Compare Hisense UR8SG vs TCL Q77K

Vivid color, impressive highlights and detailed images are major draws, offset by occasional inaccurate tones and uneven dark-scene performance.

Everyday 4K material can look crisp and colorful for the price, but rigorous testing finds obvious weaknesses in brightness, contrast and HDR.

Dimming boosts black depth and can control halos well, but performance varies by scene and some glow remains.

There is no zone-by-zone backlight control, so dark areas stay brightened and highlights lack the contrast of Mini LED competitors.

Highlights have considerable punch and outdoor HDR shots stay bright, although tiny details may be subdued by dimming.

HDR highlights fail to stand out against surrounding scenes, and overall brightness is too low to create dramatic impact.

Very high peak and daytime luminance give the picture dramatic impact; exact results depend heavily on mode and window size.

Both HDR highlights and regular SDR scenes are relatively dim, limiting impact and daytime versatility.

Bass is impressively weighty for some listeners, especially during action scenes, though others hear less depth and definition.

The speakers lack genuine low-end weight and rumble, leaving music and action effects thin.

HDR scenes gain impact from strong light output and colorful highlights, though the darkest details and tonal balance are not always ideal.

HDR format compatibility is broad, but contrast, color volume and brightness are too limited to make HDR particularly convincing.

Integrated audio can be surprisingly punchy and clear, but it lacks the consistency and spaciousness of a good soundbar.

Built-in audio handles casual dialogue but lacks rich bass, spaciousness and consistent loudness across sizes.

Many scenes show solid separation between bright highlights and shadows, but contrast is less convincing in difficult dark material.

Native contrast is acceptable for the price, yet the lack of local dimming makes dark scenes visibly weaker than better TVs.

The eARC connection handles high-quality audio formats for receivers and soundbars without major compatibility concerns.

Major audio formats pass through from connected external sources, although the same behavior is not guaranteed for every built-in app.

Artwork can look striking on the screen, with convincing textures and good luminance even in complex paintings.

T-Exhibition brings attractive looping 4K artwork to the screen, although some selections take a while to load.

Sound effects remain clear but can feel crowded, with a relatively narrow presentation.

The built-in presentation is narrow and thin rather than immersive, particularly with demanding film soundtracks.

The factory picture can run much too warm and red, a flaw that calibration can improve dramatically.

The initial cool cast and gray inaccuracies are notable, but careful calibration can bring tones much closer to neutral.

Some dark scenes have attractive depth; others suffer from raised black levels, dark detail loss and halos, especially around subtitles.

Dark rooms expose raised blacks and limited HDR punch; it works for casual viewing but disappoints for cinematic contrast.

Streaming compression is often smoothed without much detail loss, but excessive noise reduction can erase natural textures.

Compressed videos receive useful smoothing, although finer details may look softened or waxy.

A selectable on-screen crosshair provides a potentially helpful aid for certain games.

Aiming overlays, shadow controls and a visible FPS counter give gamers quick, practical tools during play.

Gaming is one of the clearest reasons to buy: responsive input and flexible connections impress despite occasional motion blur.

Gaming is the clearest strength thanks to rapid inputs, VRR and high-refresh modes, though fast pixels and dark-game contrast are weaker.

Color can look appealing and natural, yet lab checks found poor factory SDR accuracy and an overly warm red cast on some samples.

Opinions diverge: fine flesh tones and detail can look natural, but uncalibrated color and white balance may be cool or inaccurate.

There is a wide range of modes and controls, but preset differences can be subtle and initial tuning may be necessary.

Changing brightness and color-temperature settings can improve dark or flat-looking content significantly.

Fine textures and hair are frequently well defined, while a few dark HDR scenes hide subtle detail.

Native 4K scenes look crisp with excellent fine detail; upscaled text and other tiny details are less dependable.

SDR brightness is plentiful, but factory calibration can lean red and warm until adjusted.

Standard content is watchable and sometimes pleasantly colorful, especially when reflections and ambient light are managed.

The pedestal has two height positions, allowing extra room for a soundbar in front.

The stand leaves around 3.6 inches beneath the screen, enough space for most soundbars without blocking the picture.

Movies and sports generally move acceptably, with occasional blur and artifacts keeping performance short of the best sets.

Assessments vary, but detailed testing finds conspicuous 60Hz blur even as some evaluations praise ordinary motion.

Inputs can feel nearly instantaneous in Game Mode, but certain configurations require extra adjustments to reach the best lag result.

