Compare Hisense UR9SG vs TCL Q77K

The UR9SG is vivid, bright and often spectacular, though its picture can lack the consistent polish of premium OLED and some LED rivals.

Everyday 4K material can look crisp and colorful for the price, but rigorous testing finds obvious weaknesses in brightness, contrast and HDR.

Highlights can reach exceptionally high brightness, making HDR highlights and daylight scenes jump off the screen.

HDR highlights fail to stand out against surrounding scenes, and overall brightness is too low to create dramatic impact.

The dimming system keeps most blacks dark while bright objects pop, with only occasional flicker and difficult transitions.

There is no zone-by-zone backlight control, so dark areas stay brightened and highlights lack the contrast of Mini LED competitors.

Exceptionally high peak and full-screen brightness is its standout strength, although some default settings push whites too far.

Both HDR highlights and regular SDR scenes are relatively dim, limiting impact and daytime versatility.

The screen gives HDR material tremendous impact through brightness, contrast and wide color, but aggressive whites and uneven tone control can reduce accuracy.

HDR format compatibility is broad, but contrast, color volume and brightness are too limited to make HDR particularly convincing.

The sound system offers respectable width and a sense of space, though it falls short of dedicated surround speakers.

The built-in presentation is narrow and thin rather than immersive, particularly with demanding film soundtracks.

The built-in bass has adequate weight for television audio, but opinions diverge on warmth and fullness. Deep theatrical bass still benefits from external speakers.

The speakers lack genuine low-end weight and rumble, leaving music and action effects thin.

Strong native contrast combined with effective dimming produces impressively deep blacks and punchy highlights, although challenging scenes still reveal halos.

Native contrast is acceptable for the price, yet the lack of local dimming makes dark scenes visibly weaker than better TVs.

Moving away from default presets can bring a more natural image, but finding a balanced picture may demand more adjustment than expected.

Changing brightness and color-temperature settings can improve dark or flat-looking content significantly.

Movies look dramatic in dark rooms thanks to strong blacks, but halos, shadow behavior and OLED comparisons make this a conditional choice for purists.

Dark rooms expose raised blacks and limited HDR punch; it works for casual viewing but disappoints for cinematic contrast.

The multichannel system can sound spacious and loud, but warmth, clarity and high-volume distortion are inconsistent.

Built-in audio handles casual dialogue but lacks rich bass, spaciousness and consistent loudness across sizes.

eARC passes major audio formats to compatible home theater equipment without troublesome format restrictions.

Major audio formats pass through from connected external sources, although the same behavior is not guaranteed for every built-in app.

Lower-bitrate streaming material becomes cleaner with fewer compression blocks and little loss of fine detail.

Compressed videos receive useful smoothing, although finer details may look softened or waxy.

Full-screen and peak SDR brightness make ordinary television programming especially punchy in well-lit rooms.

Standard content is watchable and sometimes pleasantly colorful, especially when reflections and ambient light are managed.

The screensaver can display striking artwork, and AI-generated images are a pleasant extra rather than a reason to buy the TV.

T-Exhibition brings attractive looping 4K artwork to the screen, although some selections take a while to load.

The centered pedestal allows height adjustments to clear most soundbars without blocking the bottom of the screen.

The stand leaves around 3.6 inches beneath the screen, enough space for most soundbars without blocking the picture.

Red or blue casts in brighter grays and whites are a recurring weakness of default picture modes.

The initial cool cast and gray inaccuracies are notable, but careful calibration can bring tones much closer to neutral.

Factory color varies sharply with unit and mode: some settings look balanced, while others have red or blue casts. Calibration greatly improves results.

Opinions diverge: fine flesh tones and detail can look natural, but uncalibrated color and white balance may be cool or inaccurate.

Low input lag and extensive gaming features earn praise, while slow pixel transitions and alternative OLED sets prompt notable criticism.

Gaming is the clearest strength thanks to rapid inputs, VRR and high-refresh modes, though fast pixels and dark-game contrast are weaker.

High-quality 4K material renders fine textures and specular highlights convincingly, with some disagreements over lower-resolution detail.

Native 4K scenes look crisp with excellent fine detail; upscaled text and other tiny details are less dependable.

Aiming reticles and an FPS counter are convenient extras inside the Game Bar.

Aiming overlays, shadow controls and a visible FPS counter give gamers quick, practical tools during play.

