Scorata scores summarize analyzed review evidence on a 1–5 scale; they are not laboratory measurements or a simple average of customer star ratings. Feature scores summarize the reviews covering that feature. The overall score averages feature scores within each review, then combines review averages. When both expert and customer evidence are available, those two groups receive equal weight. Products can have different review coverage, so small score gaps do not establish a winner.
Recommendations prioritize important features for the category, with a score of at least 3.5, a gap of at least 0.25 points and at least two supporting reviews per product. Features with widely varying scores or broad connectivity contexts are excluded from recommendations. These safeguards do not establish statistical significance.
Quick verdict
The review evidence points to a tradeoff: motion handling and Dolby Vision support versus glare resistance and reflection handling. Choose according to which strengths matter more to you; the overall score alone does not settle that choice.
Choose LG B6E OLED for motion handling and Dolby Vision support.
Choose Samsung 77S90H OLED for glare resistance and reflection handling.
Scores are out of 5. Missing scores mean missing review evidence, not a missing feature.
OLED blacks, vivid colors and sharp texture make an excellent overall image, tempered by some color inconsistency and modest daylight performance.
Deep blacks, natural color and rich highlights give this 77-inch screen an excellent overall image.
Reasonable ambient light is manageable, but bright windows can wash out the experience and make the screen mirror its surroundings.
Bright daylight and nearby windows do little to spoil visibility, especially in scenes that would otherwise reflect the room.
Compression artifacts and blockiness are handled extremely well, giving rough streams a cleaner appearance.
Compression problems such as posterization and macroblocking are not removed particularly well.
Low-end impact is restrained, so engines and dramatic effects lack the rumble that the vivid OLED picture deserves.
Bass sounds deep and full, although the lowest notes could be more precisely defined.
Filmmaker Mode suits darker dramatic scenes while Cinema Home enhances colorful films and animation.
Fine-tuning a good picture for both daylight and evening can require more work than expected.
Basic viewing is serviceable, but thin bass, limited volume and a narrow presentation leave the speakers behind the picture.
Built-in sound draws mixed assessments: balanced and clear but quiet in one evaluation, exceptionally rich in another.
The B6E can look accurate out of the box, but a green cast appears in some side-by-side scenes. Other content renders skin tones vibrantly and naturally.
Natural skin tones and very small SDR color errors make the picture convincing before extensive adjustment.
White balance can look close to ideal by default, but a visible green or yellow bias appears in some scenes alongside the C6 and B5.
Factory white balance is highly accurate in SDR; HDR has some minor gray-shade deviations.
The panel cannot maintain the same visual punch when much of the screen is bright, a drawback for sports and sunny outdoor scenes.
OLED brightness falls when much of the picture is bright, reducing impact in sunlit scenes or full-screen white imagery.
This is where the B6E is at its best: dark scenes retain deep blacks, strong contrast and the vivid look that makes OLED attractive.
Near-perfect blacks make movies look dramatic in dark rooms, although vertical near-black bands prevent a flawless result.
Textures and skin detail look clean and natural, although a direct Samsung comparison found slightly crisper fine details on the rival.
Subtle picture textures survive well even with ordinary streaming and cable feeds.
Strong contrast and colorful highlights make HDR enjoyable, although peak and full-screen brightness leave room for improvement.
HDR material looks vivid and contrasty, with strong highlights and rich colors, though large bright fields are less commanding.
Many scenes look beautifully balanced and natural, but a greenish cast is visible in certain side-by-side comparisons.
Natural color reproduction is a highlight, while HDR white balance and near-black gamma are less perfect.
The B6E is noticeably brighter than some older budget OLEDs, yet substantially dimmer than the C6 and G6 and not equipped for very bright rooms.
Peak light output is strong, particularly for small highlights, but the C6H and premium G6/S95H alternatives can surpass it.
Near-infinite OLED contrast brings deep blacks and expressive highlights to films and games, particularly in darker rooms.
Pixel-level black control creates outstanding contrast, and the matte coating helps preserve that advantage in light-filled rooms.
Self-lit WOLED pixels deliver true blacks and bloom-free contrast, although the affordable panel is less luminous than premium OLED designs.
The 77-inch model's RGB Tandem OLED structure delivers a real improvement over several other sizes in the series.
Quick response, extremely low input lag and refined 120Hz motion make this one of the strongest areas of the B6E.
Very low lag, fast pixels and broadly effective VRR make this an especially capable gaming TV.
HDR highlights have satisfying punch for an affordable OLED, but larger bright scenes look subdued beside premium LG models.
Small highlights look striking, although sustained bright scenes and higher-end rivals expose some brightness limits.
Per-pixel OLED control achieves the effect of perfect local dimming, with no zone transitions to distract from dark scenes.
Individually lit pixels mimic ideal local dimming without the compromises of backlight zones.
