Scorata scores summarize analyzed review evidence on a 1–5 scale; they are not laboratory measurements or a simple average of customer star ratings. Feature scores summarize the reviews covering that feature. The overall score averages feature scores within each review, then combines review averages. When both expert and customer evidence are available, those two groups receive equal weight. Products can have different review coverage, so small score gaps do not establish a winner.
Recommendations prioritize important features for the category, with a score of at least 3.5, a gap of at least 0.25 points and at least two supporting reviews per product. Features with widely varying scores or broad connectivity contexts are excluded from recommendations. These safeguards do not establish statistical significance.
Quick verdict
The available evidence supports the recommendation below, but does not establish an overall winner. Check the remaining features against your priorities.
Choose Samsung 77S90H OLED for picture quality and motion handling.
There is not enough comparable review evidence to recommend Samsung The Frame 2026 over the other product.
No clear scored advantage over the other product.
Scores are out of 5. Missing scores mean missing review evidence, not a missing feature.
Deep blacks, natural color and rich highlights give this 77-inch screen an excellent overall image.
The picture is acceptable for everyday SDR viewing and sharp scaling, but underwhelming HDR contrast and patchy uniformity are hard to overlook at this price.
Individually lit pixels mimic ideal local dimming without the compromises of backlight zones.
There is no true local dimming, so the backlight cannot deepen blacks around bright objects. Contrast suffers noticeably in challenging scenes.
HDR material looks vivid and contrasty, with strong highlights and rich colors, though large bright fields are less commanding.
HDR is one of the clearest weaknesses: muted highlights and raised black levels deliver far less depth than similarly priced cinema-oriented televisions.
Small highlights look striking, although sustained bright scenes and higher-end rivals expose some brightness limits.
HDR highlights are too dim to stand out dramatically, even when Game Mode or more aggressive tone mapping is used.
Bass sounds deep and full, although the lowest notes could be more precisely defined.
The slim built-in speakers deliver little deep bass, so explosions, music and dramatic soundtracks lack weight.
Near-perfect blacks make movies look dramatic in dark rooms, although vertical near-black bands prevent a flawless result.
Dark rooms reveal raised blacks, muted highlights and a washed-out cinematic presentation. This is not the Frame's strongest setting.
Pixel-level black control creates outstanding contrast, and the matte coating helps preserve that advantage in light-filled rooms.
Native panel contrast is respectable, but the lack of local dimming prevents truly dark backgrounds and bright highlights from appearing together convincingly.
Factory white balance is highly accurate in SDR; HDR has some minor gray-shade deviations.
Out-of-box grays lean visibly blue, but calibration improves the color temperature substantially.
Peak light output is strong, particularly for small highlights, but the C6H and premium G6/S95H alternatives can surpass it.
Brightness is reasonable for everyday SDR but disappointing for HDR highlights, particularly next to brighter alternatives.
Natural skin tones and very small SDR color errors make the picture convincing before extensive adjustment.
Factory color accuracy is acceptable, with good mapping but a cool tint. Calibrated picture modes can be exceptionally accurate.
The pedestal leaves useful room beneath the picture for a soundbar.
The adjustable feet can leave room for a soundbar, but careful placement matters because a visible speaker interrupts the framed-art look.
Very low lag, fast pixels and broadly effective VRR make this an especially capable gaming TV.
Excellent input response, VRR and fast input compatibility make the Frame an enjoyable mainstream gaming TV. Motion blur and dim HDR are the principal compromises.
Built-in sound draws mixed assessments: balanced and clear but quiet in one evaluation, exceptionally rich in another.
Built-in audio is adequate for everyday speech but lacks the clarity, bass and volume of a separate soundbar. One owner finds it especially satisfying.
Natural color reproduction is a highlight, while HDR white balance and near-black gamma are less perfect.
After adjustment, the Frame produces exceptionally accurate color and a much more balanced color temperature.
Bright daylight and nearby windows do little to spoil visibility, especially in scenes that would otherwise reflect the room.
Its matte coating makes normal daytime viewing pleasant with far fewer mirror-like reflections. Very bright light can still exceed the screen's output.
Compression problems such as posterization and macroblocking are not removed particularly well.
