Scorata scores summarize analyzed review evidence on a 1–5 scale; they are not laboratory measurements or a simple average of customer star ratings. Feature scores summarize the reviews covering that feature. The overall score averages feature scores within each review, then combines review averages. When both expert and customer evidence are available, those two groups receive equal weight. Products can have different review coverage, so small score gaps do not establish a winner.
Recommendations prioritize important features for the category, with a score of at least 3.5, a gap of at least 0.25 points and at least two supporting reviews per product. Features with widely varying scores or broad connectivity contexts are excluded from recommendations. These safeguards do not establish statistical significance.
Quick verdict
The review evidence points to a tradeoff: picture quality and HDR performance versus Dolby Vision support and shadow detail. Choose according to which strengths matter more to you; the overall score alone does not settle that choice.
Choose Samsung 77S90H OLED for picture quality and HDR performance.
Choose Hisense QD6QF for Dolby Vision support and shadow detail.
Scores are out of 5. Missing scores mean missing review evidence, not a missing feature.
Deep blacks, natural color and rich highlights give this 77-inch screen an excellent overall image.
Crisp detail and natural SDR colors make everyday viewing pleasant, but the overall image lacks the brightness and contrast expected from stronger TVs.
Individually lit pixels mimic ideal local dimming without the compromises of backlight zones.
Without local dimming, bright objects illuminate darker screen areas and sap contrast.
HDR material looks vivid and contrasty, with strong highlights and rich colors, though large bright fields are less commanding.
HDR compatibility is better than the actual HDR experience: highlights rarely pop, and dark scenes lack convincing depth.
Small highlights look striking, although sustained bright scenes and higher-end rivals expose some brightness limits.
The screen cannot get bright enough to give HDR highlights the vivid impact of better models.
Peak light output is strong, particularly for small highlights, but the C6H and premium G6/S95H alternatives can surpass it.
HDR peaks are quite dim, and bright lamps or sunlit details never achieve convincing sparkle.
Bright daylight and nearby windows do little to spoil visibility, especially in scenes that would otherwise reflect the room.
Daylight performance is limited: a bright room can overpower the screen.
Very low lag, fast pixels and broadly effective VRR make this an especially capable gaming TV.
Game Mode feels responsive at 4K/60Hz, but blur, limited refresh, and odd 120Hz compatibility prevent strong overall gaming performance.
The 77-inch model's RGB Tandem OLED structure delivers a real improvement over several other sizes in the series.
QLED color gives a modest advantage over basic LCD technology but does not bring OLED-like blacks or mini-LED contrast.
The pedestal leaves useful room beneath the picture for a soundbar.
A soundbar can improve limited speaker performance, but check clearance before choosing a stand setup.
Pixel-level black control creates outstanding contrast, and the matte coating helps preserve that advantage in light-filled rooms.
Contrast is usable for basic viewing but loses depth when bright and dark material share the frame, particularly without local dimming.
Bass sounds deep and full, although the lowest notes could be more precisely defined.
Bass is generally light or poorly defined, especially on smaller sizes, and never a strong point.
Near-perfect blacks make movies look dramatic in dark rooms, although vertical near-black bands prevent a flawless result.
Dark-room viewing is tolerable for casual shows but gray-looking blacks and restrained highlights spoil the cinematic effect.
Built-in sound draws mixed assessments: balanced and clear but quiet in one evaluation, exceptionally rich in another.
Sound quality changes by size: the 65-inch model is decent, while several other sizes have thin, below-average audio.
Compression problems such as posterization and macroblocking are not removed particularly well.
The TV does little to smooth macroblocking or posterization in low-quality streams.
Fine-tuning a good picture for both daylight and evening can require more work than expected.
Dynamic mode can produce punchier color than Movie mode, which restricts saturation.
Natural color reproduction is a highlight, while HDR white balance and near-black gamma are less perfect.
Factory SDR calibration is impressively accurate, while HDR requires more compromise.