Sports and movies can look smooth, but the slower LCD transitions draw criticism when scenes or games move quickly.

Assessments vary, but detailed testing finds conspicuous 60Hz blur even as some evaluations praise ordinary motion.

Controls feel quick at most tested refresh rates, although one comparison found the latency less competitive than rival TVs.

Very low input delay makes the Q77K feel responsive in supported console and PC modes.

Tracks behind the stand provide a tidy path for attached cables.

There is no integrated cable-routing system, so wires need to be organized separately.

The anti-glare coating can help in real living rooms, but its performance against direct windows and lamps divides opinion.

Glossy models visibly mirror lamps and windows. Matte finishes on the two largest sizes improve reflections but cannot add brightness.

Local dimming produces impressively deep blacks and dramatic contrast. OLED still has the edge for the darkest and most demanding scenes.

Without local dimming, blacks look gray or washed out in darker scenes even though the native panel contrast is serviceable.

The backlight flickers at a very high frequency, making it invisible for most viewers, although sensitivity remains possible.

Low-brightness settings use low-frequency backlight modulation that may bother sensitive viewers and cause visible image duplication.

The coating reduces general reflected light, but mirror-like direct reflections remain a mixed point across real-world rooms.

Reflections are intrusive on glossy variants, whereas the 85- and 98-inch matte coatings make placement easier near bright lights.

Saturated colors remain strikingly vivid at high brightness, especially in vivid HDR images. The gains are less consistent in complex or very light scenes.

The Q77K struggles to maintain saturated HDR colors, particularly darker tones, despite acceptable color presentation in standard content.

Small highlights can be dimmed by local dimming, while other content retains pleasing specular detail and shadow separation.

Bright details can be lost or appear too dim, making HDR objects look flat rather than luminous.

The large, thick cabinet may protrude farther from the wall than slimmer OLED alternatives.

Common VESA mounting options are available, although spacing, port access and handling become important with the biggest models.

The RGB backlight delivers exceptionally wide color coverage, including colors beyond conventional P3 material. Much everyday content cannot exploit its full range.

Cartoons and everyday SDR scenes can look lively, but the limited HDR color range prevents deeply saturated highlights from looking rich.

Large portions of the panel look even, but subtle magenta borders, clouding or brightness patches appear on some units.

The tested panel had noticeable uneven gray shading and a pinch mark, so checking a new unit for patches is worthwhile.

Film cadence can look clean with light interpolation, but judder or blur remains visible in difficult pans.

24fps movies play without distracting cadence judder, and 1080i film broadcasts also receive strong frame-rate treatment.

Three full-bandwidth HDMI inputs are more than many rivals offer, but fewer than some competing TVs and only two remain for sources when eARC is used.

The tested 75-inch unit has two full-speed gaming ports rather than four; other sizes may differ, so several high-bandwidth devices require planning.

Bright-object halos are often restrained but can emerge around subtitles and high-contrast scenes. Off-axis viewing and brighter presets make them more noticeable.

Bright subtitles do not create the usual local-dimming halos, but this advantage comes at the expense of deep blacks and strong highlights.

Subtle patches or a dirty-screen effect can show during sports and uniform backgrounds, though other impressions find it unobtrusive.

The tested 75-inch panel showed uneven patches and a pinch mark that could stand out on grass, ice or other broad flat colors.

The three-HDMI arrangement is workable for simple setups but tight for multiple consoles, streamers and a soundbar.

Four HDMI connections offer good basic connectivity, although not all can carry the highest refresh-rate signals.

Google TV suggestions can be convenient, but the mix is heavily Google-oriented and some recommendations miss the mark.

Google TV collects shows and suggestions from several services in one home screen, helping reduce app hopping.

Ordinary streams are smoothed effectively, though the poorest low-bitrate or old video still exposes limits.

Compressed streams and old video remain watchable, though noise cleanup trades away some fine texture.

The glossy finish retains fine image clarity without the graininess found on some matte screens.

The largest matte-screen variants reduce mirror-like reflections substantially compared with the glossy smaller sizes.

Pixel transitions are much slower than OLED, creating visible smear at both high and lower refresh rates.

Pixel response is mixed: high-refresh gaming feels responsive, but dark transitions and 60Hz scenes can be noticeably blurry.

