Scorata scores summarize analyzed review evidence on a 1–5 scale; they are not laboratory measurements or a simple average of customer star ratings. Feature scores summarize the reviews covering that feature. The overall score averages feature scores within each review, then combines review averages. When both expert and customer evidence are available, those two groups receive equal weight. Products can have different review coverage, so small score gaps do not establish a winner.
Recommendations prioritize important features for the category, with a score of at least 3.5, a gap of at least 0.25 points and at least two supporting reviews per product. Features with widely varying scores or broad connectivity contexts are excluded from recommendations. These safeguards do not establish statistical significance.
Quick verdict
The review evidence points to a tradeoff: stand width and glare resistance versus gradient handling and voice control accuracy. Choose according to which strengths matter more to you; the overall score alone does not settle that choice.
Choose Hisense U7SG for stand width and glare resistance.
Choose Hisense U8QG for gradient handling and voice control accuracy.
Scores are out of 5. Missing scores mean missing review evidence, not a missing feature.
The screen gives vivid color, crisp detail and a bright image for the money, but uniformity and the accuracy of some presets vary.
The bright, contrast-rich picture consistently impresses, but color accuracy, motion, and screen uniformity depend on model size.
Dark scenes can look impressively deep for LCD, but raised blacks, residual blooming and shadow-processing quirks keep OLED ahead.
Deep blacks and strong contrast make dark-room viewing compelling from central seats, with some clipping or stray light in the toughest scenes.
Height channels add spaciousness, but the integrated system cannot match the width of separate speakers.
The side and height speakers provide a wider acoustic image than the ordinary front-firing TV speaker setup.
Full-screen bright content dims compared with smaller HDR highlights, something most visible in white-heavy sports.
Large bright scenes remain dazzling, but the set sometimes reduces output during prolonged high-brightness content.
Built-in sound often surprises with spaciousness and punch, but assessments vary on dialogue balance and deep bass.
Built-in sound can be surprisingly expansive, but tonal balance and bass reliability vary noticeably between sizes and scenes.
High native contrast and local dimming add depth, although OLEDs and some pricier Mini-LED alternatives are stronger in challenging darkness.
The combination of bright highlights and dark local-dimmed shadows creates a dramatic image, though no LCD matches OLED's pixel-level black control.
A useful EQ, sound modes, dialogue boosts and subwoofer controls offer lots of flexibility, but intelligent settings can complicate manual adjustments.
Bass Boost and audio presets give some control over the sound, including a way to lessen the subwoofer's rattle.
SDR looks bright and colorful, although Filmmaker and PC/Game presets favor different aspects of accuracy.
High-quality non-HDR video looks sharp and vibrant, although preset choices can affect brightness and color naturalness.
SDR white balance is generally good, while uncalibrated HDR can look noticeably cool until adjusted.
Several calibrated units achieve pleasing neutrality, while the 100-inch sample and some factory modes exhibit conspicuous cool or warm casts.
Some listeners hear fuller, surprisingly punchy bass, while others find the deepest rumbles weak or the default boost overpowering.
Bass has more weight than typical TV audio, but its quality varies by size and powerful effects can cause audible buzzing or rattle.
An impressive gaming feature list and very low lag coexist with middling motion sharpness for fast-moving objects.
Low lag and 4K high-refresh support impress, balanced against slower dark transitions on some tested panels.
The dimming system gives dark scenes strong contrast and mostly controlled glow, with occasional odd highlighting or flicker.
Dense Mini-LED zones produce convincing blacks with little blooming in ordinary viewing, particularly on well-tuned smaller sizes.
Low-quality video gets useful compression cleanup, but added image enhancements sometimes introduce unwanted grain.
Compression artifacts and macroblocking are cleaned effectively, especially on YouTube and lower-quality TV sources.
Colorful, high-impact HDR is a highlight of the set, but some presets require correction for their cooler color or tone-mapping behavior.
Extremely bright highlights and deep blacks deliver exciting HDR; restrained picture settings may be needed for more faithful movies.
The panel delivers exceptional peak brightness for the price, keeping HDR highlights vivid and maintaining visibility in daylight.
Enormous light output is the headline attraction, making sunlight, fire, and reflections dazzle far beyond typical midrange TVs.
Highlights and bright HDR scenes have serious punch, giving the U7SG an advantage over many similarly priced screens.