Natural skin tones and very small SDR color errors make the picture convincing before extensive adjustment.
SDR colors are a highlight, with natural-looking skin tones and strong out-of-box accuracy; HDR color mapping is less consistent.
Subtle picture textures survive well even with ordinary streaming and cable feeds.
Fine image detail looks excellent on HD and 4K sources, an especially appealing trait at this price.
Factory white balance is highly accurate in SDR; HDR has some minor gray-shade deviations.
White balance is good in SDR but some HDR shades and midtones show deviations.
Fast response and clean motion impress, but slow camera pans can still exhibit visible stutter.
Motion is acceptable for relaxed viewing, but slow pixel transitions leave noticeable blur in fast scenes.
Game Mode delivers extremely low delay, so control inputs feel immediate.
Controls feel snappy in the usual 4K Game Mode, but a special 1440p/120Hz setup feels unexpectedly sluggish.
Fast OLED transitions make rapid action crisp at high frame rates, ideal for smooth competitive play.
A commonly expected 1080p/120Hz mode fails on the configuration, despite support for 1440p/120Hz.
Almost instantaneous pixel changes sharply reduce the blur behind moving objects.
Pixel transitions are slow enough to blur moving objects, especially in dark games.
Direct lights become diffuse and much less distracting thanks to the matte anti-reflective coating.
Direct glare is a nuisance; avoiding light sources opposite the screen improves the experience.
The 77-inch model earns a highly favorable overall assessment for combining an improved OLED panel with outstanding reflection control.
A basic option that can make sense at a large discount, but paying more for a capable local-dimming TV often delivers a much better picture.
The matte finish dramatically suppresses mirror-like reflections, a decisive advantage over many glossy OLED alternatives.
The glossy surface can mirror nearby lamps or windows, so placement matters.
Up to 165Hz delivers particularly sharp, fluid gaming motion when the source supports it.
The 43- through 85-inch models top out at 4K/60Hz, falling short of premium gaming displays.
VRR works extremely well across the panel's range, preventing most visible tearing.
VRR is present but less effective at 4K, where low frame rates still cause tearing.
Gaming remains nearly tear-free even at lower frame rates when the source supports compensation.
The narrow 4K VRR range allows tearing below about 48fps rather than smoothing the full experience.
The 77-inch RGB Tandem panel delivers unusually vivid colors for this range, staying rich even when brighter colors fill the screen.
Both bright and dark saturated colors struggle, limiting the sense of richness in HDR and SDR.
DVD and lower-quality video remain surprisingly detailed after scaling, though visible compression artifacts can persist.
Compressed streams can retain blocking and posterization that the processor struggles to hide.
Side seats retain excellent contrast and generally stable colors, with only mild color shifting.
Picture quality fades from off-center seats, with narrower angles on some smaller variants and modestly better results on larger ones.
Fast-moving objects appear sharp with almost no smearing across 60Hz, 120Hz and 165Hz operation.
Fast action and dark-scene motion can look smeared; assessments range from good-with-blur to distinctly poor.
OLED's self-lit pixels produce genuinely inky blacks that give dark scenes impressive depth.
Black levels are serviceable in simpler scenes but turn gray and washed out when brighter objects appear nearby.
Four high-bandwidth connections allow a multi-device setup without sacrificing full-speed ports.
HDMI counts differ by size, so check whether three or four ports accommodate your devices and soundbar.
Bright details are usually preserved impressively, although one assessment noted some loss at the very brightest levels.
Very bright highlights can lose detail, although gradual roll-off sometimes preserves finer texture at the expense of punch.
Older and lower-quality sources are enlarged smoothly to 4K, with little jagged edging or loss of fine texture.
Scaled sources are mostly readable, but text can look a little soft.
Wide color-space coverage helps the panel retain saturation, including vibrant reds and greens.
Quantum dots expand color beyond plain LCDs, but wide-color and especially bright red coverage remain relatively limited.
Fully black areas are exceptionally even and remain free of halos, despite separate issues with near-black gray tones.