Compression smoothing removes some macroblocking without stripping much detail, but streaming artifacts can remain visible.
Fast response and clean motion impress, but slow camera pans can still exhibit visible stutter.
Motion is adequate for many games but less impressive for fast TV content. Blur, occasional color artifacts and poor uniformity limit sports enjoyment.
Game Mode delivers extremely low delay, so control inputs feel immediate.
Very low input lag keeps controllers and PC inputs feeling immediate, especially with Game Mode active.
Almost instantaneous pixel changes sharply reduce the blur behind moving objects.
Cinematic movement is surprisingly blurry, and dark transitions are slower than the high refresh-rate specification suggests.
Static logos and persistent screen elements pose a real permanent burn-in risk, even though mixed viewing is less concerning.
The LCD panel avoids permanent image retention from displaying static pictures, a meaningful advantage for extended Art Mode use.
OLED's self-lit pixels produce genuinely inky blacks that give dark scenes impressive depth.
Blacks often look gray, especially with dark film scenes. The absence of local dimming limits the sense of depth.
Fast-moving objects appear sharp with almost no smearing across 60Hz, 120Hz and 165Hz operation.
Moving objects can blur noticeably, particularly at 60Hz and in darker tones. Performance is somewhat cleaner at 120Hz.
Side seats retain excellent contrast and generally stable colors, with only mild color shifting.
The picture loses color and contrast from the sides, so a broad or curved seating arrangement is not ideal.
Fully black areas are exceptionally even and remain free of halos, despite separate issues with near-black gray tones.
Dark areas are somewhat cloudy but avoid severe corner flashlighting. Uniformity is adequate rather than pristine.
SDR is easy to dial in with excellent results; HDR calibration yields little further improvement.
Calibration is relatively straightforward and makes a substantial improvement to color fidelity.
The screen avoids traditional PWM dimming but has small refresh-related brightness dips, so it is not absolutely flicker-free.
Many display modes flicker at 120Hz, which can bother sensitive viewers; Movie and Filmmaker modes use a much faster frequency.
OLED pixel transitions are exceptionally clean, with only slight overshoot around certain dark-to-bright changes.
Some fast transitions produce visible color smears and softened edges, particularly against dark shades.
Central-screen dirtiness is limited, though some darker vertical bands can still be seen across the panel.
Dark and bright bands across the panel can be quite visible during camera pans, especially against uniform sports backgrounds.
The 77-inch model earns a highly favorable overall assessment for combining an improved OLED panel with outstanding reflection control.
The Frame succeeds as attractive wall décor with useful gaming features. Its price and weaker HDR, uniformity and longevity temper the overall recommendation, even though an owner is highly enthusiastic.
Wide color-space coverage helps the panel retain saturation, including vibrant reds and greens.
DCI-P3 coverage is useful, but wider BT.2020 colors are limited; some demanding HDR hues are beyond its range.
The 77-inch RGB Tandem panel delivers unusually vivid colors for this range, staying rich even when brighter colors fill the screen.
Everyday colors look reasonable, although very bright or dark saturated colors lose vividness.
Opinions differ on how loud the internal speakers can get: one test found limited output, another found it adequate for noisy rooms.
Built-in speakers do not reach the output needed for particularly noisy or large rooms.
The pedestal feels supportive and lifts the image usefully above a cabinet.
The included height-adjustable feet work on a console, but exposed feet and cables make the screen look more like a conventional TV.
Small grooves in the stand offer a simple way to organize the cables behind the screen.
Rear cable channels help, but making a flush-mounted Frame genuinely wire-free often requires a recessed outlet or conduit. The new installation design improves access without eliminating that work.
Very dark gradations can be crushed by imperfect gamma, offsetting otherwise strong shadow reproduction.
Near-black detail sits too high, making shadows look gray rather than deeply black in difficult scenes.
Tizen places advertising across its interface; targeted ads can be switched off, but ads as a whole cannot.
Ads remain in the smart TV interface. Targeted advertising can be disabled, but the ads themselves cannot be removed entirely.
Optional black-frame insertion helps with 60Hz blur, but it is restricted to that rate and cannot eliminate persistence completely.