Specular highlights can look spectacularly intense, while default processing sometimes boosts them beyond a natural level.
Well-mastered 4K footage reveals convincing textures and fine detail, especially in brighter HDR scenes.
Fine textures and distinct shadow shapes generally come through well, particularly with high-quality 4K material.
The matte treatment and strong light output overcome typical windows and room lights with little glare distraction.
The panel's sheer light output helps overcome room illumination and maintains visible detail during daytime broadcasts.
SDR color and skin tones can be remarkably natural, but uncalibrated HDR or different presets may introduce green or blue tints.
Several sizes look lifelike and accurate, but the 100-inch model and certain factory presets can have obvious color-temperature errors.
Theater, Filmmaker and Dolby Vision IQ each offer useful alternatives, and turning off certain defaults can substantially improve realism.
Filmmaker and Theater presets can balance its powerful image, but some default brightness and color choices need adjustment.
Compatible receivers and soundbars can receive high-quality audio using eARC and support for major surround formats.
HDMI audio passthrough makes upgrading to an external soundbar or receiver straightforward without format headaches.
Ambient-light adaptation can gently adjust the screen for changing room conditions without repeated manual changes.
The ambient-light sensor can ease the transition between daylight and evening viewing while cutting unnecessary output.
The pedestal offers height options that can make room for an external soundbar without blocking the screen.
The height-adjustable pedestal on smaller sizes lets a soundbar sit beneath the picture without obscuring the image.
Real-world sports can look fluid, but slow pixel transitions, film judder and occasional artifacts mean motion is not consistently premium.
Regular sports look smooth to many viewers, but 24fps movie pans, 60Hz content, and PC gaming show size- and mode-dependent weaknesses.
Controller actions appear rapidly across supported modes, making this one of the set's clearest gaming strengths.
Control response is consistently quick across the tested sizes, including fast console and PC gaming modes.
Google's show-first home page can be useful for discovery but offers limited control over the promoted rows.
Google TV aggregates suggestions across services to simplify finding a show, with useful personalized results.
A compact central footprint can fit narrower media units than widely spaced feet.
The central stands fit ordinary consoles; the 100-inch version needs exceptionally wide furniture or wall mounting.
The matte screen suppresses direct sunlight and bright lamps better than many similarly priced TVs; larger glossy variants differ.
The coating helps with general room light, but sunlight or lamps aimed directly at the screen can remain obvious.
Subtle HDR gradients sometimes break into visible steps, particularly darker greens and grays.
Low-quality color transitions are usually cleaned up well, but some bright gradients and HDR clips can still show banding.
Dark HDR skies and gradients may show banding, with unusual artifacts sometimes visible in greens.
Most transitions look smooth and clean, though some bright reds and greens still display mild banding.
Lift-off packaging can make unboxing safer and easier, although one demonstration used special shipping protection not supplied to retail buyers.
The huge 100-inch package is cleverly designed for attaching feet upright, but smaller sets can be heavy or frustratingly covered in tape.
The broad adaptive-refresh window is useful at high frame rates, but 60Hz handshakes and certain VRR transitions can be problematic.
A broad refresh range helps compatible games stay smooth even through frame drops, although motion behavior around 60fps can be erratic.
The backlit tactile keys are helpful at night, but shortcut placement and missing direct playback controls bother some users.
Backlighting, a microphone, and customizable shortcuts make day-to-day navigation convenient; opinions on the elongated shape vary.
The heavy center base gives the TV reassuring resistance to wobble.
Smaller metal pedestals feel secure, but the huge 100-inch body wobbles more and needs a stable location.
Careful calibration can yield excellent accuracy, although the absence of a familiar automatic calibration option is disappointing.
Calman support and comprehensive controls can greatly improve white balance and HDR presentation for patient owners.
Small bright objects and sunlight often retain clear separation, with occasional dimming of the tiniest specular highlights.
Bright reflections often hold impressive definition, but aggressive tone mapping on some units can lose subtle information near the top end.
Dark scenes tend to look clean, but bright uniform backgrounds may expose vignetting or dirty-screen patches depending on the panel.
Smaller units often look reasonably even, but the 100-inch panel's gray-screen patches and dark central spot stand out.
Game Mode keeps HDR brightness strong and latency low, though it cannot eliminate the screen's slower response times.