Black backgrounds are mostly even, with only small warm patches near the bottom edge on some panels.
Bright highlights sit against black backgrounds without the halos that can appear on backlit TVs.
There is little haloing because there are no local dimming zones, though the whole background is washed out instead.
SDR is easy to dial in with excellent results; HDR calibration yields little further improvement.
Calibration can deliver nearly perfect SDR accuracy, although HDR controls cannot fully correct everything.
With no backlight zones to coordinate, bright-to-dark transitions avoid local-dimming pumping or halos.
No dimming-zone changes mean no distracting transitions or flickers, but also no localized contrast benefits.
Vertical streaking in near-black scenes can be clearly distracting, despite relatively clean medium-gray areas.
Black backgrounds may look fairly even, but darker patches can appear and vary by unit.
Entering Game Mode preserves peak brightness while unlocking exceptionally responsive gameplay.
Switching on Game Mode leaves picture quality intact while reducing control delay.
Very dark gradations can be crushed by imperfect gamma, offsetting otherwise strong shadow reproduction.
Gradations in dark areas can be smooth and detailed, but raised blacks leave many shadows looking washed out.
Most color transitions are subtle and smooth, but very dark gray gradients can exhibit banding.
Gradual shades appear smooth, without obvious color banding across a normal picture.
Standard-definition and HD sources look cleaner and smoother after conversion to the native 4K display.
HD-to-4K scaling gives edges a clean, low-jaggie look, although some fine text remains soft.
Opinions differ on how loud the internal speakers can get: one test found limited output, another found it adequate for noisy rooms.
Maximum speaker loudness is adequate on most checked sizes, though the 55-inch version is notably restricted.
The 77-inch set accommodates demanding current-generation console signals, making fast 4K play a genuine strength.
The common models cannot deliver 4K at 120Hz, so owners seeking that console feature need another screen.
Dolby Vision is unavailable, ruling out that particular HDR format for compatible streams, discs and games.
Dolby Vision support improves format compatibility, even though the screen cannot fully realize the visual payoff.
PS5 and Xbox gaming are well served, with sharp 4K output and smooth, low-latency operation.
4K games look respectable in the low-lag preset, but the screens cannot run them at 120Hz.
Dolby Vision is notably missing from an otherwise capable HDR display, potentially restricting preferred content formats.
The set accepts the main HDR formats through apps and external players, although displaying impactful HDR is another matter.
HDR luminance tracking is impressively faithful, retaining detail through most mastered brightness ranges.
HDR tone tracking follows intended brightness fairly well until the panel reaches its limited peak.
Tizen has a broad catalog of streaming apps and games, making it easy to find major services.
Fire TV offers access to a broad catalog of familiar streaming services.
Static tone mapping favors accuracy, while Active makes scenes brighter at the cost of faithful reproduction.
Most midtones follow the intended curve, with compromise near black and near peak white.
Basic controls are approachable thanks to the uncomplicated remote and integrated streaming interface.
1440p/120Hz input is accepted, but its high lag makes that capability less useful than it initially appears.
Tizen places advertising across its interface; targeted ads can be switched off, but ads as a whole cannot.
Automatic Game Mode switching removes the hassle of manually selecting the lowest-lag settings on modern consoles.
Optional black-frame insertion helps with 60Hz blur, but it is restricted to that rate and cannot eliminate persistence completely.
Vertical bands in very dark scenes are an unwelcome weak point, even though ordinary gradients are generally smoother.
Built-in speakers deliver surprisingly substantial low-end weight, tempered by some muddiness.
Static logos and persistent screen elements pose a real permanent burn-in risk, even though mixed viewing is less concerning.
Small grooves in the stand offer a simple way to organize the cables behind the screen.
Speech is easy to follow through the built-in speakers, even if voices can sound slightly thin.
Central-screen dirtiness is limited, though some darker vertical bands can still be seen across the panel.
Bass-heavy audio can produce a slight buzz on some sizes, reducing the polish of music playback.