Fast action looks clean with minimal smearing, although lower-frame-rate material can still reveal stutter.
Fast response and clean motion impress, but slow camera pans can still exhibit visible stutter.
Gaming-mode latency is exceptional, supporting nearly immediate responses to controller inputs.
Game Mode delivers extremely low delay, so control inputs feel immediate.
The glossy panel does little to hide window or lamp reflections, especially when darker scenes are playing.
Direct lights become diffuse and much less distracting thanks to the matte anti-reflective coating.
Glossy mirror-like reflections are one of the most consistent complaints, with strong lamps and windows disrupting darker scenes.
The matte finish dramatically suppresses mirror-like reflections, a decisive advantage over many glossy OLED alternatives.
Calibration is straightforward and can refine accuracy, although the default image is already strong enough that gains may be subtle.
SDR is easy to dial in with excellent results; HDR calibration yields little further improvement.
The B6E’s modest speaker output struggles to fill loud or large spaces.
Opinions differ on how loud the internal speakers can get: one test found limited output, another found it adequate for noisy rooms.
A revised subpixel structure improves the sharpness of computer text compared with less PC-friendly OLED arrangements.
A revised subpixel pattern helps text somewhat, but Windows ClearType is not optimized for it.
The feet provide adequate support but look and feel cheaper than the metal stand parts on the B5.
The pedestal feels supportive and lifts the image usefully above a cabinet.
Normal processing cleans up many low-quality sources without destroying fine detail, though an optional sharpening mode on the regular B6 can look artificial.
Fine detail is preserved, but compression artifacts are not cleaned up as effectively as on some competing OLEDs.
TruMotion can smooth sports and panning shots, but its frame cadence is not always consistent and may introduce choppiness.
Gentle interpolation settings do little to erase stutter in slow pans, limiting their value for film watching.
The B6E handles mainstream HDR color well but covers less of the widest color spaces than some alternatives and even its predecessor.
Wide color-space coverage helps the panel retain saturation, including vibrant reds and greens.
Four high-bandwidth HDMI connections accommodate several modern devices, but rear-facing sockets complicate tight wall mounts.
Four full-bandwidth HDMI inputs offer plenty of flexibility for a gaming PC, consoles and other high-demand video gear.
Speech can be clear during ordinary watching, but it can also sound uneven and patchy. A soundbar offers more consistent voices.
Speech is easy to follow through the built-in speakers, even if voices can sound slightly thin.
The newer budget WOLED panel excels at black levels but does not match tandem OLED for maximum brightness or rich highlight colors.
This 77-inch RGB Tandem variant is noticeably more colorful than several other S90H sizes; results should not be generalized across the whole range.
The central picture stays fairly clean on gray fields, with only minor patchiness that is unlikely to stand out at normal distances.
Central-screen dirtiness is limited, though some darker vertical bands can still be seen across the panel.
The B6E succeeds as a versatile, good-value OLED with exceptional gaming and dark-room pictures. Reflections and several cost-saving details keep it below pricier models.
The 77-inch model earns a highly favorable overall assessment for combining an improved OLED panel with outstanding reflection control.
Dark detail is generally strong, but occasional black crush and inaccurate shadow rendering can hide fine textures.
Very dark gradations can be crushed by imperfect gamma, offsetting otherwise strong shadow reproduction.
A large webOS banner ad can crowd the home page. Home-screen promotions can be disabled, but ads remain on the apps page.
Tizen places advertising across its interface; targeted ads can be switched off, but ads as a whole cannot.
Subtle refresh-related brightness dips should not bother most viewers, but the picture is not entirely flicker-free.
The screen avoids traditional PWM dimming but has small refresh-related brightness dips, so it is not absolutely flicker-free.
NVIDIA G-SYNC compatibility helps reduce tearing for supported gaming PCs.
Compatible PC hardware can benefit from smooth variable-refresh output over a broad range.
Most film and TV signals play with even frame pacing, although a few unusual frame-rate combinations can retain judder.
Film judder is removed reliably across most sources, with a small exception for some European-format signals.
Connected consoles can trigger Game Optimizer automatically, helping players get the TV’s fastest responses without changing settings manually.
Automatic Game Mode switching removes the hassle of manually selecting the lowest-lag settings on modern consoles.
The 120Hz panel gives games convincingly fluid, crisp motion, though it does not reach the higher rates of premium gaming displays.
Up to 165Hz delivers particularly sharp, fluid gaming motion when the source supports it.
Static logos or news banners pose a meaningful permanent burn-in risk. Mixed viewing helps, but caution is worthwhile for fixed content.
Static logos and persistent screen elements pose a real permanent burn-in risk, even though mixed viewing is less concerning.
Game Optimizer delivers excellent responsiveness, while ordinary picture modes can add noticeable input delay.