Games retain vivid contrast and strong impact, but tone-mapping behavior is less flexible than some rivals.
Full chroma support helps desktop detail, yet the BGR subpixel layout can cause text fringing on a PC.
Text can be sharp from normal sofa distances, but the 100-inch BGR pixel layout is a potential issue for close-up desktop work.
Spaced tactile keys are easy to locate, but the missing play/pause shortcut and awkward tuner key slow certain actions.
Customizable streaming buttons are a plus; the elongated controller is less universally liked than compact rivals.
Some tests found clean sports fields, while others exposed blotchy patches and darker screen edges on uniform backgrounds.
The 100-inch panel showed obvious central dirty-screen artifacts and patchiness, a concern for pans across uniform backgrounds.
Automatic picture switching is handy for viewers who would rather let the TV choose between movies, sports, and games.
Content-aware processing can sharpen lower-quality material and adapt settings, but some automatic adjustments make good 4K HDR sources look overly processed.
Direct reflections are strongly reduced by the matte surface, and indirect ambient glare is mostly kept in check.
The coating tames indirect reflections reasonably well, yet direct light remains distracting in several tested rooms.
The backlit remote and brushed finish are practical, although the large utilitarian shape looks dated to some people.
The illuminated, microphone-equipped remote is handy after dark, with differing opinions about its length and plastic finish.
Adding light smoothing helps slow pans and 24p stutter, although aggressive settings can change the cinematic look.
Judder-reduction settings help some scenes but can add artifacts or a soap-opera appearance when pushed too far.
The Mini-LED backlight usually produces deep blacks, but some dark-room comparisons reveal raised shadows and residual halos.
Mini-LED local dimming makes black scenes convincingly dark, though a high-end OLED still offers pixel-level precision.
Many dark scenes retain fine texture, although some modes flatten shadows or raise near-black detail.
Local dimming reveals impressive dark texture, although aggressive processing can flatten or crush the faintest information.
Compressed streams and older HD material get cleaner edges and reduced macroblocking without excessive over-sharpening.
SD and HD television feeds become clearer without much artificial edge sharpening, although old 4:3 content retains its sidebars.
The black-frame insertion option is compromised by image duplication and a pronounced loss of brightness.
Motion Clearness offers limited help with blur, but testing found image duplication or a dimmer picture at aggressive settings.
Dark backgrounds generally look even, with little backlight bleed, though sample variation can affect the edges.
Dark scenes can look strikingly even with local dimming enabled, although gray-screen uniformity on the 100-inch model is much less convincing.
Bright highlights retain richly saturated colors, with little washout in strong light.
Colors often remain striking at high brightness, but the 100-inch model is markedly weaker in SDR color volume than the 65-inch.
Speech is generally clear on the integrated speakers, but one comparison found voices harder to hear against effects and music.
Voices are understandable on many sizes, but the 100-inch audio test and some 65-inch listening found dialogue less defined than ideal.
Common sources play without major judder, while some 24p material or 25p sources can require motion tweaks.
Some film material pans smoothly, while other sources and settings introduce judder-like or dropped-frame problems.
Sports and some games can look crisp, yet laboratory testing and several owners note blur during dark transitions.
Sports and bright gaming scenes often look clean, while dark transitions and demanding film tests reveal blur.
VRR is useful over a broad gaming range, but 60Hz handshakes and certain frame-rate changes can produce flicker or incompatibility.
HDMI VRR keeps games nearly tear-free across a wide range, but the USB-C connector lacks VRR and certain frame rates expose motion artifacts.
Low-frame-rate films can stutter on slow pans, but a little interpolation makes motion easier to watch.
Some slow movie pans stutter or drop frames, though controlled tests found decent cinematic response in other material.
Four full-bandwidth HDMI inputs on the common sizes provide unusual flexibility for consoles, PCs and soundbars; the biggest model is an exception.
All three HDMI ports support high-bandwidth signals, a welcome upgrade in capability but still one connection short of many competing TVs.
Most bright highlights are well contained, although small subtitles and starfields can reveal halos.
Haloing is often minor and well controlled, but difficult star fields and some 100-inch dark scenes reveal stray light.
The zones generally follow movement well, but highlights can visibly flicker while moving across the screen.