Very low input delay makes the Q77K feel responsive in supported console and PC modes.

Tracks along the rear of the pedestal help keep connected cables tidier.

There is no integrated cable-routing system, so wires need to be organized separately.

Bright-room reflections are kept manageable, but lamps and windows opposite the screen can remain obvious in darker scenes.

Glossy models visibly mirror lamps and windows. Matte finishes on the two largest sizes improve reflections but cannot add brightness.

Room reflections are reduced enough for many daytime settings, though brighter windows remain visible at certain angles.

Reflections are intrusive on glossy variants, whereas the 85- and 98-inch matte coatings make placement easier near bright lights.

Backlight flicker is high-frequency and largely invisible, but people particularly sensitive to flicker may still find it bothersome.

Low-brightness settings use low-frequency backlight modulation that may bother sensitive viewers and cause visible image duplication.

Vivid reds, blues and other saturated hues are a signature strength, but a few viewers expected more visible punch from the RGB technology.

The Q77K struggles to maintain saturated HDR colors, particularly darker tones, despite acceptable color presentation in standard content.

Four full-bandwidth HDMI 2.1 inputs give owners unusually good flexibility for several consoles and a gaming PC.

The tested 75-inch unit has two full-speed gaming ports rather than four; other sizes may differ, so several high-bandwidth devices require planning.

Deep-looking blacks are achievable with local dimming, but raised blacks and grayish dark scenes prevent consistent home-theater performance.

Without local dimming, blacks look gray or washed out in darker scenes even though the native panel contrast is serviceable.

Experiences vary markedly: some scenes look almost halo-free, while subtitles and highlights can glow into nearby dark areas.

Bright subtitles do not create the usual local-dimming halos, but this advantage comes at the expense of deep blacks and strong highlights.

The rear-side connections remain easy to reach after installation.

Rear inputs are generally workable but can be awkward to reach once the television is close to a wall.

The RGB backlight covers an exceptionally broad color range on measured patterns, though real-world scenes do not always exploit that advantage.

Cartoons and everyday SDR scenes can look lively, but the limited HDR color range prevents deeply saturated highlights from looking rich.

The screen is not perfectly even: some blotches and dirty-screen shading show up on uniform images despite good results elsewhere.

The tested panel had noticeable uneven gray shading and a pinch mark, so checking a new unit for patches is worthwhile.

This is a tradeoff: some action looks clean, but fast camera pans and dark-motion transitions can smear textures.

The high refresh-rate specification masks mediocre pixel transitions, especially in dark areas and ordinary 60Hz footage.

Slow pans can show some mild stutter; light motion interpolation helps but doesn't always eliminate unevenness.

Motion interpolation reduces stutter effectively on slow pans when enabled, with little variation in timing.

The picture fades and loses saturation rapidly when viewed from the side, limiting seating flexibility.

Colors shift and fade toward the sides; it remains usable for some side seats but looks best head-on.

Most highlights stand out strongly, but the very brightest details can clip or be dimmed by the backlight algorithm.

Bright details can be lost or appear too dim, making HDR objects look flat rather than luminous.

Promoted tiles and banners take up noticeable space in the smart interface; turning off personalized ads doesn't remove the ads themselves.

Google TV includes ads and recommendations that cannot be fully switched off, a drawback for people wanting an uncluttered home screen.

HD and some older video upscale convincingly with sharp edges, while very low-resolution material can still fringe.

HD and some lower-resolution material upscale clearly, yet very fine text and textures can become soft.

Game Mode is praised for bright color and responsive action, with HDR gaming especially impressive in dark titles.

Game Mode keeps controls responsive, but it cannot fix flat HDR and blurry pixel transitions in every scene.

Four HDMI connections accommodate several modern sources without forcing frequent cable swaps.

Four HDMI connections offer good basic connectivity, although not all can carry the highest refresh-rate signals.

The central base takes up relatively little furniture space compared with widely spaced feet.

Two foot positions on the 75-inch model provide narrower or wider furniture options, a welcome flexibility for a large TV.

Streaming artifacts are cleaned up fairly well; very soft DVD-quality material remains visibly less crisp.

Compressed streams and old video remain watchable, though noise cleanup trades away some fine texture.

Mild center shading and blotchy edges can show up in uniform fields, making the effect more evident in some sports scenes.

The tested 75-inch panel showed uneven patches and a pinch mark that could stand out on grass, ice or other broad flat colors.