Entering Game Mode preserves peak brightness while unlocking exceptionally responsive gameplay.
Colors and contrast stay remarkably consistent off-axis, with only mild fading from extreme positions.
Side seats retain excellent contrast and generally stable colors, with only mild color shifting.
Rich reds, blues and other saturated colors look engaging in ordinary scenes, but the brightest colors can fade and higher-end OLEDs have more punch.
The 77-inch RGB Tandem panel delivers unusually vivid colors for this range, staying rich even when brighter colors fill the screen.
The instant OLED pixel response produces exceptionally crisp moving objects, especially at 120Hz.
Fast-moving objects appear sharp with almost no smearing across 60Hz, 120Hz and 165Hz operation.
The two stand feet support the thin display securely despite their basic materials.
Its pedestal holds the very large panel securely without obvious wobble concerns.
DVDs and HD streams gain clear, natural-looking detail without aggressive edge sharpening.
Standard-definition and HD sources look cleaner and smoother after conversion to the native 4K display.
Optional black-frame insertion can reduce perceived blur, but its 60Hz-only operation limits flexibility.
Optional black-frame insertion helps with 60Hz blur, but it is restricted to that rate and cannot eliminate persistence completely.
Clips behind the stand feet provide a simple, useful way to keep cables tidier.
Small grooves in the stand offer a simple way to organize the cables behind the screen.
Four inputs provide room for several consoles, streamers or a PC without constantly swapping cables.
Four high-bandwidth connections allow a multi-device setup without sacrificing full-speed ports.
Slow camera pans in movies can look jumpy because the OLED pixels transition so quickly; fast games are less affected.
Slow horizontal pans can jump visibly, and mild motion interpolation does not fully fix the problem.
Perfect, inky OLED blacks are a standout strength across dark scenes, helping highlights and shadows feel sharply separated.
OLED's self-lit pixels produce genuinely inky blacks that give dark scenes impressive depth.
Fast 120Hz play is sharp and fluid, with variable refresh rate helping avoid tears when frame rates fluctuate.
Fast OLED transitions make rapid action crisp at high frame rates, ideal for smooth competitive play.
Compression cleanup and texture enhancement help older or low-quality video look cleaner without excessive sharpening.
DVD and lower-quality video remain surprisingly detailed after scaling, though visible compression artifacts can persist.
VRR works across a broad span of refresh rates and helps gameplay stay smooth and tear-free.
VRR works extremely well across the panel's range, preventing most visible tearing.
Four HDMI 2.1 inputs are unusually generous for a budget-oriented OLED and make it easy to connect multiple modern systems.
Four full-bandwidth HDMI 2.1 inputs leave enough connections for multiple current-generation consoles and a gaming PC.
Black screens remain truly dark without the glow or haloing that can appear on backlit TVs.
Fully black areas are exceptionally even and remain free of halos, despite separate issues with near-black gray tones.
Bright objects sit against dark backgrounds without distracting halos, thanks to individually controlled OLED pixels.
Bright highlights sit against black backgrounds without the halos that can appear on backlit TVs.
OLED pixel transitions are nearly instantaneous, keeping fast game movement exceptionally crisp.
Almost instantaneous pixel changes sharply reduce the blur behind moving objects.
Very dark gray scenes can reveal distracting vertical bands even though ordinary gray screens are relatively clean.
Vertical streaking in near-black scenes can be clearly distracting, despite relatively clean medium-gray areas.
Low-frame-rate compensation extends variable refresh operation below the panel’s normal minimum to reduce tearing.
Gaming remains nearly tear-free even at lower frame rates when the source supports compensation.
The panel has relatively low risk of many common failures, but static imagery can burn in and edge-pixel issues may appear with age.
The broad panel-risk outlook is relatively reassuring, with important caveats for static content and eventual edge-pixel wear.
Dolby Vision streaming looks vivid and detailed, though compatibility with the newer Dolby Vision 2 format is uncertain.
Dolby Vision is unavailable, ruling out that particular HDR format for compatible streams, discs and games.
AMD FreeSync support contributes to the broad, smooth variable-refresh gaming package.
Supported FreeSync sources can run with very little tearing, including when frame rates dip.
Modern games look sharp and run smoothly, with the HDMI bandwidth and gaming modes to make the most of 4K sources.
PS5 and Xbox gaming are well served, with sharp 4K output and smooth, low-latency operation.
4K/120Hz gaming is a clear highlight, with strong compatibility across modern consoles and the responsive motion OLED is known for.
The 77-inch set accommodates demanding current-generation console signals, making fast 4K play a genuine strength.
All four HDMI inputs offer high-bandwidth gaming support, including 4K/120Hz and variable refresh rate.
Full 48Gbps bandwidth across all four ports offers generous flexibility for demanding gaming signals.