Most moving highlights retain clean edges, though some flicker and weakened dark detail appear in Game Mode on the 100-inch.
Pixel transitions are slower than the refresh-rate label suggests, leaving dark smearing and blur in fast scenes.
The pixel response is uneven, causing blur in dark moving objects and occasional VRR overshoot despite low input lag.
Side-mounted, labeled ports are straightforward to find and connect once the TV is on its stand.
Side-facing connections make a meaningful difference when reaching around a large wall-mounted TV; the USB-C socket is particularly handy.
A bright, feature-packed Mini-LED set makes a convincing mainstream choice, with motion performance and dark-room precision its main compromises.
Exceptional punch and strong value make the U8QG enjoyable overall, with the right size and picture settings important to the final experience.
Channels in the pedestal help hide cords, but some find the routing limited outside the stand itself.
Smaller pedestal models provide tidy routing options; the 100-inch feet offer only basic clips.
Head-on viewing is strongest, with off-center colors and contrast fading more than ideal for large family seating.
This is very size-dependent: 55- and 75-inch units hold up well off-center, while the 100-inch drops color and contrast sharply.
The panel covers most of DCI-P3 with vivid results, but it cannot reproduce every shade of the wider BT.2020 gamut.
Many sizes display broad, vivid HDR color, while the 100-inch version's simpler panel substantially narrows its color performance.
The redesigned metal pedestal is solid and stylish, with a heavier feel than previous plastic stands.
The compact pedestal looks sturdy and offers flexible height on smaller sizes, while the 100-inch requires wide-spaced feet.
The metal pedestal is secure once assembled; some find the screws straightforward, while others recommend an extra pair of hands.
The central pedestal is secure once fitted but can require extra assembly work; the very large version benefits from careful two-person handling.
Older HD and lower-bitrate sources receive sharper detail with minimal artificial edge enhancement.
Full HD, 720p, and even some DVD content look cleaner and more detailed than expected from such a large 4K panel.
The 165Hz native 4K mode and faster reduced-resolution options favor capable PCs, but response-time blur limits ultimate competitive clarity.
Support up to 4K/165Hz is attractive to PC players, but the image can smear in difficult motion despite the high signal rate.
The upward-firing speakers can add welcome width and height, but separate surround speakers still create a larger sound field.
Side and up-firing drivers create noticeably greater spaciousness than ordinary TV speakers, especially with immersive movie and concert mixes.
The set handles 1440p/120Hz game signals and can run at even higher frame rates at reduced resolution with suitable PCs.
The U8QG handles 1440p gaming signals, including PS5 output, without the compatibility hassles found on less versatile displays.
Large promoted banners and personalized recommendations consume much of the Google TV home screen; switching off personalized ads does not remove them.
The Google TV home screen displays ads; opting out of personalization does not remove them, and the basic ad-free mode sacrifices smart features.
Fast-frequency backlight PWM is hard to see normally, although transitions and VRR flicker may trouble sensitive viewers.
Backlight modulation is very fast in ordinary modes, reducing visible flicker, though especially sensitive viewers may still need caution.
The game overlay supplies frame-rate, HDR and crosshair tools, but reaching the panel can take more remote presses than ideal.
The on-screen Game Bar makes it easy to adjust latency, refresh, and image options without digging through nested menus.
The very large versions offer imposing cinematic scale, and the strong brightness keeps that extra screen area lively.
The 100-inch picture changes the feel of racing, concerts, and movies, making small on-screen details part of a truly enveloping experience.
Color ghosting, soft edges and distracting transition trails may appear in rapid action despite the high refresh specification.
The most difficult gaming transitions can produce ghosting or inverse ghosting near certain variable-refresh frame rates.
High frequencies retain good definition without as much harshness as cheaper television speakers.
Upper frequencies sound reasonably crisp across the tested sizes, with the strongest evaluation coming from the 75-inch model.
Gemini handles ordinary questions but sometimes points to the wrong service or stops at a show's information page.
Natural-language searches work reliably in the 100-inch account, returning relevant films and other content across apps.
Navigation is usually quick, with occasional slower responses or extra clicks in deeper menus.
Google TV navigation usually feels brisk, although settings button response and deeper menus can be slow or awkward.
Core brightness tracking can be close to the intended curve, while optional dynamic tone mapping sometimes produces a strange, overprocessed image.
