though no LCD matches OLED's pixel-level black control.

Native contrast is acceptable for the price, yet the lack of local dimming makes dark scenes visibly weaker than better TVs.

Built-in sound can be surprisingly expansive, but tonal balance and bass reliability vary noticeably between sizes and scenes.

Built-in audio handles casual dialogue but lacks rich bass, spaciousness and consistent loudness across sizes.

HDMI audio passthrough makes upgrading to an external soundbar or receiver straightforward without format headaches.

Major audio formats pass through from connected external sources, although the same behavior is not guaranteed for every built-in app.

Several calibrated units achieve pleasing neutrality, while the 100-inch sample and some factory modes exhibit conspicuous cool or warm casts.

The initial cool cast and gray inaccuracies are notable, but careful calibration can bring tones much closer to neutral.

Compression artifacts and macroblocking are cleaned effectively, especially on YouTube and lower-quality TV sources.

Compressed videos receive useful smoothing, although finer details may look softened or waxy.

Fine textures and distinct shadow shapes generally come through well, particularly with high-quality 4K material.

Native 4K scenes look crisp with excellent fine detail; upscaled text and other tiny details are less dependable.

Filmmaker and Theater presets can balance its powerful image, but some default brightness and color choices need adjustment.

Changing brightness and color-temperature settings can improve dark or flat-looking content significantly.

The height-adjustable pedestal on smaller sizes lets a soundbar sit beneath the picture without obscuring the image.

The stand leaves around 3.6 inches beneath the screen, enough space for most soundbars without blocking the picture.

Low lag and 4K high-refresh support impress, balanced against slower dark transitions on some tested panels.

Gaming is the clearest strength thanks to rapid inputs, VRR and high-refresh modes, though fast pixels and dark-game contrast are weaker.

Several sizes look lifelike and accurate, but the 100-inch model and certain factory presets can have obvious color-temperature errors.

Opinions diverge: fine flesh tones and detail can look natural, but uncalibrated color and white balance may be cool or inaccurate.

High-quality non-HDR video looks sharp and vibrant, although preset choices can affect brightness and color naturalness.

Standard content is watchable and sometimes pleasantly colorful, especially when reflections and ambient light are managed.

Regular sports look smooth to many viewers, but 24fps movie pans, 60Hz content, and PC gaming show size- and mode-dependent weaknesses.

Assessments vary, but detailed testing finds conspicuous 60Hz blur even as some evaluations praise ordinary motion.

Control response is consistently quick across the tested sizes, including fast console and PC gaming modes.

Very low input delay makes the Q77K feel responsive in supported console and PC modes.

The U.S. broadcast tuner may work while the Google TV live-channel guide fails to show program details or permit expected channel selection.

The live TV interface includes a useful program guide showing current broadcasts.

Smaller pedestal models provide tidy routing options; the 100-inch feet offer only basic clips.

There is no integrated cable-routing system, so wires need to be organized separately.

Mini-LED local dimming makes black scenes convincingly dark, though a high-end OLED still offers pixel-level precision.

Without local dimming, blacks look gray or washed out in darker scenes even though the native panel contrast is serviceable.

Backlight modulation is very fast in ordinary modes, reducing visible flicker, though especially sensitive viewers may still need caution.

Low-brightness settings use low-frequency backlight modulation that may bother sensitive viewers and cause visible image duplication.

The coating tames indirect reflections reasonably well, yet direct light remains distracting in several tested rooms.

Reflections are intrusive on glossy variants, whereas the 85- and 98-inch matte coatings make placement easier near bright lights.

Colors often remain striking at high brightness, but the 100-inch model is markedly weaker in SDR color volume than the 65-inch.

The Q77K struggles to maintain saturated HDR colors, particularly darker tones, despite acceptable color presentation in standard content.

Bright reflections often hold impressive definition, but aggressive tone mapping on some units can lose subtle information near the top end.

Bright details can be lost or appear too dim, making HDR objects look flat rather than luminous.

The central stands fit ordinary consoles; the 100-inch version needs exceptionally wide furniture or wall mounting.

Two foot positions on the 75-inch model provide narrower or wider furniture options, a welcome flexibility for a large TV.

Upper frequencies sound reasonably crisp across the tested sizes, with the strongest evaluation coming from the 75-inch model.

High notes lack detail and contribute to a bright, closed-in sound presentation.

The three-port limit is one of the most consistent complaints, especially when a soundbar occupies the eARC socket.