180Hz at 4K and even faster reduced-resolution modes benefit capable PCs, but pixel response doesn't always keep up with the refresh figures.

Fast PC modes are outstanding value at up to 4K/144Hz or 1080p/288Hz on supported sizes, despite slower 60Hz pixel response.

Slow pixel transitions, especially at 60Hz and in dark scenes, create unwanted blur and occasional bright trails.

Pixel response is mixed: high-refresh gaming feels responsive, but dark transitions and 60Hz scenes can be noticeably blurry.

Some films preserve useful details in dim areas; other scenes look crushed or raised and lack the same depth.

Results are mixed: gentle tonal gradations can be reproduced well, yet some near-black areas appear crushed before calibration.

Speech generally comes through clearly from the integrated system, but overall volume headroom is not universally impressive.

Speech is intelligible at normal volume, making news, sitcoms and casual TV easy to follow without external speakers.

The 180Hz native 4K capability is a substantial perk, but the fastest boosted modes require a reduction in resolution.

A native 144Hz panel is exceptional for this price range, though faster input support does not guarantee blur-free motion.

1440p at 120Hz works well for consoles and other gaming sources, making it a useful alternative to 4K when higher frame rates matter.

Both PlayStation 5 and Xbox gaming support 1440p at 120Hz, providing flexibility between image resolution and speed.

Local dimming cleans up a cloudy panel substantially, although bright objects still introduce visible halos.

Near-black scenes remain fairly even without obvious vertical bands, though some patchiness and warm spots occur.

Google TV includes a substantial selection of free ad-supported programming directly from its interface.

TCL’s built-in live TV section loads fairly quickly and expands the selection of no-extra-cost viewing.

Color transitions are acceptable rather than flawless, with some darker gray, green and blue banding.

Color and brightness transitions are mostly smooth, though darker gradients can reveal some banding.

Fast transitions can create unexpected colors, ghost trails or other visible artifacts behind moving objects.

Slow dark transitions and variable-refresh overdrive can cause colored trails, overshoot and blurred moving edges.

The BGR subpixel pattern can make fine computer text less crisp than on more conventional display layouts.

The BGR subpixel arrangement can make fine desktop text look less crisp than on a conventional RGB monitor.

Low-frame-rate compensation helps keep games tear-free even when performance dips far below the panel's maximum refresh.

Supported high-bandwidth HDMI inputs cover a broad VRR range, reducing tearing when frame rates dip; the 60Hz ports are less capable.

VRR reduces visible tearing in games, including difficult dark or fast-moving action and fluctuating frame rates.

Wide VRR format and range compatibility keep games nearly tear-free as frame rates fluctuate, especially on the full-speed inputs.

Picture calibration substantially improves accuracy and is straightforward to perform, but white-balance corrections should be made for each individual unit.

Calibration is straightforward and can improve white balance and overall color accuracy dramatically.

The gaming menu offers practical access to frame information, color modes, audio adjustments and on-screen tools.

A capable game bar provides frame-rate readouts, aiming tools and quick access to VRR, picture modes and latency settings.

Off-center seats are a weak spot, despite a few more favorable impressions of the panel from casual testing.

Off-center viewing is acceptable for a VA-style set, but saturation and image depth fade noticeably at steeper angles.

Backlit keys and handy shortcuts are welcome, particularly at night; the remote is larger than some minimalist alternatives.

Backlit buttons and a simple layout make the remote comfortable to operate in the dark.

Opinions differ on loudness: some find sufficient output for everyday rooms, while others want more volume headroom.

Loudness varies by size and source: the 55-inch test struggled in larger spaces, while the 65-inch unit and one video evaluation sounded adequate.

Gentle settings can reduce judder and sports stutter, although aggressive smoothing or inconsistent cadence can be distracting.

Interpolation can smooth camera pans effectively, but some find motion processing artificial or blurry and prefer it off.

Film content plays with very little unwanted micro-judder, a welcome strength for cinematic motion.

24fps movies play without distracting cadence judder, and 1080i film broadcasts also receive strong frame-rate treatment.

The rechargeable, backlit controller is thoughtfully featured, although its size and button placement are not for everyone.

The simple voice remote is functional and pleasant to use, with backlighting an unexpectedly helpful extra.

The central pedestal offers a tidy, substantial-looking base without requiring a wide cabinet.

Adjustable stand positions and sturdy feet are practical strengths, although construction varies and the overall set is budget-oriented.