HDR brightness is contentious: some calibrations look very accurate, while other testing finds conspicuous over-brightening and crushed nuances.
The Google TV catalog covers popular subscription services along with plenty of additional streaming choices.
Google TV covers the mainstream streaming services well, but built-in cloud gaming options are less comprehensive than some rivals.
Google TV generally feels snappy and responsive, although it is not always as fast as premium rivals.
Google TV generally keeps up with browsing and streaming, though a few reviewers noticed small delays in settings navigation.
On-TV streaming generally runs smoothly, although the newer phone setup app can struggle to connect during onboarding.
Streaming apps generally launch briskly and feel polished, with isolated connection or app hiccups on some units.
A hardware microphone mute and software toggles offer control, though tracking and promotions may be enabled by default.
Google TV allows ad-personalization choices, but completely removing ads requires giving up much of the smart experience.
Google's hands-free Gemini commands and searches are convenient, but they are not always able to complete playback tasks.
Hands-free Google Assistant and remote-based commands add convenient control when you want to search or change settings by voice.
A discounted 75-, 85- or 100-inch model can deliver substantial screen space for the cost, though premium extra-large sizes rise sharply in price.
At steep discounts, 98-to-100-inch-class cinematic scale is compelling, even with meaningful compromises in color, motion, and seating flexibility.
When discounted, the U7SG combines standout daylight viewing and connectivity for far less than many flagship models; full price is less persuasive.
Discount pricing delivers unusually strong brightness, gaming, and screen size for the cost, but value varies by model and available alternatives.
Google TV onboarding can be fast, but the heavy stand, app-pairing failures and unskippable updates may slow a new owner's setup.
Google TV setup can be simple, but the heavy stand, excessive packing tape, and unusual mount placement may complicate installation.
High-bandwidth connections extend to all four standard-size HDMI inputs, avoiding the typical compromise of only one or two gaming-ready ports.
Each HDMI port can serve a modern console or high-refresh PC, simplifying which socket to choose for demanding sources.
Dolby Vision and HDR10+ cover both major premium HDR ecosystems, so format compatibility is rarely a concern.
Dolby Vision and HDR10+ content are both well served, allowing a wide range of streaming and disc sources to use HDR.
4K console games benefit from bold HDR, low lag, and up to 120Hz support, though some motion smears on rapid transitions.
The U8QG is responsive and visually punchy for 4K games, though its darkest motion transitions are not as clear as those on faster competing panels.
PS5 and Xbox consoles can use 4K at 120Hz without giving up their usual VRR options.
Console-friendly 4K/120Hz signals work well alongside the TV's low-lag gaming mode and variable refresh rate features.
AMD FreeSync Premium Pro adds a valuable adaptive-refresh option for compatible gaming equipment.
FreeSync Premium Pro helps compatible PCs maintain smoother gameplay without obvious tearing.
A thin frame and substantial industrial-style center pedestal make this look more expensive than an ordinary budget screen.
Thin bezels and metallic trim look premium from the front, but the deep cabinet and large-screen stands reduce sleekness.
Thin bezels keep the picture visually prominent and give the set a clean, modern appearance.
The slim frame helps the picture feel expansive, particularly at larger sizes, despite the cabinet's overall depth.
The sturdy metal stand and improved finish feel substantial for the price, even though the cabinet remains midrange rather than luxury-grade.
Premium materials and sturdy smaller-size stands are reassuring, though the enormous 100-inch cabinet can flex or wobble.
A broad selection extends well beyond 85 inches, but brightness, coating and stand designs are not identical across sizes.
A 55-to-100-inch range covers many spaces, but performance changes across those sizes mean choosing by diagonal alone is unwise.
Smaller and larger variants differ in peak output, coating, stand and sometimes connections, so specifications should be checked for the precise screen size.
The U8QG is not identical across sizes: the 100-inch panel has weaker measured color and uniformity, while 55- and 75-inch viewing angles fared better elsewhere.
As an LCD, the TV avoids permanent burn-in and several common panel risks, but the newest generation lacks long-term owner history.
A high-refresh 4K input is part of the strong PC gaming package, with the HDMI connection offering the fullest set of gaming options.
The HDMI gaming mode can trade resolution for 288Hz output, a useful option for high-frame-rate PC gaming; the USB-C input does not offer this mode.