The screen has a clean, thin-edged appearance, although the B6E’s bezels are thicker than those on some premium OLEDs.
Narrow bezels help the large panel look clean and contemporary rather than bulky.
Slim styling, narrow borders and a restrained profile look attractive in a living room, without the bulk of many conventional TVs.
The slim body and minimal framing give this 77-inch television an elegant, upscale appearance.
Construction feels solid and generally premium, even if the stand feet and some finishing touches are less upscale than flagship alternatives.
The extremely thin chassis feels well assembled and shows no obvious workmanship problems.
Some home-screen promotions and suggested content can be turned off for a cleaner interface, but apps-page ads remain.
Disabling personalized advertising is possible, but completely removing promotional material from the interface is not.
Highlights retain smooth gradation, though the TV sometimes protects detail by limiting how bright tiny elements appear.
Static tone mapping favors accuracy, while Active makes scenes brighter at the cost of faithful reproduction.
webOS offers an expansive app library for streaming and gaming, leaving few obvious gaps for everyday entertainment.
Tizen has a broad catalog of streaming apps and games, making it easy to find major services.
HDR luminance tracking closely follows the intended image, preserving subtle differences in bright details.
HDR luminance tracking is impressively faithful, retaining detail through most mastered brightness ranges.
A wide selection of familiar streaming services helps make webOS a complete television platform.
A substantial selection of streaming apps makes it easy to use the TV without an external streaming box.
webOS menus are generally intuitive and well organized, even if the software can occasionally feel heavier than expected.
Vertical bands in very dark scenes are an unwelcome weak point, even though ordinary gradients are generally smoother.
Built-in speakers deliver surprisingly substantial low-end weight, tempered by some muddiness.
webOS organizes entertainment with helpful Quick Cards, while settings allow a cleaner home page if suggestions feel intrusive.
Low-latency motion smoothing can make older low-frame-rate games look less choppy without a severe control penalty.
Samsung's low-lag smoothing option helps lower-frame-rate console games without substantially compromising responsiveness.
Game Optimizer offers accessible controls for tuning responsiveness and other gameplay settings.
Most color transitions are subtle and smooth, but very dark gray gradients can exhibit banding.
Bright details are usually preserved impressively, although one assessment noted some loss at the very brightest levels.
Older and lower-quality sources are enlarged smoothly to 4K, with little jagged edging or loss of fine texture.
Some rear-facing HDMI ports are awkward to reach, especially when the television is mounted close to a wall.
With no backlight zones to coordinate, bright-to-dark transitions avoid local-dimming pumping or halos.
OLED pixel transitions are exceptionally clean, with only slight overshoot around certain dark-to-bright changes.
The supplied B6E remote is simpler than the B6’s Magic Remote and misses its motion and voice conveniences; the more advanced remote can be bought separately.
Without the Magic Remote’s pointer and built-in microphone, some navigation and smart functions are less convenient out of the box.
Glossy-screen users may need time to adjust to the matte presentation, even though its glare reduction is superb.
Internal speakers range from merely decent to remarkably good depending on the assessment, but dialogue remains intelligible.
Fixed, widely spaced feet take up a substantial amount of furniture space.
The television can be mounted, but backward-facing HDMI ports may require angled adapters for a close-to-wall installation.
AI Sound Pro can improve clarity and detail, but it cannot make the built-in speakers deliver deep bass or a wide soundstage.
The regular B6 offers a reduced set of sound presets, while the B6E needs the optional Magic Remote for room correction.
The pedestal leaves useful room beneath the picture for a soundbar.
Sound largely stays inside the width of the screen rather than creating an enveloping cinematic field.
Dolby Atmos material can be played, but the built-in speakers struggle to reproduce spacious effects convincingly.
No DTS support is disappointing for disc collectors whose Blu-rays use DTS soundtracks.
Dolby Vision is notably missing from an otherwise capable HDR display, potentially restricting preferred content formats.
Discounted pricing makes the B6E a standout introduction to OLED, but a cheaper B5 or a closely priced C6 can change the calculation.
The redesigned webOS layout is easier to navigate, though some operation can feel sluggish as the software becomes more demanding.
webOS does not always feel as smooth as its well-organized interface suggests, with occasional hesitation.
webOS works with a broad range of connected-home platforms, making the TV adaptable to existing setups.
webOS has broad app support and intuitive menus, though sluggish moments and persistent advertising interrupt an otherwise polished experience.
The basic B6E remote lacks the microphone needed for some voice features; using those functions requires an optional Magic Remote.
Thin screen borders and a slender profile help this enormous OLED blend into a refined living-room setup.
Choose the S90H for bright-room OLED viewing, deep blacks and top-tier gaming without flagship pricing. Skip it if you want Dolby Vision, a glossy screen or the simplest smart-TV software.
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Cons: Dolby Vision support, color gamut
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