The 60Hz strobing behavior can leave image duplication rather than delivering perfectly clean moving objects.
Bright highlights sit against black backgrounds without the halos that can appear on backlit TVs.
Bright objects do not have obvious local-dimming halos, but the whole image can look washed out because there is no zone-based dimming.
Speech is easy to follow through the built-in speakers, even if voices can sound slightly thin.
Speech remains mostly intelligible and full enough for ordinary television, though softened consonants reduce crispness.
Bright details are usually preserved impressively, although one assessment noted some loss at the very brightest levels.
Gradual highlight roll-off protects fine gradation, but it also limits just how bright those highlights can appear.
Fast OLED transitions make rapid action crisp at high frame rates, ideal for smooth competitive play.
Compatible PCs can run at 4K/144Hz, and consoles have useful 120Hz support. Dark motion blur remains a drawback during fast play.
With no backlight zones to coordinate, bright-to-dark transitions avoid local-dimming pumping or halos.
Because there are no dimming zones, moving highlights do not trigger the pumping or zone flicker seen on some backlit displays.
Glossy-screen users may need time to adjust to the matte presentation, even though its glare reduction is superb.
The matte treatment helps suppress reflections but can soften perceived contrast and make dark scenes look less glossy or cinematic.
Standard-definition and HD sources look cleaner and smoother after conversion to the native 4K display.
Low-resolution sources gain sharpness without obvious edge enhancement, making older video much easier to watch.
Entering Game Mode preserves peak brightness while unlocking exceptionally responsive gameplay.
Game Mode stays responsive but offers little improvement in HDR impact; bright game highlights still appear subdued.
The matte finish dramatically suppresses mirror-like reflections, a decisive advantage over many glossy OLED alternatives.
Windows and lamps are reduced to diffuse, unobtrusive reflections rather than bright mirror images. Very intense light remains a challenge.
Slow horizontal pans can jump visibly, and mild motion interpolation does not fully fix the problem.
Slow camera pans can stutter, and interpolation provides only minor relief with inconsistent cadence.
DVD and lower-quality video remain surprisingly detailed after scaling, though visible compression artifacts can persist.
DVDs and lower-quality streams are handled competently, with intelligible fine detail and little oversharpening.
Direct lights become diffuse and much less distracting thanks to the matte anti-reflective coating.
The textured matte finish is exceptionally effective at diffusing window and lamp reflections. It cannot fully overcome powerful direct sunlight.
Automatic Game Mode switching removes the hassle of manually selecting the lowest-lag settings on modern consoles.
The TV switches to low-lag gaming settings automatically with compatible consoles, removing the need to manually activate Game Mode.
Compatible PC hardware can benefit from smooth variable-refresh output over a broad range.
G-SYNC Compatible support helps compatible PC games avoid visible tearing, even when frame rates vary.
Four full-bandwidth HDMI 2.1 inputs leave enough connections for multiple current-generation consoles and a gaming PC.
All four HDMI sockets are full-bandwidth HDMI 2.1, which is particularly useful for households with more than one modern console or gaming PC.
Gentle interpolation settings do little to erase stutter in slow pans, limiting their value for film watching.
Interpolation does little to alleviate slow-pan stutter and can introduce uneven pacing.
A revised subpixel pattern helps text somewhat, but Windows ClearType is not optimized for it.
Chroma is handled properly in supported modes, but the blue-green-red subpixel layout can make some small desktop text look less clean.
Up to 165Hz delivers particularly sharp, fluid gaming motion when the source supports it.
Support reaches 144Hz at 4K, with additional lower-resolution modes for compatible PCs and useful 120Hz console operation.
Vertical streaking in near-black scenes can be clearly distracting, despite relatively clean medium-gray areas.
Bands and patchy brightness are noticeable across uniform grays and certain moving scenes, although the severity can vary from one panel to another.
VRR works extremely well across the panel's range, preventing most visible tearing.
FreeSync, HDMI Forum VRR and G-SYNC Compatible modes reduce tearing across a very useful range of frame rates.
Gaming remains nearly tear-free even at lower frame rates when the source supports compensation.
Variable refresh works well across the supported range, including low frame rates when the source provides compensation.