Wireless Apple-device playback and mirroring are convenient; one large-screen setup found laptop mirroring smooth enough for desktop use.
Google TV lacks some direct cloud-gaming integrations offered by Samsung and LG, a disadvantage for gamers without a console.
The eARC port makes high-quality audio transfer to a soundbar or AV receiver straightforward.
The high VESA-hole placement required remounting an existing bracket in one case; oversized installation also takes patience and precision.
The 100-inch purchaser appreciated coverage longer than the usual one-year baseline on similarly positioned TVs.
Everyday streaming is simple, but advanced picture settings, forced updates and signup prompts can complicate the first experience.
Google setup brings account prompts and legal agreements, which can slow down first use.
NextGen TV reception is a useful feature, although the software guide may hinder convenient browsing of tuned channels.
Games can trigger the lowest-lag mode automatically rather than requiring manual switching.
The U.S. broadcast tuner may work while the Google TV live-channel guide fails to show program details or permit expected channel selection.
The integrated woofer adds welcome weight, but effects-heavy soundtracks caused audible rattling in one 65-inch evaluation.
The LCD panel is effectively immune to permanent OLED-style image burn-in, a useful advantage for long-term static-content use.
Its substantial audio and backlight hardware produces a bulky profile, so shoppers seeking a flush, ultra-slim display may prefer another design.
The side USB-C video connection makes connecting compatible phones or laptops easy without reaching behind the television.
Deep movie effects can overload the built-in woofer, producing intrusive rattling even when the rest of the sound is immersive.
Automatic brightness adjustment and reasonable reported draw make the huge 100-inch screen surprisingly practical for its size.
The 100-inch installation described recyclable packaging and relatively restrained plastic use, though there is little broader environmental information.
Free ad-supported channels add extra viewing choices, including some worthwhile older programming.
Device control was seamless in one setup, although another owner needed a workaround when switching between connected Apple TV and PlayStation equipment.
The three-port limit is one of the most consistent complaints, especially when a soundbar occupies the eARC socket.
Low-bitrate cleanup and upscaling are strong, although certain default settings can make highlights or motion look unnatural.
Natural skin tones and lifelike landscapes are possible, but factory presets and panel differences can shift colors away from accuracy.
A full set of standard accessories is packed with the TV, although the box location can initially be confusing.
Some smaller sets play satisfyingly loudly, but the tested 100-inch speaker system reached its limits early.
Color and contrast can fade rapidly as viewers move away from the center, especially on the tested VA panel.
A conventional removable two-prong cord is a welcome practical touch.
Up to 165Hz at 4K is excellent for a midrange television, even though frame transitions are not always as fast as the refresh number implies.
Google TV's integrated search and voice queries find content from multiple apps quickly and naturally.
The ambitious speaker system can beat cheap TV audio, but a good external setup still brings better polish and stronger bass.
The available app storage is adequate for everyday streaming, although heavy app users may want more space.
A rich input selection handles multiple consoles and external audio equipment without demanding constant cable swaps.
The TV can be mounted, but unusual VESA positioning and the 100-inch set's weight make careful hardware planning essential.
The heavy 65-inch set and enormous 100-inch option demand planning, with lifting or repositioning much harder than the slim appearance implies.
Automatic sound adjustments help dialogue and spaciousness on some sizes, though they cannot prevent bass distortion in more demanding scenes.
Filmmaker Mode can look impressively faithful, but HDR white balance and default brightness curves need care for reference results.
Standard TV and streaming content can look exceptionally bright in daylight, sometimes brighter than viewers want in a restrained preset.
Plugging in a laptop is convenient, but the port's lack of VRR and variable HDR support limits its appeal as a substitute for HDMI gaming.
Picture shortcuts and deep calibration menus give enthusiasts plenty to work with, although some advanced controls take extra digging.
Google Home and Android integration is useful for linked devices, photos and household smart-home controls.
Google TV delivers familiar apps and easy browsing, but the recommendation-heavy home screen and layered menus can feel cluttered.
Google TV offers intuitive navigation, broad app access, and useful recommendations, though ads and some guide quirks remain.
HDR tracking is mostly good, while optional dynamic mapping can brighten scenes or make movement look unnatural.
Streaming can be quick and intuitive, but one setup experienced several unexpected disconnections that needed manual reconnection.
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