Four HDMI connections offer good basic connectivity, although not all can carry the highest refresh-rate signals.

Many sizes display broad, vivid HDR color, while the 100-inch version's simpler panel substantially narrows its color performance.

Cartoons and everyday SDR scenes can look lively, but the limited HDR color range prevents deeply saturated highlights from looking rich.

Dark scenes can look strikingly even with local dimming enabled, although gray-screen uniformity on the 100-inch model is much less convincing.

Near-black scenes remain fairly even without obvious vertical bands, though some patchiness and warm spots occur.

Side-facing connections make a meaningful difference when reaching around a large wall-mounted TV; the USB-C socket is particularly handy.

Rear inputs are generally workable but can be awkward to reach once the television is close to a wall.

Text can be sharp from normal sofa distances, but the 100-inch BGR pixel layout is a potential issue for close-up desktop work.

The BGR subpixel arrangement can make fine desktop text look less crisp than on a conventional RGB monitor.

Some slow movie pans stutter or drop frames, though controlled tests found decent cinematic response in other material.

Motion interpolation reduces stutter effectively on slow pans when enabled, with little variation in timing.

The TV can be mounted, but unusual VESA positioning and the 100-inch set's weight make careful hardware planning essential.

Common VESA mounting options are available, although spacing, port access and handling become important with the biggest models.

SD and HD television feeds become clearer without much artificial edge sharpening, although old 4:3 content retains its sidebars.

Compressed streams and old video remain watchable, though noise cleanup trades away some fine texture.

All three HDMI ports support high-bandwidth signals, a welcome upgrade in capability but still one connection short of many competing TVs.

The tested 75-inch unit has two full-speed gaming ports rather than four; other sizes may differ, so several high-bandwidth devices require planning.

Sports and bright gaming scenes often look clean, while dark transitions and demanding film tests reveal blur.

The high refresh-rate specification masks mediocre pixel transitions, especially in dark areas and ordinary 60Hz footage.

Local dimming reveals impressive dark texture, although aggressive processing can flatten or crush the faintest information.

Results are mixed: gentle tonal gradations can be reproduced well, yet some near-black areas appear crushed before calibration.

Full HD, 720p, and even some DVD content look cleaner and more detailed than expected from such a large 4K panel.

HD and some lower-resolution material upscale clearly, yet very fine text and textures can become soft.

Google TV aggregates suggestions across services to simplify finding a show, with useful personalized results.

Google TV collects shows and suggestions from several services in one home screen, helping reduce app hopping.

Most transitions look smooth and clean, though some bright reds and greens still display mild banding.

Color and brightness transitions are mostly smooth, though darker gradients can reveal some banding.

The Google TV home screen displays ads; opting out of personalization does not remove them, and the basic ad-free mode sacrifices smart features.

Google TV includes ads and recommendations that cannot be fully switched off, a drawback for people wanting an uncluttered home screen.

The coating helps with general room light, but sunlight or lamps aimed directly at the screen can remain obvious.

Glossy models visibly mirror lamps and windows. Matte finishes on the two largest sizes improve reflections but cannot add brightness.

Haloing is often minor and well controlled, but difficult star fields and some 100-inch dark scenes reveal stray light.

Bright subtitles do not create the usual local-dimming halos, but this advantage comes at the expense of deep blacks and strong highlights.

Some smaller sets play satisfyingly loudly, but the tested 100-inch speaker system reached its limits early.

Loudness varies by size and source: the 55-inch test struggled in larger spaces, while the 65-inch unit and one video evaluation sounded adequate.

Smaller units often look reasonably even, but the 100-inch panel's gray-screen patches and dark central spot stand out.

The tested panel had noticeable uneven gray shading and a pinch mark, so checking a new unit for patches is worthwhile.

The pixel response is uneven, causing blur in dark moving objects and occasional VRR overshoot despite low input lag.

Pixel response is mixed: high-refresh gaming feels responsive, but dark transitions and 60Hz scenes can be noticeably blurry.

NextGen TV reception is a useful feature, although the software guide may hinder convenient browsing of tuned channels.

Missing ATSC 3.0 support limits over-the-air broadcasts to older standards rather than next-generation broadcasts.

The most difficult gaming transitions can produce ghosting or inverse ghosting near certain variable-refresh frame rates.

Slow dark transitions and variable-refresh overdrive can cause colored trails, overshoot and blurred moving edges.