Fast action can smear, especially in dark games and lower-refresh content, despite the unusually high maximum refresh rate.

The high refresh-rate specification masks mediocre pixel transitions, especially in dark areas and ordinary 60Hz footage.

Google TV displays ads even when personalization is disabled. Basic TV mode can hide them but also removes many smart features.

Google TV includes ads and recommendations that cannot be fully switched off, a drawback for people wanting an uncluttered home screen.

Picture calibration can bring color and grayscale much closer to reference targets, but getting there may require careful setup.

Calibration is straightforward and can improve white balance and overall color accuracy dramatically.

Game-specific overlays and genre presets are useful, but opening the panel requires more menu navigation than it should.

A capable game bar provides frame-rate readouts, aiming tools and quick access to VRR, picture modes and latency settings.

Local dimming reduces panel clouding, but light halos surrounding highlights make a completely even dark screen elusive.

Near-black scenes remain fairly even without obvious vertical bands, though some patchiness and warm spots occur.

Dialogue stays intelligible and can be enhanced with speech settings, despite some complaints about missing lower-midrange body.

Speech is intelligible at normal volume, making news, sitcoms and casual TV easy to follow without external speakers.

The speakers can get loud enough for noisy rooms, though higher volumes can make tonal flaws more obvious.

Loudness varies by size and source: the 55-inch test struggled in larger spaces, while the 65-inch unit and one video evaluation sounded adequate.

Standard 4:4:4 support helps, but the BGR pixel structure can make fine text appear less crisp on a computer desktop.

The BGR subpixel arrangement can make fine desktop text look less crisp than on a conventional RGB monitor.

Low Framerate Compensation keeps tearing suppressed even when frame rates fall below the normal VRR floor.

Supported high-bandwidth HDMI inputs cover a broad VRR range, reducing tearing when frame rates dip; the 60Hz ports are less capable.

VRR reduces tearing on compatible consoles and PCs across a wide refresh range.

Wide VRR format and range compatibility keep games nearly tear-free as frame rates fluctuate, especially on the full-speed inputs.

Off-center colors and blacks vary by panel and review, with some obvious washout and some relatively good results.

Off-center viewing is acceptable for a VA-style set, but saturation and image depth fade noticeably at steeper angles.

The backlit remote is practical and easy to find, though its large shape and dense button layout split opinions.

The simple voice remote is functional and pleasant to use, with backlighting an unexpectedly helpful extra.

Smooth gradients are often a strength, with a few observations of brighter-color banding or poorer transitions than competing sets.

Color and brightness transitions are mostly smooth, though darker gradients can reveal some banding.

Gradients generally look smooth, although occasional color bands or low-bitrate blocking can remain visible.

Shaded gradients look mostly smooth, with relatively little obvious banding, although the darker end is less polished.

Lower-resolution content often gains crisp detail and less noise, although some comparisons favor rival upscalers.

HD and some lower-resolution material upscale clearly, yet very fine text and textures can become soft.

Up to 4K/180Hz and lower-resolution 330Hz support are unusually high specifications for a television.

A native 144Hz panel is exceptional for this price range, though faster input support does not guarantee blur-free motion.

Some dark material retains subtle details well, while particular night sequences show black crush.

Results are mixed: gentle tonal gradations can be reproduced well, yet some near-black areas appear crushed before calibration.

Light interpolation can reduce film stutter naturally; stronger smoothing can add artifacts or an unwanted processed look.

Interpolation can smooth camera pans effectively, but some find motion processing artificial or blurry and prefer it off.

The narrow central stand saves furniture space and supports the TV securely, with useful height choices.

Adjustable stand positions and sturdy feet are practical strengths, although construction varies and the overall set is budget-oriented.

Compatible consoles trigger low-latency gaming automatically instead of requiring manual Game Mode changes.

Automatic Game Mode removes the need to hunt through settings before gaming, keeping input lag low.

Its LCD backlight avoids permanent OLED-style burn-in, making persistent static images less of a worry.

As a direct-lit LCD, the screen carries little risk of permanent burn-in from static game HUDs or channel logos.

Native 4K/180Hz and a separate lower-resolution 330Hz option stand out for PC gaming, but refresh-rate figures do not eliminate response-time blur.

Fast PC modes are outstanding value at up to 4K/144Hz or 1080p/288Hz on supported sizes, despite slower 60Hz pixel response.