The broad panel-risk outlook is relatively reassuring, with important caveats for static content and eventual edge-pixel wear.
The edge-lit backlight construction is vulnerable to concentrated heat and potential optical-layer or LED failures. Its lack of burn-in risk is the main durability bright spot.
Dolby Vision is unavailable, ruling out that particular HDR format for compatible streams, discs and games.
Dolby Vision is missing, limiting playback options for viewers who prioritize that HDR format on streaming services or consoles.
No DTS support is disappointing for disc collectors whose Blu-rays use DTS soundtracks.
DTS audio formats are not supported, an unwelcome restriction for movie collections using DTS soundtracks.
The 77-inch set accommodates demanding current-generation console signals, making fast 4K play a genuine strength.
Modern console owners can play at 4K/120Hz with compatible games. The refresh support is more impressive than the screen's fast-motion clarity.
PS5 and Xbox gaming are well served, with sharp 4K output and smooth, low-latency operation.
PS5 and Xbox 4K gaming modes work well, though dim HDR highlights keep visual impact below top gaming displays.
Supported FreeSync sources can run with very little tearing, including when frame rates dip.
FreeSync works alongside other VRR formats and helps games stay nearly tear-free over a broad frame-rate range.
Full 48Gbps bandwidth across all four ports offers generous flexibility for demanding gaming signals.
Every HDMI input supports high-bandwidth gaming signals, avoiding the one-port bottlenecks found on some other televisions.
Narrow bezels help the large panel look clean and contemporary rather than bulky.
Evenly sized borders help the television resemble a picture frame rather than an ordinary screen.
The extremely thin chassis feels well assembled and shows no obvious workmanship problems.
Despite its mostly plastic construction, the television feels solid and neatly assembled, without obvious gaps.
Thin screen borders and a slender profile help this enormous OLED blend into a refined living-room setup.
Replaceable bezels let the television match a room's style. The visual improvement comes with an accessory cost, and exact size compatibility matters.
The slim body and minimal framing give this 77-inch television an elegant, upscale appearance.
Art-like framing is the defining appeal, especially when the television is mounted close to the wall. On a stand, exposed hardware makes the illusion less persuasive.
HDR luminance tracking is impressively faithful, retaining detail through most mastered brightness ranges.
PQ tracking is generally strong through the midtones, with orderly highlight roll-off, though limited contrast affects near-black presentation.
Tizen has a broad catalog of streaming apps and games, making it easy to find major services.
Popular streaming apps are easy to access, which makes the TV practical beyond displaying art.
Static tone mapping favors accuracy, while Active makes scenes brighter at the cost of faithful reproduction.
An orderly roll-off protects highlights from abrupt clipping, but those highlights remain restrained in brightness.
Controls and app navigation feel approachable to the enthusiastic owner, with a mobile-like simplicity.
The Frame accepts 1440p at 120Hz from a PS5, adding flexibility when a game favors a lower render resolution.
Network artwork services rely on a Samsung account, and the full Art Store needs a paid subscription. Personal photos are a less costly option.
The rotating free selection offers a taste of Art Mode, while a much larger catalog requires payment. Artwork variety is a particular attraction for owners who enjoy switching the wall display often.
Vertical bands in very dark scenes are an unwelcome weak point, even though ordinary gradients are generally smoother.
Built-in speakers deliver surprisingly substantial low-end weight, tempered by some muddiness.
Some overlap between red and green output prevents perfectly clean color separation.
Low-latency motion smoothing can make older low-frame-rate games look less choppy without a severe control penalty.
Samsung's low-lag smoothing option helps lower-frame-rate console games without substantially compromising responsiveness.
Most color transitions are subtle and smooth, but very dark gray gradients can exhibit banding.
The rear-mounted connectors require more planning once the TV is on the wall. Built-in spacing supports help with access, but a separate connection box would be more convenient for frequent swaps.
Four high-bandwidth connections allow a multi-device setup without sacrificing full-speed ports.
Fine detail is preserved, but compression artifacts are not cleaned up as effectively as on some competing OLEDs.
Older and lower-quality sources are enlarged smoothly to 4K, with little jagged edging or loss of fine texture.
An included slim wall mount, usable feet and improved mounting aids make the package friendly to wall-display plans.