A broad refresh range helps compatible games stay smooth even through frame drops, although motion behavior around 60fps can be erratic.

Supported high-bandwidth HDMI inputs cover a broad VRR range, reducing tearing when frame rates dip; the 60Hz ports are less capable.

Judder-reduction settings help some scenes but can add artifacts or a soap-opera appearance when pushed too far.

Interpolation can smooth camera pans effectively, but some find motion processing artificial or blurry and prefer it off.

Support up to 4K/165Hz is attractive to PC players, but the image can smear in difficult motion despite the high signal rate.

Fast PC modes are outstanding value at up to 4K/144Hz or 1080p/288Hz on supported sizes, despite slower 60Hz pixel response.

Some film material pans smoothly, while other sources and settings introduce judder-like or dropped-frame problems.

24fps movies play without distracting cadence judder, and 1080i film broadcasts also receive strong frame-rate treatment.

Backlighting, a microphone, and customizable shortcuts make day-to-day navigation convenient; opinions on the elongated shape vary.

Backlit buttons and a simple layout make the remote comfortable to operate in the dark.

The compact pedestal looks sturdy and offers flexible height on smaller sizes, while the 100-inch requires wide-spaced feet.

Adjustable stand positions and sturdy feet are practical strengths, although construction varies and the overall set is budget-oriented.

This is very size-dependent: 55- and 75-inch units hold up well off-center, while the 100-inch drops color and contrast sharply.

Off-center viewing is acceptable for a VA-style set, but saturation and image depth fade noticeably at steeper angles.

Low-quality color transitions are usually cleaned up well, but some bright gradients and HDR clips can still show banding.

Shaded gradients look mostly smooth, with relatively little obvious banding, although the darker end is less polished.

Calman support and comprehensive controls can greatly improve white balance and HDR presentation for patient owners.

Calibration is straightforward and can improve white balance and overall color accuracy dramatically.

The on-screen Game Bar makes it easy to adjust latency, refresh, and image options without digging through nested menus.

A capable game bar provides frame-rate readouts, aiming tools and quick access to VRR, picture modes and latency settings.

The illuminated, microphone-equipped remote is handy after dark, with differing opinions about its length and plastic finish.

The simple voice remote is functional and pleasant to use, with backlighting an unexpectedly helpful extra.

HDMI VRR keeps games nearly tear-free across a wide range, but the USB-C connector lacks VRR and certain frame rates expose motion artifacts.

Wide VRR format and range compatibility keep games nearly tear-free as frame rates fluctuate, especially on the full-speed inputs.

Voices are understandable on many sizes, but the 100-inch audio test and some 65-inch listening found dialogue less defined than ideal.

Speech is intelligible at normal volume, making news, sitcoms and casual TV easy to follow without external speakers.

The U8QG handles 1440p gaming signals, including PS5 output, without the compatibility hassles found on less versatile displays.

Both PlayStation 5 and Xbox gaming support 1440p at 120Hz, providing flexibility between image resolution and speed.

The 100-inch panel showed obvious central dirty-screen artifacts and patchiness, a concern for pans across uniform backgrounds.

The tested 75-inch panel showed uneven patches and a pinch mark that could stand out on grass, ice or other broad flat colors.

Games retain vivid contrast and strong impact, but tone-mapping behavior is less flexible than some rivals.

Game Mode keeps controls responsive, but it cannot fix flat HDR and blurry pixel transitions in every scene.

HDR brightness is contentious: some calibrations look very accurate, while other testing finds conspicuous over-brightening and crushed nuances.

Tone tracking is surprisingly faithful for moderately bright HDR scenes, with a smooth highlight roll-off, yet hardware limits cap the final effect.

Google TV allows ad-personalization choices, but completely removing ads requires giving up much of the smart experience.

A physical microphone switch can fully disable the TV’s hands-free mic for added reassurance.

Picture shortcuts and deep calibration menus give enthusiasts plenty to work with, although some advanced controls take extra digging.

A generous selection of picture modes allows different looks for films, sports, games and Dolby Vision content.

Google TV navigation usually feels brisk, although settings button response and deeper menus can be slow or awkward.

Google TV is mostly quick and smooth for a budget set, with occasional hesitation during scrolling and app navigation.

Streaming apps generally launch briskly and feel polished, with isolated connection or app hiccups on some units.

Apps and the interface generally load quickly, with occasional brief hiccups during navigation.

Google TV covers the mainstream streaming services well, but built-in cloud gaming options are less comprehensive than some rivals.