Overshoot and color transitions sometimes leave pale trails or intermediate colors behind moving objects.

Slow dark transitions and variable-refresh overdrive can cause colored trails, overshoot and blurred moving edges.

An early test unit suffered significant software faults and both initial units needed a reset, raising questions about consistency.

Expected longevity is decent rather than outstanding, with low burn-in risk offset by more vulnerable direct-lit backlight failure behavior.

Discounts make RGB MiniLED much more appealing, but standard MiniLED sets and OLED alternatives may still deliver stronger value.

The low Costco pricing buys unusually advanced gaming features and large screen options, but picture weaknesses make a cheap Mini LED upgrade worth comparing.

The bigger sizes bring ambitious RGB technology to large-screen buyers at prices below some rival premium televisions.

The 75-, 85- and 98-inch models provide substantial screen size for the money, with gaming support rarely found this cheaply.

The eARC connection can feed uncompressed audio to a soundbar or receiver, though using that HDMI input reduces free slots.

An eARC connection makes it easy to pair a soundbar or receiver and pass compatible surround audio from external devices.

FreeSync and VRR help prevent tearing when a compatible console or graphics card varies its frame rate.

FreeSync Premium Pro helps Xbox and compatible gaming hardware deliver smoother play as frame rates vary.

Its high-bandwidth HDMI inputs are useful for modern consoles and PC signals; shoppers needing four sockets may be constrained.

Two HDMI inputs on the tested 75-inch unit handle modern 4K high-refresh signals, unlike the two limited 60Hz ports.

The ad-free Basic Google TV path trades away several smart features, while disabling personalized ads alone does not remove them.

A physical microphone switch can fully disable the TV’s hands-free mic for added reassurance.

The Google TV interface moves quickly through setup and navigation on working units.

Apps and the interface generally load quickly, with occasional brief hiccups during navigation.

HDR tracking is often close to its target, though the best balance depends on the chosen mode and some content appears too bright or dark.

Tone tracking is surprisingly faithful for moderately bright HDR scenes, with a smooth highlight roll-off, yet hardware limits cap the final effect.

Gamma, motion and other picture adjustments provide useful flexibility for viewers who want to fine-tune the image.

A generous selection of picture modes allows different looks for films, sports, games and Dolby Vision content.

Google TV responds quickly, but deeper audio and gaming controls are not always easy to reach.

Google TV is mostly quick and smooth for a budget set, with occasional hesitation during scrolling and app navigation.

Google TV gives access to a broad selection of streaming and gaming apps, with support for separate profiles.

Google TV offers a broad range of major streaming services and downloadable apps, making everyday content easy to access.

Conversational Gemini voice tools are capable and convenient for broad queries, but less reliable for direct playback tasks.

Hands-free and remote-based voice commands simplify searches and app launches, with a physical mic-off option available.

Google TV is fast and app-rich, with useful search; ads, occasional software faults and buried settings hold it back.

Google TV supplies comprehensive apps and a familiar interface, but unavoidable ads diminish the experience.

The Google TV interface is generally quick and fluid on properly functioning units.

The Google TV interface scrolls smoothly for most interactions and generally feels quicker than expected for a low-cost set.

A premium-looking checkerboard back and centered stand give the television a polished appearance, though its profile is relatively thick.

The slim exterior is appealing for a budget television, although materials and frame details are less refined than premium models.

The substantial chassis and metal stand feel reassuringly solid. Its bulk is harder to ignore when lifting or installing it.

Construction is adequate for the price but plastic-heavy. Metal feet are appreciated on the smaller showcased unit, while another sample showed a panel pinch mark.

The 65-inch panel has denser local-dimming-zone coverage than larger models, so exact contrast behavior cannot be assumed identical.

The 85- and 98-inch variants have reflection-friendly matte screens, while smaller models are glossy; refresh ceilings and port arrangements can vary too.

The familiar Google TV layout keeps navigation approachable and makes finding the main apps easy.

Both PlayStation 5 and Xbox gaming support 1440p at 120Hz, providing flexibility between image resolution and speed.

Automatic picture processing adds convenience and some useful sharpening, but stronger settings can look artificial or have little benefit.

Missing ATSC 3.0 support limits over-the-air broadcasts to older standards rather than next-generation broadcasts.