Automatic game detection activates latency-friendly behavior without having to manually enter Game Mode each time.

Automatic Game Mode removes the need to hunt through settings before gaming, keeping input lag low.

Gradients are generally smooth, but some darker grays and saturated tones reveal subtle steps or bands.

Shaded gradients look mostly smooth, with relatively little obvious banding, although the darker end is less polished.

As an LCD-based display, it avoids the permanent OLED-style burn-in concern when showing static content.

As a direct-lit LCD, the screen carries little risk of permanent burn-in from static game HUDs or channel logos.

Voice-based discovery can find movies from fairly complex requests, supplementing the on-screen suggestions.

Google TV collects shows and suggestions from several services in one home screen, helping reduce app hopping.

The low-reflection coating can introduce a faint rainbow smear, but it generally isn't a major visual distraction.

The largest matte-screen variants reduce mirror-like reflections substantially compared with the glossy smaller sizes.

Panel risk factors look relatively favorable, though the newer RGB system has yet to build a long real-world track record.

Expected longevity is decent rather than outstanding, with low burn-in risk offset by more vulnerable direct-lit backlight failure behavior.

The UR8SG is appealing at discounted prices, but its advantage shrinks where it costs as much as a better-performing OLED or MiniLED alternative.

The low Costco pricing buys unusually advanced gaming features and large screen options, but picture weaknesses make a cheap Mini LED upgrade worth comparing.

Each HDMI connection supports the bandwidth needed for demanding gaming sources rather than reserving it for only one port.

Two HDMI inputs on the tested 75-inch unit handle modern 4K high-refresh signals, unlike the two limited 60Hz ports.

High-quality uncompressed audio can pass to a soundbar or home-theater receiver over HDMI eARC.

An eARC connection makes it easy to pair a soundbar or receiver and pass compatible surround audio from external devices.

The four high-bandwidth inputs provide headroom well beyond 144Hz at 4K, especially for capable gaming PCs.

Two high-bandwidth ports on the tested 75-inch set enable 4K/144Hz, making high-frame-rate PC play a major attraction.

Modern consoles can output 4K at 120Hz without sacrificing the responsive play that makes the screen a gaming strength.

Modern consoles can reach 4K at 120Hz on the high-bandwidth ports, with VRR and automatic Game Mode available.

Variable-refresh operation with AMD sources reduces tearing effectively, including when game frame rates fall.

FreeSync Premium Pro helps Xbox and compatible gaming hardware deliver smoother play as frame rates vary.

Apps open and play smoothly, and streaming navigation generally feels very quick.

Apps and the interface generally load quickly, with occasional brief hiccups during navigation.

Several data collection settings can be disabled, but switching off personalized advertising still leaves promotions on screen.

A physical microphone switch can fully disable the TV’s hands-free mic for added reassurance.

Tone tracking is generally well controlled and retains bright detail; a few tone or picture-setting adjustments may improve naturalness.

Tone tracking is surprisingly faithful for moderately bright HDR scenes, with a smooth highlight roll-off, yet hardware limits cap the final effect.

The interface is typically quick and fluid, with minimal delay moving between settings and applications.

Google TV is mostly quick and smooth for a budget set, with occasional hesitation during scrolling and app navigation.

Built-in voice features simplify finding shows and navigating settings, with broad Google/Gemini capabilities.

Hands-free and remote-based voice commands simplify searches and app launches, with a physical mic-off option available.

Google TV offers a broad assortment of streaming and gaming apps, while international VIDAA versions cover the major viewing services.

Google TV offers a broad range of major streaming services and downloadable apps, making everyday content easy to access.

Extensive source-specific controls help fine-tune the display, though some modes appear redundant and advanced correction is unit-dependent.

A generous selection of picture modes allows different looks for films, sports, games and Dolby Vision content.

The metallic detailing and patterned back lend a premium feel, though the body is somewhat chunky compared with slimmer rivals.

The slim exterior is appealing for a budget television, although materials and frame details are less refined than premium models.

A trim frame helps the image dominate, but the bottom border is thicker than the sides and top.

Bezels look slim at a glance, but the visible gap between the frame and first pixels reduces the premium effect.

The chassis feels robust and well assembled, with the central stand providing a sturdy foundation.

Construction is adequate for the price but plastic-heavy. Metal feet are appreciated on the smaller showcased unit, while another sample showed a panel pinch mark.