Google TV offers a broad range of major streaming services and downloadable apps, making everyday content easy to access.

Google TV generally keeps up with browsing and streaming, though a few reviewers noticed small delays in settings navigation.

The Google TV interface scrolls smoothly for most interactions and generally feels quicker than expected for a low-cost set.

Hands-free Google Assistant and remote-based commands add convenient control when you want to search or change settings by voice.

Hands-free and remote-based voice commands simplify searches and app launches, with a physical mic-off option available.

The slim frame helps the picture feel expansive, particularly at larger sizes, despite the cabinet's overall depth.

Bezels look slim at a glance, but the visible gap between the frame and first pixels reduces the premium effect.

The U8QG is not identical across sizes: the 100-inch panel has weaker measured color and uniformity, while 55- and 75-inch viewing angles fared better elsewhere.

The 85- and 98-inch variants have reflection-friendly matte screens, while smaller models are glossy; refresh ceilings and port arrangements can vary too.

Thin bezels and metallic trim look premium from the front, but the deep cabinet and large-screen stands reduce sleekness.

The slim exterior is appealing for a budget television, although materials and frame details are less refined than premium models.

Premium materials and sturdy smaller-size stands are reassuring, though the enormous 100-inch cabinet can flex or wobble.

Construction is adequate for the price but plastic-heavy. Metal feet are appreciated on the smaller showcased unit, while another sample showed a panel pinch mark.

The HDMI gaming mode can trade resolution for 288Hz output, a useful option for high-frame-rate PC gaming; the USB-C input does not offer this mode.

Larger specified sizes can accept 1080p at 288Hz on supported inputs, an exceptional option at this price tier.

At steep discounts, 98-to-100-inch-class cinematic scale is compelling, even with meaningful compromises in color, motion, and seating flexibility.

The 75-, 85- and 98-inch models provide substantial screen size for the money, with gaming support rarely found this cheaply.

Each HDMI port can serve a modern console or high-refresh PC, simplifying which socket to choose for demanding sources.

Two HDMI inputs on the tested 75-inch unit handle modern 4K high-refresh signals, unlike the two limited 60Hz ports.

The 100-inch purchaser appreciated coverage longer than the usual one-year baseline on similarly positioned TVs.

The Costco bundle’s advertised five years of combined coverage and return window strengthen the value proposition, but the extra years are a protection plan, not manufacturer warranty.

A high-refresh 4K input is part of the strong PC gaming package, with the HDMI connection offering the fullest set of gaming options.

Two high-bandwidth ports on the tested 75-inch set enable 4K/144Hz, making high-frame-rate PC play a major attraction.

Discount pricing delivers unusually strong brightness, gaming, and screen size for the cost, but value varies by model and available alternatives.

The low Costco pricing buys unusually advanced gaming features and large screen options, but picture weaknesses make a cheap Mini LED upgrade worth comparing.

Console-friendly 4K/120Hz signals work well alongside the TV's low-lag gaming mode and variable refresh rate features.

Modern consoles can reach 4K at 120Hz on the high-bandwidth ports, with VRR and automatic Game Mode available.

FreeSync Premium Pro helps compatible PCs maintain smoother gameplay without obvious tearing.

FreeSync Premium Pro helps Xbox and compatible gaming hardware deliver smoother play as frame rates vary.

Expected longevity is decent rather than outstanding, with low burn-in risk offset by more vulnerable direct-lit backlight failure behavior.

The U8QG is responsive and visually punchy for 4K games, though its darkest motion transitions are not as clear as those on faster competing panels.

The 55-inch model can reach 240Hz at 1080p, offering a fast mode for PC gamers who prioritize frame rate over resolution.

Wireless Apple-device playback and mirroring are convenient; one large-screen setup found laptop mirroring smooth enough for desktop use.

Google TV lacks some direct cloud-gaming integrations offered by Samsung and LG, a disadvantage for gamers without a console.

An eARC connection makes it easy to pair a soundbar or receiver and pass compatible surround audio from external devices.

Dolby Vision and HDR10+ content are both well served, allowing a wide range of streaming and disc sources to use HDR.

Google TV setup can be simple, but the heavy stand, excessive packing tape, and unusual mount placement may complicate installation.

The high VESA-hole placement required remounting an existing bracket in one case; oversized installation also takes patience and precision.

Automatic sound adjustments help dialogue and spaciousness on some sizes, though they cannot prevent bass distortion in more demanding scenes.