Film judder is removed reliably across most sources, with a small exception for some European-format signals.
Colors and picture depth fade noticeably from the sides, making centered seating preferable.
This 77-inch RGB Tandem variant is noticeably more colorful than several other S90H sizes; results should not be generalized across the whole range.
The compact rechargeable remote is convenient, with voice control and solar charging earning particularly positive feedback.
Motion sensing can bring artwork on when someone enters and turn it off in an empty room, making the decorative function more practical.
Internal speakers range from merely decent to remarkably good depending on the assessment, but dialogue remains intelligible.
Its pedestal holds the very large panel securely without obvious wobble concerns.
USB photo uploads make it possible to display personal artwork without committing to a recurring Art Store subscription.
Four full-bandwidth HDMI inputs offer plenty of flexibility for a gaming PC, consoles and other high-demand video gear.
The included slim mount lets The Frame hang almost like artwork, and standard VESA holes offer flexibility. Concealed cables remain important for a polished result.
A compatible gaming PC can drive 4K at 144Hz, giving the Frame an unusually capable gaming signal range for an art-focused television.
HDR10+ provides an alternative dynamic-HDR option on supported material, but it cannot make up for the display's limited peak brightness.
Dolby Vision is notably missing from an otherwise capable HDR display, potentially restricting preferred content formats.
An included mounting template and temporary wall-spacing supports ease installation, but clean cable concealment still needs careful planning.
The Frame commands a price premium for art presentation. Conventional OLED or Mini LED sets typically provide more HDR and contrast performance for similar money.
The matte surface, customizable frame and Art Mode create a convincing gallery display at typical viewing distances. The effect is less lifelike up close and may need individual brightness adjustments.
Dolby Digital formats are supported, but the missing DTS compatibility is a drawback for some Blu-ray soundtracks.
Ambient light sensing helps artwork blend into the room rather than glowing too brightly. Some pieces still benefit from manual adjustment at night.
The 77-inch model's RGB Tandem OLED structure delivers a real improvement over several other sizes in the series.
Subtle picture textures survive well even with ordinary streaming and cable feeds.
Fine-tuning a good picture for both daylight and evening can require more work than expected.
Ordinary streaming and bright SDR content look clean and sufficiently bright under moderate ambient light, outperforming the weak HDR impression.
The slim speakers provide little sense of scale or spaciousness compared with dedicated audio systems.
OLED brightness falls when much of the picture is bright, reducing impact in sunlit scenes or full-screen white imagery.
Disabling personalized advertising is possible, but completely removing promotional material from the interface is not.
Tizen provides mainstream apps and gaming services, with a simple interface for ordinary viewing. Some services require account sign-in and ads remain visible.
A promised seven years of operating-system support is appealing, although that does not guarantee identical app functionality throughout.
A substantial selection of streaming apps makes it easy to use the TV without an external streaming box.
Voice search from the compact remote makes finding content on popular apps particularly convenient.
Spoken requests successfully locate desired shows or videos, making navigation feel quick and straightforward.
The compact solar-backed remote can recharge without routine disposable battery changes; USB-C charging adds flexibility.
Choose the S90H for bright-room OLED viewing, deep blacks and top-tier gaming without flagship pricing. Skip it if you want Dolby Vision, a glossy screen or the simplest smart-TV software.
Pros: glare resistance, black levels
Cons: Dolby Vision support, color gamut
Best for bright Mini-LED picture, excellent built-in audio, easy Roku navigation, and responsive 4K/120 gaming. Skip it if you want ad-free menus, premium motion consistency, or stronger confidence in long-term...
Pros: overall satisfaction, picture quality
Cons: reliability, portability and versatility
Choose the QM8L for a big, brilliantly bright TV with vivid HDR, deep mini-LED blacks, low input lag, and four HDMI 2.1 ports. Skip it if you need OLED-clean motion,...
Pros: picture quality, value for money
Cons: stand quality, judder handling
Choose the G6 for class-leading bright-room OLED picture, rich color, deep blacks and elite gaming. Skip it if you want strong built-in audio, polished launch firmware, no account sign-in, or...
Pros: picture quality, peak brightness
Cons: value for money, sound quality