A varied selection of decorative seasonal and ambient art gives the display an entertaining second purpose.

Black frame insertion fails to provide a clean improvement: image duplication and blurry pulses undermine its purpose.

The live TV interface includes a useful program guide showing current broadcasts.

The multichannel speakers can produce a more spacious sound than ordinary TV audio, though they cannot fully replace discrete surrounds.

The RGB backlight can tint whites with neighboring colors, particularly in complex mixed-color scenes; it is one of the clearest technical compromises.

The USB-C DisplayPort input makes it easy to mirror compatible phones, tablets and laptops without occupying an HDMI input.

The Dolby Vision 2 update improves the balance of brightness and color on existing compatible material, adding meaningful long-term appeal.

An over-the-air update brought Dolby Vision 2, adding features after launch rather than leaving the set at its initial capabilities.

TCL’s built-in live TV section loads fairly quickly and expands the selection of no-extra-cost viewing.

Game Mode keeps controls responsive, but it cannot fix flat HDR and blurry pixel transitions in every scene.

Rear inputs are generally workable but can be awkward to reach once the television is close to a wall.

Some picture modes produce pleasingly natural tones, while others create washed-out colors or an artificial brightness balance.

Zones generally follow moving highlights smoothly, although brief flickering and excess halos can appear.

USB-C DisplayPort makes it practical to connect a MacBook directly as a large external display.

Colors shift and fade toward the sides; it remains usable for some side seats but looks best head-on.

The UR9SG earns enthusiastic praise for vivid brightness and ambition, but its uneven fine-tuning prevents a unanimous recommendation.

The RGB MiniLED layout produces pure, bright color but introduces its own color-management compromises.

Backlit buttons and a simple layout make the remote comfortable to operate in the dark.

The plentiful shortcuts and customization add convenience, but the mute placement and crowded controls can feel awkward.

Gemini can find shows across apps using conversational descriptions, although voice commands are not always reliable.

The heavy pedestal is secure once installed, but screw-heavy assembly and limited instructions are frustrating.

Its substantial metal base supports the large screen with little concern about wobble.

Two foot positions on the 75-inch model provide narrower or wider furniture options, a welcome flexibility for a large TV.

Motion interpolation reduces stutter effectively on slow pans when enabled, with little variation in timing.

High notes lack detail and contribute to a bright, closed-in sound presentation.

A versatile USB-C DisplayPort connection complements the HDMI inputs for fast PC connections and handheld devices.

Modern consoles can reach 4K at 120Hz on the high-bandwidth ports, with VRR and automatic Game Mode available.

Two high-bandwidth ports on the tested 75-inch set enable 4K/144Hz, making high-frame-rate PC play a major attraction.

The 55-inch model can reach 240Hz at 1080p, offering a fast mode for PC gamers who prioritize frame rate over resolution.

Larger specified sizes can accept 1080p at 288Hz on supported inputs, an exceptional option at this price tier.

The TV can render a sense of height with its internal speakers, but this remains virtual rather than true speaker-separated surround.

A later software update improved Dolby Vision picture processing and made existing compatible titles look more balanced.

Google TV setup is typically straightforward, but QR sign-in glitches and complicated stand assembly can slow the process.

The Costco bundle’s advertised five years of combined coverage and return window strengthen the value proposition, but the extra years are a protection plan, not manufacturer warranty.

The equalizer, presets and room correction offer meaningful ways to improve the speaker sound. Some options are buried in menus.

The TV has ample output for daytime viewing, but direct mirror-like reflections can obscure darker material.

A standby relay click is a noticeable annoyance on at least one unit.

Calibration can bring white balance and gamma very close to target, although some saturated blues remain slightly off.

Fine for ordinary SDR viewing in a controlled room but too dim to overcome direct sunlight or bright lamps.

The extra USB-C DisplayPort input is a standout convenience for PC gaming, laptops and mobile devices.

Bezels look slim at a glance, but the visible gap between the frame and first pixels reduces the premium effect.

The 55-inch variant tops out at 1080p/240Hz, while listed larger models can reach 288Hz; specifications should be checked by size.

Voice assistant, casting and compatible smart-home controls add everyday convenience beyond streaming.

Taming aggressively bright whites can compromise black depth, making preset and tone controls an important tradeoff.

Gemini can misidentify streaming locations or return YouTube results instead of performing the requested action.