T-Exhibition brings attractive looping 4K artwork to the screen, although some selections take a while to load.

Bass Boost and audio presets give some control over the sound, including a way to lessen the subwoofer's rattle.

The ambient-light sensor can ease the transition between daylight and evening viewing while cutting unnecessary output.

The panel's sheer light output helps overcome room illumination and maintains visible detail during daytime broadcasts.

Aiming overlays, shadow controls and a visible FPS counter give gamers quick, practical tools during play.

Calibration can bring white balance and gamma very close to target, although some saturated blues remain slightly off.

Large bright scenes remain dazzling, but the set sometimes reduces output during prolonged high-brightness content.

Plugging in a laptop is convenient, but the port's lack of VRR and variable HDR support limits its appeal as a substitute for HDMI gaming.

Content-aware processing can sharpen lower-quality material and adapt settings, but some automatic adjustments make good 4K HDR sources look overly processed.

A varied selection of decorative seasonal and ambient art gives the display an entertaining second purpose.

Automatic Game Mode removes the need to hunt through settings before gaming, keeping input lag low.

Motion Clearness offers limited help with blur, but testing found image duplication or a dimmer picture at aggressive settings.

Side and up-firing drivers create noticeably greater spaciousness than ordinary TV speakers, especially with immersive movie and concert mixes.

The integrated woofer adds welcome weight, but effects-heavy soundtracks caused audible rattling in one 65-inch evaluation.

As a direct-lit LCD, the screen carries little risk of permanent burn-in from static game HUDs or channel logos.

Its substantial audio and backlight hardware produces a bulky profile, so shoppers seeking a flush, ultra-slim display may prefer another design.

The side USB-C video connection makes connecting compatible phones or laptops easy without reaching behind the television.

Deep movie effects can overload the built-in woofer, producing intrusive rattling even when the rest of the sound is immersive.

Automatic brightness adjustment and reasonable reported draw make the huge 100-inch screen surprisingly practical for its size.

The 100-inch installation described recyclable packaging and relatively restrained plastic use, though there is little broader environmental information.

TCL’s built-in live TV section loads fairly quickly and expands the selection of no-extra-cost viewing.

Device control was seamless in one setup, although another owner needed a workaround when switching between connected Apple TV and PlayStation equipment.

Natural skin tones and lifelike landscapes are possible, but factory presets and panel differences can shift colors away from accuracy.

The 100-inch picture changes the feel of racing, concerts, and movies, making small on-screen details part of a truly enveloping experience.

Most moving highlights retain clean edges, though some flicker and weakened dark detail appear in Game Mode on the 100-inch.

Colors shift and fade toward the sides; it remains usable for some side seats but looks best head-on.

Exceptional punch and strong value make the U8QG enjoyable overall, with the right size and picture settings important to the final experience.

The huge 100-inch package is cleverly designed for attaching feet upright, but smaller sets can be heavy or frustratingly covered in tape.

A native 144Hz panel is exceptional for this price range, though faster input support does not guarantee blur-free motion.

Customizable streaming buttons are a plus; the elongated controller is less universally liked than compact rivals.

The largest matte-screen variants reduce mirror-like reflections substantially compared with the glossy smaller sizes.

Google TV's integrated search and voice queries find content from multiple apps quickly and naturally.

The ambitious speaker system can beat cheap TV audio, but a good external setup still brings better polish and stronger bass.

The central pedestal is secure once fitted but can require extra assembly work; the very large version benefits from careful two-person handling.

Smaller metal pedestals feel secure, but the huge 100-inch body wobbles more and needs a stable location.

The heavy 65-inch set and enormous 100-inch option demand planning, with lifting or repositioning much harder than the slim appearance implies.

The 55-inch variant tops out at 1080p/240Hz, while listed larger models can reach 288Hz; specifications should be checked by size.

A 55-to-100-inch range covers many spaces, but performance changes across those sizes mean choosing by diagonal alone is unwise.

Voice assistant, casting and compatible smart-home controls add everyday convenience beyond streaming.

Google TV offers intuitive navigation, broad app access, and useful recommendations, though ads and some guide quirks remain.

Google TV supplies comprehensive apps and a familiar interface, but unavoidable ads diminish the experience.

Natural-language searches work reliably in the 100-inch account, returning relevant films and other content across apps.

Streaming can be quick and intuitive, but one setup experienced several unexpected disconnections that needed manual reconnection.