Menus are generally approachable and quick to navigate, but repeated eco reminders can interrupt frequent picture adjustments.

Basic Google TV use removes ads but also disables most of the connected smart features, making the setup choice a compromise.

Automatic picture adjustment is useful for buyers who prefer not to tune every source, and gaming changes can happen as content starts.

A built-in ambient display provides something to show when the television isn't actively playing a program.

Missing ATSC 3.0 support limits over-the-air broadcasts to older standards rather than next-generation broadcasts.

A varied selection of decorative seasonal and ambient art gives the display an entertaining second purpose.

The motion-clarity strobing option produces duplicate images and blur, making it a poor default for cleaner action.

The live TV interface includes a useful program guide showing current broadcasts.

Bright colors can bleed into adjacent white areas, making subtitles and neutral highlights take on unwanted tint.

The supported VRR modes offer a versatile tear-reduction setup across compatible gaming hardware.

Low-latency frame smoothing can make older or lower-frame-rate games feel more fluid without a large lag penalty.

Getting the best gaming response or signal format can require enabling Enhanced Pro and related refresh settings manually.

Rich scenery and skin tones often look convincingly natural once settings are tuned, even when color meters reveal deviations.

The oversized versions deliver an engrossing experience with vivid images, provided the room can accommodate the set.

Backlight zones keep up with moving objects reasonably well, with occasional flicker around small highlights.

The UR8SG delivers an engaging, bright and game-friendly experience, but judgments differ on whether RGB color outweighs its contrast and motion compromises.

The RGB MiniLED panel can produce impressive color purity, though its subpixel structure has tradeoffs for desktop text.

Key placement is broadly usable, with a conveniently positioned Home button but a less accessible Mute button.

The compact center stand holds the set securely, including on larger screen versions.

High notes lack detail and contribute to a bright, closed-in sound presentation.

Common VESA mounting options are available, although spacing, port access and handling become important with the biggest models.

High-resolution games look punchy and responsive, though fast camera movement can reveal softness in textures.

The 55-inch model can reach 240Hz at 1080p, offering a fast mode for PC gamers who prioritize frame rate over resolution.

Larger specified sizes can accept 1080p at 288Hz on supported inputs, an exceptional option at this price tier.

The 75-, 85- and 98-inch models provide substantial screen size for the money, with gaming support rarely found this cheaply.

Guided QR-code setup makes the initial installation process unusually straightforward.

The Costco bundle’s advertised five years of combined coverage and return window strengthen the value proposition, but the extra years are a protection plan, not manufacturer warranty.

Sound presets and equalizer controls give listeners useful room to tune the TV; one theater preset can sound harsh.

Ambient-light adjustment responds effectively to changing room lighting, although manual control remains available.

The personalized picture wizard can save a custom look and allows it to be adjusted later.

Sunlit scenes remain very bright and the coating reduces much of the reflected room light, with occasional direct reflections.

Calibration can bring white balance and gamma very close to target, although some saturated blues remain slightly off.

Fine for ordinary SDR viewing in a controlled room but too dim to overcome direct sunlight or bright lamps.

Height and positional effects are convincing in some movies, but Dolby Atmos spaciousness is inconsistent.

The built-in array produces some impact, yet surround width falls short of the most convincing integrated systems.

Small HDR highlights excel, while much lower full-screen luminance limits how well the TV sustains that same intensity everywhere.

The 85- and 98-inch variants have reflection-friendly matte screens, while smaller models are glossy; refresh ceilings and port arrangements can vary too.

The 55-inch variant tops out at 1080p/240Hz, while listed larger models can reach 288Hz; specifications should be checked by size.

A broad size lineup allows large-screen viewing at different price points, with smaller versions sometimes a more economical fit.

The Google TV interface scrolls smoothly for most interactions and generally feels quicker than expected for a low-cost set.

Voice assistant, casting and compatible smart-home controls add everyday convenience beyond streaming.

Google TV provides plenty of content and usually fast navigation, although ads and an occasional interface fault tarnish the experience.

Google TV supplies comprehensive apps and a familiar interface, but unavoidable ads diminish the experience.

Streaming and gaming app support is extensive, with the main popular services readily accessible.

Complex spoken movie requests receive useful suggestions and navigation responds reliably.

Wi-Fi 6E is viewed as a fast, dependable route for streaming high-quality video.

USB-C and solar rechargeability are welcome conveniences on a model below the flagship price tier.