The screen avoids traditional PWM dimming but has small refresh-related brightness dips, so it is not absolutely flicker-free.
Compatible PC hardware can benefit from smooth variable-refresh output over a broad range.
Low-latency motion smoothing can make older low-frame-rate games look less choppy without a severe control penalty.
Samsung's low-lag smoothing option helps lower-frame-rate console games without substantially compromising responsiveness.
Four full-bandwidth HDMI 2.1 inputs leave enough connections for multiple current-generation consoles and a gaming PC.
Fine detail is preserved, but compression artifacts are not cleaned up as effectively as on some competing OLEDs.
Film judder is removed reliably across most sources, with a small exception for some European-format signals.
Large-size variants can fill a big room affordably, but their picture quality is still entry-level.
OLED pixel transitions are exceptionally clean, with only slight overshoot around certain dark-to-bright changes.
Gentle interpolation settings do little to erase stutter in slow pans, limiting their value for film watching.
This 77-inch RGB Tandem variant is noticeably more colorful than several other S90H sizes; results should not be generalized across the whole range.
A revised subpixel pattern helps text somewhat, but Windows ClearType is not optimized for it.
The voice remote works without precise aiming, making basic navigation convenient.
A simple remote with few buttons keeps everyday navigation straightforward.
Glossy-screen users may need time to adjust to the matte presentation, even though its glare reduction is superb.
Internal speakers range from merely decent to remarkably good depending on the assessment, but dialogue remains intelligible.
The pedestal feels supportive and lifts the image usefully above a cabinet.
Its pedestal holds the very large panel securely without obvious wobble concerns.
Slow horizontal pans can jump visibly, and mild motion interpolation does not fully fix the problem.
Treble varies by size; smaller units can sound thin and indistinct, while larger ones perform better.
Four full-bandwidth HDMI inputs offer plenty of flexibility for a gaming PC, consoles and other high-demand video gear.
The broad panel-risk outlook is relatively reassuring, with important caveats for static content and eventual edge-pixel wear.
No DTS support is disappointing for disc collectors whose Blu-rays use DTS soundtracks.
Supported FreeSync sources can run with very little tearing, including when frame rates dip.
Full 48Gbps bandwidth across all four ports offers generous flexibility for demanding gaming signals.
HDR10+ playback is supported alongside Dolby Vision, a useful advantage over some rivals.
Large screens come at accessible prices, though making imperfect streams bigger can reveal flaws.
Low pricing and generous size choices are attractive, but cheaper backlight and gaming capabilities undermine value for discerning viewers.
Narrow bezels help the large panel look clean and contemporary rather than bulky.
The extremely thin chassis feels well assembled and shows no obvious workmanship problems.
The slim body and minimal framing give this 77-inch television an elegant, upscale appearance.
Thin screen borders and a slender profile help this enormous OLED blend into a refined living-room setup.
The 100-inch QD6QF has different refresh and connectivity specifications, so smaller-model performance claims should not be applied to it.
The wide range of sizes, including a useful 43-inch model, gives buyers flexibility; the 100-inch model is distinct.
Fire TV may feel less responsive than a premium smart TV or a dedicated streaming box.
Disabling personalized advertising is possible, but completely removing promotional material from the interface is not.
Fire TV combines a familiar app-based interface with voice search, though responsiveness may feel modest.
A substantial selection of streaming apps makes it easy to use the TV without an external streaming box.
Alexa-capable voice search is a handy way to find content without a separate streaming stick.
SDR output is bright enough with curtains drawn but disappointing in a sun-filled living room.
Ordinary SDR content looks competent and detailed, even though the screen is less impressive with HDR.
OLED brightness falls when much of the picture is bright, reducing impact in sunlit scenes or full-screen white imagery.
Choose the S90H for bright-room OLED viewing, deep blacks and top-tier gaming without flagship pricing. Skip it if you want Dolby Vision, a glossy screen or the simplest smart-TV software.
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